Penerapan E-Commerce Dalam UMKM Kota Lhokseumawe

Authors

  • Rozatul Ikhwa Universitas Malikussaleh
  • Rayyan Firdaus Universitas Malikussaleh

DOI:

https://doi.org/10.61132/jimakebidi.v1i3.193

Keywords:

E-Commerce, UMKM, Implementation of e-Commerce

Abstract

With rapid developments in the fields of technology and information, people must start learning about the internet and staying connected to it. One of the things that is done is shopping online, or e-Commerce, which is a new lifestyle that is emerging at the moment. Large companies and UMKM utilize e-Commerce in the business world. As is the case in Lhokseumawe City, Banda Sakti District, Aceh Regency. The aim of this research is to apply e-Commerce to increase the competitiveness of UMKM.. Trade competition is normal. However, sellers, or manufacturers, have many ways to offer their goods or services. This can be via the internet, newspapers, magazines, etc. Therefore, an effective trading plan is needed for trading on this electronic platform. One of the UMKM in Lhokseumawe City which is the subject of this case study is to provide a complete picture of how e-Commerce is implemented in UMKM.

Downloads

Download data is not yet available.

References

Fitriani, D., & Hwihanus, H. (2023). Peranan sistem informasi manajemen terhadap perkembangan e-commerce dalam pengambilan keputusan bagi usaha UMKM. Jurnal Kajian dan Penalaran Ilmu Manajemen, 1(1), 64-77.

Khasanah, F. N., Samsiana, S., Handayanto, R. T., Gunarti, A. S. S., & Raharja, I. (2020). Pemanfaatan media sosial dan e-commerce sebagai media pemasaran dalam mendukung peluang usaha mandiri pada masa pandemi Covid-19. Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat, 1(1), 51-62.

Putra, A. R. (2020). Strategi e-commerce. Jurnal Ekbis, no. December, 1-5.

Rakanita, A. M. (2019). Pemanfaatan e-commerce dalam meningkatkan daya saing UMKM di Desa Karangsari Kecamatan Karangtengah Kabupaten Demak. Journal Ekbis, 20(2), 1280-1289.

Sulistiani, H., Susanto, E. R., Puspaningrum, A. S., Marizki, G., & Neneng, N. (2022). Analisis pendukung keputusan memilih CMS e-commerce pada UMKM Orbs. Jurnal Informatika dan Rekayasa Perangkat Lunak, 3(3), 347-353

Downloads

Published

2024-06-23

How to Cite

Rozatul Ikhwa, & Rayyan Firdaus. (2024). Penerapan E-Commerce Dalam UMKM Kota Lhokseumawe. Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis Dan Digital, 1(3), 57–60. https://doi.org/10.61132/jimakebidi.v1i3.193

Issue

Vol. 1 No. 3 (2024): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital

Section

Articles

License

Copyright (c) 2024 Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.