Focus and Scope

Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) is a scientific journal that focuses on publishing original research articles, conceptual studies, and applied research in the fields of business, management, creative economy, and business innovation. The journal aims to provide an academic platform for researchers, scholars, and practitioners to share scientific knowledge, innovative ideas, and research findings that contribute to business competitiveness, organizational development, and sustainable economic growth.

1Business and Management

Scope of research and studies:

  • Business Strategy and Strategic Management

  • Financial Management, Human Resource Management, and Operations Management

  • Marketing Management and Consumer Behavior

  • Innovation Management and Product Development

  • Organizational Leadership and Corporate Governance

2Creative Economy

Scope of research and studies:

  • Creative Industries and Digital Economy

  • Creative and Social Entrepreneurship

  • Cultural-Based Product and Service Innovation

  • Creative and Sustainable Business Models

  • Design, Media, and Technology in Creative Business

3Business Innovation and Technology

Scope of research and studies:

  • Digital Transformation in Business

  • E-Commerce and Digital Marketing

  • Information Technology-Based Business Innovation

  • Big Data and Business Analytics

  • Startup Development and Digital Business Ecosystems