The Influence of Lifestyle and Product Features on Purchase Decisions for iPhone Products
(Study at State Polytechnic of Bengkalis)
DOI:
https://doi.org/10.61132/jumaket.v1i3.306Keywords:
Lifestyle, Features Product, Purchase DecisionAbstract
This study aims to determine how much influence lifestyle and product features have on purchasing decisions on iPhone products at State Polytechnic of Bengkalis. This research uses quantitative methods using nonprobability purposive sampling. The sample size consisted of 100 respondents, and data processing using IBM SPSS version 26 with multiple linear regression analysis, including validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: (1) There is a positive and significant influence between lifestyle on purchasing decisions for iPhone products ( study at State Polytechnic of Bengkalis) with a T value of 3,807 with a significance of 0.000. (2) There is a positive and significant influence between product features on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) with a value of 8,096 with a significance of 0.000. The coefficient of determination on the lifestyle variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 12.9% and the product feature variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 40.1%.
Downloads
References
Adnan. (2018) Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Susu Morinaga di Kota Lhokseumawe, Jurnal Visioner & Strategis 7.2
Alamsyah, N., & Saino. (2021) Pengaruh fitur produk dan promosi cashback terhadap keputusan pembelian, journal.feb.unmul, akuntabel 18 (4), 624 – 634.
Aprilia, R, D., Mustofa, H, R. (2022) The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency, Atlantis Press International B.V. Advances in Economics, Business and Management Research, volume 655.
Liestiana. (2014), Representasi Nilai Tanda Produk Apple (Studi Etnografi pada Komunitas iPhonesia Malang). Jurnal Ilmiah Universitas Brawijaya, 3(1), 5-13.
Mufarizzaturrizkiyah., Aziz, A., & Leliya. (2020) E – Commerce Perilaku Gaya Hidup Konsumtif Mahasiswa muslim, Cv. Elsi Pro, Cirebon.
Pujianto, Didid. (2022) Pengaruh Brand Image Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembalian IPhone, Jurnal Ekonomi dan Bisnis, Vol. 1. No. 3.
Udayana, I.B.N., Cahya, D, A., & Fendal, D, N. (2022) Influence Lifestyle, Product Quality And Price Perceptions On Purchase Decisions In The Company Junk Food In Labuan Bajo (Kfc), Jurnal Ekonomi Manajemen Dan Bisnis, Vol 23, 21- 32.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Manajemen Kewirausahaan dan Teknologi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
