Focus and Scope

Jurnal Strategi Bisnis Teknologi is a scholarly journal that publishes research findings, theoretical analyses, and applied studies on the implementation of business strategies in the context of modern technological developments. This journal aims to serve as an academic and practical platform for researchers, professionals, and academics to explore the interrelationship between technological innovation and sustainable business strategies.

1Business Strategy

This field addresses concepts, models, and practices in strategy development to enhance organizational competitiveness. Topics covered include:

  • Business strategy planning and implementation
  • Innovation management and competitive advantage
  • Strategy-driven organizational transformation

  • Business environment analysis and decision-making

  • Strategic leadership and change management

2Technology and Innovation

Focuses on the use of technology to create added value and business efficiency. Topics covered include:

  • Digital transformation and disruptive technologies

  • The Internet of Things (IoT), Artificial Intelligence (AI), and Big Data in business

  • Development of management information systems

  • Financial technology (FinTech) and the digital economy

  • Technology-Based Product and Service Innovation

3Technology Management and Entrepreneurship

This section highlights how management and entrepreneurship play a role in optimizing the use of technology. Topics covered include:

  • Project and technology management
  • Technology-based startups and digital business models
  • Innovation ecosystems and business development
  • Digital marketing strategies
  • Technology ethics, policy, and sustainability