Optimalisasi Manajemen Risiko dalam Pengembangan Aplikasi Self Ordering
Studi Kasus Implementasi di Restoran Cepat Saji Indonesia
DOI:
https://doi.org/10.61132/jubikin.v2i3.965Keywords:
Data security, Digital transformation, Fast-food restaurant, Risk management, Self-orderingAbstract
The Digital transformation in Indonesia’s fast-food industry has accelerated the adoption of self-ordering technology to improve operational efficiency and customer experience. However, the implementation of such systems faces several technical, operational, and social risks that may hinder success. This study aims to analyze the optimization of risk management in the development of self-ordering applications for Indonesian fast-food restaurants. A qualitative approach through a literature review was employed to identify key risk factors and mitigation strategies based on academic sources published between 2020 and 2024. The findings reveal that a comprehensive and contextual risk management approach is critical for successful implementation. Technical risks can be minimized through staged system testing and robust data security, while operational risks can be mitigated through employee training and effective change management. Moreover, adapting system design to local cultural and consumer preferences enhances user acceptance. The study concludes that applying risk management frameworks such as ISO 31000 and PMBOK can strengthen the digital transformation of Indonesia’s fast-food industry and provide practical guidance for decision-makers in managing technology-based restaurant operations.
Downloads
References
Akbar, R. I. (2021). Customer relationship management (Manajemen hubungan pelanggan). Yayasan Sahabat Alam Rafflesia.
Aziz, R. (2022). Penerapan rekomendasi menu dan self-order pada aplikasi e-menu restoran menggunakan metode collaborative filtering berbasis Android. Journal of Artificial Intelligence and Software Engineering (J-AISE), 2(1), 35–42. https://doi.org/10.30811/jaise.v2i1.3875
Baridah, L., Putri Ritonga, N., & Nur Aini, S. (2024). Peran teknologi dalam manajemen risiko dan inovasi. Journal on Education, 7(2), 9293–9302. https://doi.org/10.31004/joe.v7i2.7869
Che Ishak, F. A., Che Lah, N. A., Samengon, H., Mohamad, S. F., & Abu Bakar, A. Z. (2021). The implementation of self-ordering kiosks (SOKs): Investigating the challenges in fast food restaurants. International Journal of Academic Research in Business and Social Sciences, 11(10). https://doi.org/10.6007/IJARBSS/v11-i10/11491
Etin Indrayani. (2023). Integrasi sistem layanan digital.
Fauzi, A. A., Harto, B., Mulyanto, Dulame, M., & Pramuditha, P. (2023). Pemanfaatan teknologi informasi di berbagai sektor pada masa Society 5.0. PT Sonpedia Publishing Indonesia.
Guo, Q., Zhu, D., Lin, M.-T. (Brian), Li, F. (Sam), Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: Evidence from a meta-analysis. International Journal of Contemporary Hospitality Management, 35(7), 2437–2464. https://doi.org/10.1108/IJCHM-06-2022-0701
Hansen, S. (2024). Tinjauan pustaka sebagai sebuah metode penelitian. Literasi Bangsa.
Jushermi, Novie, M., & Adinugroho, I. (2024). Pemasaran di era digital: Strategi ekonomi baru. Takaza Innovatix Labs.
Khan, S., & Mehmood, S. (2024). Factors affecting innovation resistance of fast-food employees’ usage intention of robots: An integrative perspective. Journal of Hospitality and Tourism Insights, 7(3), 1456–1474. https://doi.org/10.1108/JHTI-08-2023-0515
Khasanah, I., Gunawan, R., & Pratama, R. A. A. (2022). Penerapan metode Extreme Programming untuk membangun sistem monitoring lembaga penelitian dan pengabdian masyarakat Palcomtech. Teknomatika, 12(2), 1–5.
Kusumasari, I. R., Hidayat, R., Sophia, Z. A., Maghfiroh, F. M., & Anggraini, A. D. (2024). Dampak sosial pengambilan keputusan berbasis artificial intelligence terhadap dinamika ketenagakerjaan. Journal of Macroeconomics and Social Development, 2(2), 1–12. https://doi.org/10.47134/jmsd.v2i2.531
Nasution, A. S., Hasibuan, D. N., Dalimunthe, W. M., & Silalahi, P. R. (2022). Peningkatan kinerja industri makanan dan minuman melalui transformasi digital di Indonesia. Trending: Jurnal Manajemen dan Ekonomi, 1(1), 165–176. https://doi.org/10.30640/trending.v1i1.493
Octoviani, A. (2023). Implementasi triple helix dalam meningkatkan competitive advantage industri kreatif. Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (Dimmensi), 3(1), 13. https://doi.org/10.32897/dimmensi.v3i1.2319
Panjaitan, W. J., & Lupiana, F. (2023). Penerapan transformasi digital dan hambatannya pada industri kuliner di Indonesia. Jurnal Riset Manajemen dan Ekonomi (JRIME), 1(2), 278–301. https://doi.org/10.54066/jrime-itb.v1i2.650
Pertiwi, H. (2017). Implementasi manajemen risiko berdasarkan PMBOK untuk mencegah keterlambatan proyek area Jawa Timur (Studi kasus: PT. Telkom). Jurnal Studi Manajemen dan Bisnis, 4(2).
Rifai, B., & Mychelisda, E. (2023). Model percepatan adopsi teknologi digital industri makanan dan minuman berbasis potensi lokal menuju industri 4.0 untuk mendukung ketahanan pangan nasional. TheJournalish: Social and Government, 4(5), 211–231.
Rosidah, S. N., Hayati, N. R., Alifi, M. N., & Mahardika, F. M. (2024). Membangun program pelatihan yang efektif untuk meningkatkan kinerja karyawan. Gudang Jurnal Multidisiplin Ilmu, 2(10), 135–140.
Simanjuntak, I. J., Siagian, R. T., Prasetyo, R., Rozak, N. F., & Purba, H. H. (2022). Manajemen risiko pada proyek konstruksi jembatan: Kajian literatur sistematis. Jurnal Teknologi dan Manajemen, 20(1), 59–76. https://doi.org/10.52330/jtm.v20i1.47
Suprapto, Y., Alex, A., Joycelin, J., Marliana, S. E., & Shelvi, S. (2023). SEIKO: Analisis penerapan strategi dan risiko yang dihadapi dalam bisnis internasional oleh McDonald’s. SEIKO: Journal of Management & Business, 6(1), 798–809. https://doi.org/10.37531/sejaman.v6i1.3849
Widyatmoko, R., Rahayuningtyas, T. E., Mahmud, W., & Hidajat, M. S. (2024). Preferensi konsumen terhadap pilihan makanan berbasis digital melalui aplikasi pemesanan online dalam perilaku konsumen. Jurnal JEKMA, 3(3), 36–41. https://doi.org/10.56127/jekma.v3i3.1692
Yuliwulansih, H., & Mulyani, K. (2025). Strategi mitigasi risiko unit pemasaran di era digitalisasi pada segmen bisnis (B2B) PT Telkom Indonesia Tbk. Multidisciplinary Journal of Counseling and Social Research, 4(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Bisnis Kreatif dan Inovatif
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
