Integrasi Green Supply Chain Management dan Teknologi Digital dalam Meningkatkan Kinerja Berkelanjutan UMKM melalui Efisiensi Operasional sebagai Variabel Mediasi

Tetty Nur Intan Rifia; Fisy Amalia; Tohiroh  Tohiroh

doi:10.61132/jukerdi.v2i1.1508

Authors

Tetty Nur Intan Rifia Sekolah Tinggi ilmu Ekonomi Ganesha
Fisy Amalia Sekolah Tinggi ilmu Ekonomi Ganesha
Tohiroh Tohiroh Sekolah Tinggi ilmu Ekonomi Ganesha

DOI:

https://doi.org/10.61132/jukerdi.v2i1.1508

Keywords:

Digital Technology, Green Supply Chain Management, MSMEs, Operational Efficiency, Sustainable Performance

Abstract

Sustainability has become an important requirement for micro, small, and medium-sized enterprises (MSMEs) in the production and manufacturing sectors amid resource constraints, increasing waste generation, and rapid technological development. This study aims to examine the relationship between Green Supply Chain Management (GSCM), digital technology, and the sustainable performance of MSMEs, with operational efficiency serving as a mediating variable. A quantitative approach with an explanatory research design was employed, involving 100 MSME owners selected through purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that GSCM and digital technology contribute to improved operational efficiency, with coefficients of 0.421 and 0.386, respectively. GSCM and digital technology also contribute to sustainable performance, with coefficients of 0.218 and 0.241, while operational efficiency demonstrates the strongest contribution, with a coefficient of 0.447. Operational efficiency partially mediates the relationships between GSCM and digital technology and sustainable performance, with indirect effects of 0.188 and 0.173, respectively. These findings demonstrate that integrating green supply chain practices and digital technology, supported by operational efficiency, can strengthen the economic, social, and environmental performance of MSMEs and contribute to their long-term sustainability.

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