Strategi Pengembangan Usaha UMKM dengan Analisis SWOT

Authors

  • Rusman Maulana Universitas Pelita Bangsa

DOI:

https://doi.org/10.61132/jumbidter.v2i3.664

Keywords:

Business Development Strategy, SWOT Analysis, Literature Study, Strategic Planning.

Abstract

This study aims to evaluate business development strategies by applying the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) as a tool in the strategic planning process. The method used is a literature review, in which data were obtained by examining various academic sources such as books, journals, and relevant research reports. The findings of this review indicate that SWOT analysis provides a comprehensive understanding of a business's internal and external conditions. By leveraging strengths and opportunities while identifying weaknesses and threats, business actors—especially MSMEs—can design more focused and realistic strategies, such as SO, WO, ST, and WT strategies. SWOT analysis is not only theoretical but has also proven effective in various business development contexts. Therefore, the application of this method is highly recommended as a foundation for formulating sustainable business development policies and directions.

Downloads

Download data is not yet available.

References

Aulia, L. N., & Widodasih, R. R. W. K. (2023). Strategi pengembangan usaha melalui analisis SWOT pada Toko Buku “Demak” di Pilar Cikarang Utara. Jurnal Ilmiah Manajemen dan Bisnis, 6(2), 697–703.

Endarwita, E. (2021). Strategi pengembangan objek wisata Linjuang melalui pendekatan analisis SWOT. Jurnal Ilmiah Edunomika, 5(1), 641–652. https://doi.org/10.29040/jie.v5i1.2133

Fatimah, S., Zen, H., & Fitrisia, A. (2025). Literatur riview dan metodologi ilmu pengetahuan khusus, 5, 41–48.

Fristasya, A., Az-Zahra, C. R., Sumiati, M., Fauziah, S., & Ahmad, F. (2021). Pendekatan SWOT dalam pengambilan keputusan perencanaan SDM di PT X. Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat, 2(1), 20–30. https://doi.org/10.31113/setiamengabdi.v2i1.17

Hayati, Y., Habriyanto, H., & Ramli, F. (2024). Analisis SWOT dalam strategi pengembangan UMKM pada rumah produksi keripik ubi Olis Kota Jambi. ADILLA: Jurnal Ilmiah Ekonomi Syari’ah, 7(2), 1–19. https://doi.org/10.52166/adilla.v7i2.6231

Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya analisis SWOT dalam suatu perencanaan dan pengembangan bisnis. IJESPG Journal, 2(1), 9–17. http://ijespgjournal.org

Melfianora. (2020). Penulisan karya tulis ilmiah dengan studi literatur. Open Science Framework, 1–3.

Mirna, J. R., Kurniawan, & Noviyanti, I. (2024). Analisis SWOT dalam perencanaan strategi pemasaran UMKM Juragan Pisang 99 di Pangkalpinang. Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(3), 88–101. https://doi.org/10.61132/manuhara.v2i3.942

Nurrisa, F., Hermina, D., & Norlaila. (2025). Pendekatan kualitatif dalam penelitian: Strategi, tahapan, dan analisis data. Jurnal Teknologi Pendidikan dan Pembelajaran (JTPP), 2(3), 793–800.

Rizkawati, I. N. H., Sutrisno, A., & Neyland, J. S. C. (2025). Penentuan strategi bisnis UKM jasa jahit dengan analisis SWOT. Jurnal Tekno Mesin, 10(2), 156–162. https://doi.org/10.35793/jtm.v10i2.59326

Sari, N. (2022). Strategi pengembangan sumber daya manusia guna meningkatkan produktivitas karyawan melalui analisis SWOT pada CV. Rafa Azka Putra Dusun Wonokasian [Skripsi tidak diterbitkan].

Sasoko, D. M., & Mahrudi, I. (2023). Teknik analisis SWOT dalam sebuah perencanaan kegiatan. Jurnal Perspektif—Jayabaya Journal of Public Administration, 22(1), 8–19.

Yudiaris, I. G. (2021). Analisis lingkungan internal dan eksternal dalam menghadapi persaingan bisnis pada CV. Puri Lautan Mutiara. Jurnal Pendidikan Ekonomi Undiksha, 5(1), 40–64.

Zianah, S., Wendi, E., Viona, P. S., & Noviyanti, I. (2024). Analisis SWOT terhadap pengembangan strategi bisnis pada Warung Makan Asyik Desa Balunijuk. Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(3), 140–153. https://doi.org/10.61132/manuhara.v2i3.967

Zulkarnain, Z., Saputra, M. G., & Silvia, D. (2020). Strategi pengembangan bisnis melalui pendekatan Business Model Canvas pada PT Pitu Kreatif Berkah. Journal Industrial Servicess, 6(1), 55. https://doi.org/10.36055/jiss.v6i1.9476

Downloads

Published

2025-07-15