“Peran UMKM Cemilan Boga Rasa dalam Membangun Pertumbuhan Ekonomi di Kecamatan Mangli, Kabupaten Jember”

Authors

  • Fierena Riza Guntari Universitas Jember
  • Fauziyah Almas Janani Widodo Universitas Jember
  • Muhammad Rizky Al Zam Zami Universitas Jember

DOI:

https://doi.org/10.61132/jusbit.v1i3.168

Keywords:

Economy, Business development, Social networks, Need of achievement

Abstract

Economics is an inseparable thing in human life, especially when it comes to human needs themselves. One aspect of the economy is related to the economic sectors involved. The home industry of flavored food snacks is one of the economic sectors, where this business aims to fulfill consumer tastes. This research uses a qualitative research method with a phenomenological approach because it is hoped that it will be able to examine in more detail individual experiences related to the business being run. Through this research, it is hoped that we will be able to describe the growth and development of economic businesses and the social networks involved in them. Through motivation that is in accordance with McClelland's motivation theory with the concept of the need for achievement, where efforts are made to achieve development, efforts are made that are based on personal achievement, not achievement.

Downloads

Download data is not yet available.

References

Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta, CV.

Anwar, H. S. (2011). Dakwah pengentasan kemiskinan dalam pendekatan teori David, McClelland. Ilmu Dakwah: Academic Journal for Homiletic Studies, 5(17), 377-394. https://doi.org/10.15575/idajhs.v5i17.371

Limbong, R. J., & Fitri, O. R. (2023). The human rights framework for Covid-19 pandemic recovery. Journal of Contemporary Sociological Issues, 3(2), 158-176. https://doi.org/10.19184/csi.v3i2.27703

Mulyono, R. D. A. P., Rosa, D. V., Prasetyo, H., & Mahardiyanto, A. (2024). Mentoring smart cultural tourism berbasis potensi lokal menuju kemandirian ekonomi di Desa Klungkung Kabupaten Jember. Warta Pengabdian, 18(1), 70-88. https://doi.org/10.19184/wrtp.v18i1.46992

Ningsih, R. N., Wahyuni, S., Zulianto, M., & Prasetyo, H. (2023). Implementation of the content marketing strategy by SMJ by Mbok Judes Banyuwangi to increase customer engagement. Soedirman Economics Education Journal, 5(1), 66-74. https://doi.org/10.32424/seej.v5i1.8230

Rahayu, T. I. (2010). Teori pembangunan dunia ke-3 dalam teori modernisasi sub teori Harrod-Domar (tabungan dan investasi). Gema Eksos, 6(1), 69-82.

Ridha, M. (2020). Teori motivasi McClelland dan implikasinya dalam pembelajaran PAI. PALAPA, 8(1), 1-16. https://doi.org/10.36088/palapa.v8i1.673

Susanto, N. H., & Lestari, C. (2018). Problematika pendidikan Islam di Indonesia: Eksplorasi teori motivasi Abraham Maslow dan David McClelland. Edukasi Islamika: Jurnal Pendidikan Islam, 3(2), 184-202. https://doi.org/10.28918/jei.v3i2.1687

Published

2024-06-12

How to Cite

Fierena Riza Guntari, Fauziyah Almas Janani Widodo, & Muhammad Rizky Al Zam Zami. (2024). “Peran UMKM Cemilan Boga Rasa dalam Membangun Pertumbuhan Ekonomi di Kecamatan Mangli, Kabupaten Jember”. Jurnal Strategi Bisnis Teknologi, 1(3), 33–40. https://doi.org/10.61132/jusbit.v1i3.168