Focus and Scope

Jurnal Bisnis Inovatif dan Digital is a scientific journal focused on publishing research findings, theoretical analyses, and empirical studies on innovation and digital transformation in the business world. The journal aims to serve as a platform for academics, practitioners, and researchers to share the latest ideas and findings on modern business strategies in the digital age.

1Scope of Business Innovation

Scope of research and studies:

  • Innovation and Product Development Strategies
  • Creativity in Business Models
  • Innovation Management and Organizational Change
  • Service Innovation and Customer Experience
  • Innovative Entrepreneurship

2Scope of Digital Business

Scope of research and studies:

  • Digital Transformation and E-Business
  • Digital Marketing and Online Consumer Behavior
  • Data Analysis and Technology-Based Decision Making
  • E-Commerce and Digital Business Platforms
  • Financial Technology (FinTech) and Digital Economy Innovation

3Scope of Management and Entrepreneurship

Scope of research and studies:

  • Strategic and Operational Management
  • Human Resource Development in the Digital Age
  • Leadership and Innovative Organizational Culture
  • The Startup Ecosystem and Digital Entrepreneurshipv
  • Public Policy and Digital Business Regulation