Analisis Strategi Produksi dan Pemasaran pada UMKM Bakso 43 Kelurahan Jatiwangi

Authors

  • Ita Purnama Sekolah Tinggi Ilmu Ekonomi Bima
  • Aida Zulwahidah Sekolah Tinggi Ilmu Ekonomi Bima
  • Dwi Rahmadani Kadiri Sekolah Tinggi Ilmu Ekonomi Bima

DOI:

https://doi.org/10.61132/jumaket.v2i2.626

Keywords:

MSMEs, Production, Marketing, Facebook, Meatballs

Abstract

UMKM Bakso 43 located in Jatiwangi Village is one of the micro businesses in the culinary field that sells meatball products at home. This business experiences obstacles in production consistency and limited marketing strategies. This study aims to analyze the production and marketing strategies of UMKM Bakso 43 and provide solutions and directions for future development. The research method used is descriptive qualitative through observation, interviews, and direct assistance. The marketing strategy focused on in this study is through the Facebook social media platform. The results show that production efficiency can be increased through production rescheduling and recording raw materials, while digital marketing through Facebook can significantly increase consumer reach. This study concludes that collaboration between strengthening production management and simple digital marketing can be the main driver of UMKM development

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References

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Published

2025-07-01

How to Cite

Ita Purnama, Aida Zulwahidah, & Dwi Rahmadani Kadiri. (2025). Analisis Strategi Produksi dan Pemasaran pada UMKM Bakso 43 Kelurahan Jatiwangi. Jurnal Manajemen Kewirausahaan Dan Teknologi, 2(2), 143–149. https://doi.org/10.61132/jumaket.v2i2.626

Issue

Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi

Section

Articles

License

Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi

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