Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi

Authors

  • Allya Ega Annisa hutauruk Universitas Negeri Medan
  • Arisman purba Universitas Negeri Medan
  • Danny Ajar Baskoro Universitas Negeri Medan
  • Naomi simanjuntak Universitas Negeri Medan
  • Putri dwi jelita waruwu Universitas Negeri Medan
  • Selvia Santa Maria Siallagan Universitas Negeri Medan

DOI:

https://doi.org/10.61132/jubid.v1i3.176

Keywords:

Personal Branding, Online Marketing, Globalization

Abstract

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

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Published

2024-06-19

How to Cite

Allya Ega Annisa hutauruk, Arisman purba, Danny Ajar Baskoro, Naomi simanjuntak, Putri dwi jelita waruwu, & Selvia Santa Maria Siallagan. (2024). Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi. Jurnal Bisnis Inovatif Dan Digital, 1(3), 52–59. https://doi.org/10.61132/jubid.v1i3.176

Issue

Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital

Section

Articles

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Copyright (c) 2024 Jurnal Bisnis Inovatif dan Digital

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