Focus and Scope

Jurnal Transformasi Bisnis Digital is a scientific journal focusing on the publication of research findings, theoretical analyses and empirical studies concerning change and innovation in the business world driven by developments in digital technology. The journal serves as a platform for academics, practitioners and researchers to explore strategies, business models and the impact of digitalisation on organisations and society.

1 Scope of Business Transformation

This section highlights the strategic transformation processes undertaken by organisations to adapt to the digital age. Topics include:

  • Digital transformation strategies

  • Digital and innovative business models

  • Leadership and digital organisational culture

  • Change management and organisational innovation

  • The digital economy and business sustainability

2 The Scope of Digital Technology and Innovation

Focus on the application of digital technology to support business effectiveness and efficiency. Topics covered include:

  • Artificial Intelligence (AI) and the Internet of Things (IoT) in business

  • Big Data, analytics and decision-making

  • Cloud computing and cyber security

  • Management information systems and adaptive technologies

  • Technology-driven innovation in marketing and services

3 The Scope of Digital Management and Marketing

This section examines strategies for managing and promoting businesses in the digital environment. Topics include:

  • Digital marketing and online consumer behaviour

  • E-commerce and digital business platforms

  • Digital supply chain management

  • Branding and business communication in the digital age

  • Entrepreneurship and digital start-ups