Focus and Scope

Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI) publishes scholarly articles in the fields of entrepreneurship, management science, and digital business. This journal focuses on digital innovation, smart entrepreneurship models, technology-based business development, and the strengthening of modern management in the era of digital transformation

1Smart Entrepreneurship

Scope of research and studies:

  • Digital entrepreneurship and business innovation
  • Smart entrepreneurship models and startup development
  • Technology-based development and performance improvement of MSMEs
  • Entrepreneurial strategies and business competitiveness
  • Creative, social, and sustainable entrepreneurship
  • Digital business opportunities and entrepreneurial development

2Management and Business 

Scope of research and studies:

  • Management science, including strategic management, human resources, operations, and organization
  • Business strategy, planning, and organizational development
  • Marketing management and consumer behavior
  • Financial management and business investment
  • Digital leadership and organizational performance
  • Modern business governance and risk management
  • Business process optimization and operational efficiency

3Digital Business

Scope of research and studies:

  • E-commerce, digital marketing, and consumer behavior
  • Business analytics, artificial intelligence (AI), and financial technology (FinTech)
  • Digital transformation and technology adoption in business
  • Digital business models and platform-based enterprises
  • Information systems and business process digitalization
  • Technology-driven business innovation and sustainable digital business development
  • Digital payment systems and financial inclusion