Perencanaan Strategis Program CSR Pada Suppliyer Rajungan di Lamongan: Mengidentifikasi Prioritas dan Tujuan Yang Berkelanjutan: Studi Kasus: UD. Aulia

Shofinatul Wahdah Nur Aulia; Masiyah Kholmi

doi:10.61132/jusbit.v1i3.172

Authors

Shofinatul Wahdah Nur Aulia Universitas Muhammadiyah Malang
Masiyah Kholmi Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.61132/jusbit.v1i3.172

Keywords:

Corporate Social Responsibility, Crab Supplier, CSR, Planning, Sustainability

Abstract

Corporate Social Responsibility (CSR) is a must for companies that want to build a sustainable reputation and support the development of the surrounding community. This research discusses the strategic planning of the Corporate Social Responsibility (CSR) program for crab suppliers in Lamongan, with a case study at UD. Aulia. The aim of this research is to identify sustainable priorities and goals to ensure CSR programs provide long-term benefits for local communities and the environment. Through a qualitative approach, this research explores the important role of Human Resources (HR) in supporting and implementing CSR in companies. The research results show that effective HR practices, such as employee training and development and diversity policies, have a significant contribution to the success of CSR programs. The social impact of CSR programs includes increasing community economic welfare, reducing unemployment, and preserving marine ecosystems. The economic impact includes the creation of new jobs and increased fishermen's income. Thus, strategic planning for the CSR program at UD. Aulia is able to create a sustainable positive impact on society and the environment through identifying the right priorities and inclusive collaboration with crab suppliers.

Downloads

Download data is not yet available.

References

Andayani, W., Sutrisno, T., Ikbal, M., Wuryantoro, M., & Sidarta, A. L. (2024). Studi literatur aspek ekonomi, sosial dan lingkungan tanggung jawab sosial perusahaan PT Bukit Asam Tbk. Jurnal Riset Terapan Akuntansi, 8(1), 175–192.

Cahya, R. A. (2022). Implementasi CSR (Corporate Social Responsibility) PT Semen Baturaja (Persero) Tbk sebagai upaya dalam pembinaan lingkungan dan kemitraan. JIM: Journal of International Management, 1(1), 43–54.

Damayanti, N., & Dewi, Y. R. (2021). Corporate Social Responsibility (CSR) PT. Grab Indonesia di era new normal masa pandemi COVID-19. Jurnal Pustaka Komunikasi, 4(2), 236–246. https://doi.org/10.32509/pustakom.v4i2.1632

Evanita, S., & Fahmi, Z. (2023). Analysis of challenges and opportunities for micro, small, and medium enterprises (MSMEs) in the digital era in a systematic literature review. JMK (Jurnal Manajemen Dan Kewirausahaan, 8(3), 227. https://doi.org/10.32503/jmk.v8i3.4190

Hamid, A., & Kamri, S. (2021). Segi hayati dan tingkat eksploitasi rajungan hijau (Thalamita crenata) di Teluk Kendari. Jurnal Ilmu Pertanian Indonesia, 26(3), 354–362. https://doi.org/10.18343/jipi.26.3.354

Heriansyah, D. (2024). The effect of corporate governance, profitability, liquidity, and solvency on Corporate Social Responsibility (CSR) disclosure: A literature review. Management Studies and Entrepreneurship Journal, 5(2), 5062–5080.

Indah, D. Y. (2023). Konteks budaya masyarakat terhadap refleksi Corporate Social Responsibility. Coopetition: Jurnal Ilmiah Manajemen, 14(1), 141–150.

Iryadana, M. R. (2024). Peran strategis sumber daya manusia dalam implementasi Corporate Social Responsibility. Jurnal Ekonomi Dan Bisnis, 4(1), 167–176. https://doi.org/10.56145/ekonomibisnis.v4i1.154

Kurniawati, E. (2023). The development of green human resources management in Indonesia. JMK (Jurnal Manajemen Dan Kewirausahaan, 8(2), 146. https://doi.org/10.32503/jmk.v8i2.3754

Lamongan, Pemerintah Kabupaten. (2023). Rajungan Lamongan bahan baku utama ekspor. Lamongan Megilan. Retrieved from https://lamongankab.go.id/beranda/portal/post/11825

Mudiarti, H., Risnawati, H., & Mulyani, U. R. (2024). Implementasi Corporate Social Responsibility pada PT Pura Barutama Kudus sebagai strategi usaha keberlanjutan. Jurnal Akuntansi Dan Keuangan West Science, 3(01), 61–70. https://doi.org/10.58812/jakws.v3i01.920

Purwati, Y. (2021). Strategi pembiayaan pada lembaga pendidikan Islam melalui tanggung jawab sosial (CSR) studi kasus BANK BRI Syariah. Al-Idaroh: Jurnal Studi Manajemen Pendidikan Islam, 5(1), 65–78. https://doi.org/10.54437/alidaroh.v5i1.207

Shakila, A., Aulia, A., Stiawan, A. D., Karmila, F., Gibran, A. G., Sinaga, U. M., & Siswajanthy, F. (2024). Tanggung jawab sosial perusahaan dalam Corporate Social Responsibility (CSR). Jurnal Pendidikan Tambusai, 8(1), 3966–3976.

Shidiq, A. F., Purnama, F. H., Raharjo, S. T., & Humaedi, S. (2020). Strategi tanggung jawab sosial Starbucks dalam mewujudkan lingkungan yang berkelanjutan. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 6(3), 192. https://doi.org/10.24198/jppm.v6i3.26207

Sugangga, R., Rahman, I., & Makaryanawati. (2024). Literature study of stock investment risk analysis for beginner investors. JMK (Jurnal Manajemen Dan Kewirausahaan, 9(May), 90–102.

Sumiyati, Y., Hendar, J., & Wiyanti, D. (2023). CSR regulation in the context of accelerating social and environmental development in Indonesia. Anterior Jurnal, 22(1), 185–196.

Utami, A., & Mutaqi, A. S. (2023). Studi literatur aspek ekonomi, sosial, dan lingkungan tanggung jawab sosial perusahaan PT. ANTAM, Tbk. Jurnal Riset Rumpun Ilmu Teknik (JURRITEK), 2(December 2017).

Wahdiniawati, S. A., Lubis, F. M., Erlianti, D., Sari, V. B. M., Uhai, S., & Febrian, W. D. (2024). Keseimbangan kehidupan kerja: Mewujudkan kesejahteraan karyawan melalui manajemen SDM yang berkelanjutan. Jurnal Review Pendidikan Dan Pengajaran, 7(1), 728–738.

Yee, F. M., Shaharudin, M. R., Ma, G., Zailani, S. H. M., & Kanapathy, K. (2021). Green purchasing capabilities and practices towards firm’s triple bottom line in Malaysia. Journal of Cleaner Production, 307, 127268. https://doi.org/10.1016/j.jclepro.2021.127268