Jurnal Manajemen Bisnis Digital Terkini
type: channel
description: Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) dengan e-ISSN : 3047-0552, p-ISSN : 3047-2199 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli & Oktober). Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewiraausahaan dan Bisnis Indonesia, berkolaborasi dengan Universitas dan didukung oleh Asosiasi Pengelola Jurnal Indonesia. Diindeks Oleh : Sponsor dan Mitra Jurnal :
publisher: Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
language: en-US
publication name: Jurnal Manajemen Bisnis Digital Terkini
issn: 3047-2199
items: Media Sosial sebagai Sarana Pemasaran UMKM di Era Digital
items: Pengaruh Kualitas Produk terhadap Kepuasan Konsumen di Usaha Kipang Sisera Panyabungan Kabupaten Mandailing Natal
items: Efektivitas Penerapan Sistem Informasi Desa di Desa Delima Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat Jambi
items: Pengaruh Budaya Organisasi, Komunikasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Gajahmada Nusantarajaya
items: Pengaruh Dukungan Organisasi, Pengembangan Karir, Kepuasan Kerja, Budaya Organisasi, dan Work Life Balance terhadap Retensi Karyawan Produksi pada PT. Lucky Textile Semarang
items: Elastisitas Harga Susu Sapi terhadap Jumlah Permintaan Bahan Baku Yoghurt pada Perusahaan Anisa Yoghurt
items: Strategi Perancangan Struktur Organisasi Formal melalui Tahapan Mekanisme dan Implementasinya
items: Pengaruh Kepemimpinan Transformational terhadap Kinerja Karyawan
items: Epistemologi Manajemen Hibrida dalam UMKM Kontemporer: Integrasi Pengetahuan Tradisional dan Digital terhadap Strategi Organisasi
items: Implementasi Konsep Jaringan Bisnis dalam Meningkatkan Efisiensi Operasional Misala Gear Outdoor di Ciwidey Kabupaten Bandung
items: Strategi Pemasaran Waktu Malam pada Usaha Martabak: Analisis Pendekatan Psikologis dan Ekonomi
items: Dari Dapur Lokal ke Pasar Digital: Strategi Pemasaran Kuliner UMKM di Era Ekonomi Kreatif
items: Strategi Penetapan Harga
items: Pengaruh Beban Kerja terhadap Loyalitas dengan Kebijakan Tunjangan Kinerja Sebagai Variabel Intervening pada Kantor Imigrasi Kelas 1 TPI Jambi
items: Strategi Penggalian Sumber Dana dan Partisipasi Multipihak dalam Pembiyayaan Pendidikan Islam
items: Peran Digital Marketing dalam Pengembangan Usaha Kuliner Kreatif
items: Pengaruh Struktur Modal dan Likuiditas Perusahaan terhadap Profitabilitas
items: Systematic Literature Review (SLR): Peran Sumber Daya Manusia terhadap Kualitas Pelayanan pada Industri Food And Beverage
items: Analisis Strategi Branding Kopi Bawang Dayak dalam Membangun Daya Saing Produk Lokal Unggulan
items: Analisis Kesenjangan Kompetensi SDM dalam Industri Ekonomi Kreatif di Era Digital: Strategi dan Implikasi Pengembangan
items: Kepemimpinan Kepala Sekolah dalam Pengelolaan Program Hafalan Qur’An di SMP Sains Qur’an Al Iman
items: Integrasi Cost–Benefit Analysis dalam Penilaian Ekonomi Ekosistem dan Sumber Daya Alam
items: Analisis Strategi Relationship Marketing dalam Membangun Jaringan Bisnis pada Groei Coffe di Sukapura Kabupaten Bandung
items: Uji Coba Metode Check List Pada Evaluasi Kinerja Karyawan PT. IKPP Serang Mill Seksi Raw Material Warehouse
items: Analisis Eksploratif Persepsi Risiko dan Regulasi dalam Adopsi AI pada Pelaku Industri Kreatif Batam
items: Analisis Prediksi Customer Churn pada Sektor E-Commerce Berdasarkan Perilaku Transaksi Menggunakan Pendekatan Machine Learning
items: Penerapan Sistem Informasi Pemasaran dalam Mendukung Strategi Pemasaran Digital pada Platform E-Commerce Shopee
items: Pengaruh Ketersediaan Kuliner UMKM pada Berbagai Platform Online terhadap Keputusan Pembelian Konsumen
items: Pengaruh Adopsi E-Commerce terhadap Kinerja Penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia

Media Sosial sebagai Sarana Pemasaran UMKM di Era Digital
type: item
description: Technological advancements are making various activities easier, including product marketing for micro, small, and medium enterprises (MSMEs). One benefit of these technological advancements is the opportunity for MSMEs to market their products widely, effectively, and cost-effectively thru social media marketing. UMKM Bolu Gulung Hj. Enong is in a business position that is starting to become popular. The desire to remain a frequently discussed business and reach a wide range of consumers led to the implementation of optimal marketing strategies using social media. Utilization of social media to introduce products. The research method uses literature studies, article collection with relevant title selection, and articles published within the timeframe of 2020-2025. Conclusion: Social media reaches a wide market, quickly and cheaply. MSMEs like Bolu Gulung Hj. Enong, in the food industry, can promote their products thru social media to reach target markets in other regions and target users in various areas. However, there are several challenges with using social media marketing strategies, namely the business's lack of digital knowledge, communication errors, and the fact that it makes it easier for competitors to copy marketing strategies.
creator: Mega Wijayanti
creator: Nur Wulan Intan Palupi
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 3
number: 1
starting page: 01
ending page: 10
doi: 10.61132/jumbidter.v3i1.1125

Pengaruh Kualitas Produk terhadap Kepuasan Konsumen di Usaha Kipang Sisera Panyabungan Kabupaten Mandailing Natal
type: item
description: This study aims to analyze the influence of product quality on consumer satisfaction in the Kipang Sisera Panyabungan Business. The research method used is a quantitative approach with data collection techniques through observation, interviews, and questionnaire distribution to 96 respondents who are customers of Kipang Sisera. The data obtained were analyzed using validity, reliability, and regression analysis tests with the help of SPSS 25. The results of the validity test showed that all items in the questionnaire were valid with a rtable value of > (0.1689), while the results of the reliability test using Alpha Cronbach showed a value of > 0.60, which means that the research instrument is trustworthy. The results of the partial regression test (t-test) showed that product quality had a positive and significant effect on consumer satisfaction with a significance value of 0.000 < 0.05. The determination coefficient (R²) test showed that product quality contributed 62.9% to consumer satisfaction, while the rest was influenced by other variables that were not studied in this study. These findings indicate that improving product quality, both in terms of taste, packaging, and quality consistency, is very important in maintaining consumer satisfaction and the sustainability of Kipang Sisera's business in the midst of market competition.
creator: Regina May Putri
creator: Andi Hakim
creator: Rizka Ar-Rahma
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
volume: 3
number: 1
starting page: 11
ending page: 25
doi: 10.61132/jumbidter.v3i1.1122

Efektivitas Penerapan Sistem Informasi Desa di Desa Delima Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat Jambi
type: item
description: This study aims to analyze the effectiveness of the Village Information System in Delima Village as one of the village government's efforts to improve the quality of public services. The study used qualitative methods with descriptive research and data collection techniques such as observation, interviews, and documentation. The results of the study indicate that the implementation of the Village Information System in Delima Village has not been running effectively. Although this system has been used for administrative activities such as issuing certificates, managing population data, and disseminating village information, its implementation still faces various obstacles. Some of these inhibiting factors include limited human resources who have not fully mastered technology, lack of training for village officials, and unstable internet connections throughout the village. As a result, services through the Village Information System are not optimal and have not yet fully benefited the community. Therefore, it is necessary to increase the capacity of village officials and provide infrastructure support so that the implementation of the Village Information System in Delima Village can run more effectively in the future.
creator: Ayu Sari Berbakti Manullang
creator: Rike Setiawati
creator: Try Syeftiani
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
volume: 3
number: 1
starting page: 26
ending page: 37
doi: 10.61132/jumbidter.v3i1.1121

Pengaruh Budaya Organisasi, Komunikasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Gajahmada Nusantarajaya
type: item
description: In an increasingly competitive workplace, employee performance is one of the important factors determining a company’s success. PT Gadjahmada Nusantarajaya, a company engaged in the service and trade sector, faces the challenge of maintaining and improving its employees’ performance. Internal factors such as organizational culture, work communication, and work discipline are thought to have a significant influence on employee performance. Based on this, this study was conducted to determine the influence of organizational culture, work communication, and work discipline on employee performance at PT Gadjahmada Nusantarajaya. The research questions in this study are: (1) Does organizational culture influence employee performance? (2) Does work communication influence employee performance? (3) Does work discipline influence employee performance? and (4) Do organizational culture, work communication, and work discipline simultaneously influence employee performance at PT Gadjahmada Nusantarajaya? This research is quantitative. Data were obtained through primary data collected using a questionnaire, as well as secondary data from company documents. The study population was all 49 employees of PT Gadjahmada Nusantarajaya. The sampling technique used saturated sampling; thus, the entire population was used as the research sample. Data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests (t-tests and F-tests). The results showed that partially (t-tests) the variables of organizational culture, work communication, and work discipline had a significant effect on employee performance. Simultaneously (F-tests), these three variables also had a significant effect on employee performance at PT Gadjahmada Nusantarajaya.
creator: Mohammad Naufal Hamid
creator: Erwin Syahputra
creator: Ririn Wahyu Arida
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
volume: 3
number: 1
starting page: 38
ending page: 46
doi: 10.61132/jumbidter.v3i1.1128

Pengaruh Dukungan Organisasi, Pengembangan Karir, Kepuasan Kerja, Budaya Organisasi, dan Work Life Balance terhadap Retensi Karyawan Produksi pada PT. Lucky Textile Semarang
type: item
description: Employee retention is a crucial aspect in maintaining smooth operations and the quality of human resources within an organization. This study aims to analyze the influence of organizational support, career development, job satisfaction, organizational culture, and work-life balance on production employee retention at PT. Lucky Textile Semarang. The study employed a quantitative approach with a survey method, distributing questionnaires to 307 respondents, selected using the Slovin formula, from a population of 1,325 production employees. Data analysis was performed using multiple linear regression using IBM SPSS Statistics 27. The results indicate that organizational support has no effect on employee retention, career development has a positive and significant effect on employee retention, job satisfaction has a positive and significant effect on employee retention, organizational culture has a positive and significant effect on employee retention, and work-life balance has a positive and significant effect on employee retention. These findings confirm that internal factors related to personal development, job satisfaction, and a healthy work culture are the most important factors in employee retention decisions. Therefore, companies need to prioritize career advancement strategies, improve working conditions, and strengthen organizational culture to maintain a competent workforce in the long term.
creator: Koko Harry Widayat
creator: Hawik Ervina Indiworo
creator: Ratih Hesty Utami Puspitasari
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-02
publication date: 2026-01-02
volume: 3
number: 1
starting page: 47
ending page: 62
doi: 10.61132/jumbidter.v3i1.1143

Elastisitas Harga Susu Sapi terhadap Jumlah Permintaan Bahan Baku Yoghurt pada Perusahaan Anisa Yoghurt
type: item
description: This study examines the price elasticity of fresh cow’s milk on the demand for raw materials at Anisa Yoghurt Company using a demand theory approach. Milk is the main input in yoghurt production, making price fluctuations potentially influential on production decisions. The objective of this research is to analyze the responsiveness of raw milk demand to price changes and to identify the elasticity characteristics of milk demand in a small-scale food processing business. This study employs a quantitative case study method using primary data collected through weekly observations of milk prices and quantities purchased over a three-month period, from September to November. The analysis applies the midpoint elasticity formula to measure price elasticity of demand. The findings indicate that the demand for raw milk is consistently inelastic across the observed periods, as shown by elasticity values with absolute magnitudes less than one. Both price decreases and increases result in relatively small changes in the quantity demanded, indicating low sensitivity of demand to price fluctuations. These results suggest that raw milk is an essential production input, and purchasing decisions are driven more by production needs than by short-term price changes. The study implies that yoghurt producers should prioritize supply stability and production efficiency rather than adjusting purchase volumes in response to minor price changes. This research contributes empirical evidence on demand elasticity in dairy-based agro-industries, particularly at the small enterprise level.
creator: Dandy Danudra Djayapermana
creator: Kanesya Latifa Zahra
creator: Robbi Rahman Firdaus
creator: Ira Murwenie
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
volume: 3
number: 1
starting page: 63
ending page: 74
doi: 10.61132/jumbidter.v3i1.1168

Strategi Perancangan Struktur Organisasi Formal melalui Tahapan Mekanisme dan Implementasinya
type: item
description: Formal organizational structures are crucial for ensuring the effectiveness, efficiency, and accountability of work processes within an institution. However, many organizations still face challenges such as overlapping tasks, ineffective communication, and inadequate control mechanisms. This study aims to analyze formal organizational structure design strategies through systematic steps, implementation mechanisms, and ongoing evaluation. The research method used is a literature review, based on a review of the latest scientific sources (books, journals, and research reports) related to organizational theory and structural design. The results indicate that organizational structure design should begin with defining objectives, analyzing activities, departmentalizing, establishing hierarchical relationships, coordinating mechanisms, and evaluating. Implementation mechanisms include socialization, human resource capacity development, process integration with technology, monitoring, and change management. The literature review also confirms that alignment between strategy, structure, and business processes is a key factor in improving organizational performance. Therefore, organizational structures must be adaptive, responsive, and data-driven to face the challenges of an ever-evolving strategic environment.
creator: Muhammad Yudha Ardiansyah
creator: Suparto Suparto
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
volume: 3
number: 1
starting page: 75
ending page: 82
doi: 10.61132/jumbidter.v3i1.1170

Pengaruh Kepemimpinan Transformational terhadap Kinerja Karyawan
type: item
description: Transformational leadership has a strong and positive impact on employee performance across various organizational sectors. This leadership style, which is based on four main dimensions—Idealized Influence, Inspirational Motivation, Intellectual Stimulation, and Individualized Consideration plays a very important role in creating a shared vision, driving high internal motivation, and producing positive change. Research shows that this positive influence is often affected by factors such as commitment to the organization, job involvement, and organizational behavior. By encouraging employees to put aside personal interests to achieve collective goals, transformational leaders enhance effectiveness, productivity, and the quality of work outcomes. Bass's theory (1985) states that this leadership style drives performance beyond normal expectations. The conclusion of this study emphasizes that the application of transformational leadership style is crucial for organizational management in efforts to improve the quality of human resources. Companies are advised to conduct leadership training that focuses on developing emotional intelligence and visionary communication skills for managers.
creator: Fachri Muhamad Ramdhan
creator: Kharisma Purna Soemekar
creator: Adenta Asa Khaerudin
creator: Dani Rizana
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-10
publication date: 2026-01-10
volume: 3
number: 1
starting page: 83
ending page: 97
doi: 10.61132/jumbidter.v3i1.1171

Epistemologi Manajemen Hibrida dalam UMKM Kontemporer: Integrasi Pengetahuan Tradisional dan Digital terhadap Strategi Organisasi
type: item
description: This study aims to analyze how the integration of traditional knowledge and digital knowledge shapes organizational strategies in Micro, Small, and Medium Enterprises (MSMEs) in responding to an increasingly competitive business environment. A quantitative approach was employed by applying variance-based Structural Equation Modeling (SEM) using SmartPLS 3 software to 100 MSME respondents. The research model was developed by incorporating three main latent constructs, namely digital knowledge, traditional knowledge, and organizational strategy, which were measured using several indicators relevant to the MSME context. The analysis results indicate that all research instruments meet good reliability and validity criteria, with outer loading values ranging from 0.719 to 0.902, Average Variance Extracted (AVE) values above 0.64, and composite reliability exceeding 0.87. Structural model testing reveals that digital knowledge has a strong and significant effect on organizational strategy (β = 0.799), while traditional knowledge shows a very small effect (β = 0.024). The research model explains 66.4% of the variance in organizational strategy. These findings confirm that digital transformation is the primary factor in shaping competitive strategies among MSMEs, while traditional knowledge continues to serve as a foundation for local context and cultural values. Therefore, the implementation of a hybrid management approach is considered effective in assisting MSMEs in formulating more adaptive, innovative, and sustainable strategies.
creator: Purwanti Purwanti
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-14
publication date: 2026-01-14
volume: 3
number: 1
starting page: 98
ending page: 108
doi: 10.61132/jumbidter.v3i1.1182

Implementasi Konsep Jaringan Bisnis dalam Meningkatkan Efisiensi Operasional Misala Gear Outdoor di Ciwidey Kabupaten Bandung
type: item
description: This study aims to analyze the implementation of business networks in improving operational efficiency in small and medium-sized enterprises (SMEs) operating in the outdoor equipment sector. Increasing public interest in outdoor activities has intensified competition among SMEs, requiring them to develop effective collaboration strategies to maintain operational sustainability. This research employs a qualitative descriptive approach with a single case study design conducted at Misala Gear Outdoor, an SME engaged in outdoor equipment rental and sales in Ciwidey, Bandung Regency. Data were collected through in-depth interviews, direct observation, and documentation, and analyzed using descriptive qualitative techniques. The results indicate that the implementation of business networks involving supplier partnerships, outdoor communities, tourism agents, and digital platforms contributes significantly to improving operational efficiency, particularly in inventory management, service delivery, and market reach. Moreover, business networks enable cost control, resource optimization, and service differentiation, which strengthen the enterprise’s competitive position. This study highlights the strategic role of business networks as an operational efficiency driver for SMEs in the outdoor industry and provides practical implications for SME managers in developing collaborative business strategies.
creator: Resya Dwi Marselina
creator: Muhammad Fakhri Fakhrurozi
creator: Muhammad Syahrul Pratama
creator: Muhammad Vierman Subarkah
creator: Rendy Tommy Fauzan
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-14
publication date: 2026-01-14
volume: 3
number: 1
starting page: 109
ending page: 123
doi: 10.61132/jumbidter.v3i1.1183

Strategi Pemasaran Waktu Malam pada Usaha Martabak: Analisis Pendekatan Psikologis dan Ekonomi
type: item
description: This qualitative inquiry examines the deliberate operational timing adopted by street vendors selling martabak, a popular Indonesian snack, exploring why nocturnal hours are strategically favored over daytime. The research methodology combined in-depth interviews with ten vendors operating in urban centers like Jakarta and Bandung with a consumer survey of one hundred respondents. Analysis of the collected data identifies a dual strategic foundation. From a demand perspective, night-time aligns with consumer psychology, fostering a leisurely atmosphere conducive to social snacking and impulsive purchases. On the supply side, vendors benefit from diminished direct competition, reduced operational overheads, and tapping into peak demand for evening treats. This synergy effectively cements martabak’s market identity as a beloved night-time culinary ritual linked to socialization. Consequently, the study posits that this chrono-marketing approach represents a savvy adaptation to local socio-economic rhythms. The insights derived provide a framework for micro-entrepreneurs to optimize service timing, aligning business operations with ingrained cultural consumption cycles to enhance sustainability and customer loyalty.
creator: Muhamad Davy Kemalludin
creator: Bunga Afrilia Maulandani
creator: Chonita Din
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-17
publication date: 2026-01-17
volume: 3
number: 1
starting page: 124
ending page: 132
doi: 10.61132/jumbidter.v3i1.1195

Dari Dapur Lokal ke Pasar Digital: Strategi Pemasaran Kuliner UMKM di Era Ekonomi Kreatif
type: item
description: The rapid growth of the creative economy, particularly in the culinary subsector, has prompted micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies as a means to enhance competitiveness and expand market reach. This study employs a systematic literature review (SLR) approach with content analysis to map key concepts, identify research gaps, and explore future research directions concerning the transformation of culinary MSMEs from local kitchens to digital markets. Findings reveal that organizational learning mediated by motivation, culture, leadership, and continuous digital marketing practices plays a pivotal role in this transformation. However, significant research gaps persist, including limited longitudinal studies, inadequate integration of organizational culture and leadership into digital marketing frameworks, and insufficient comparative analyses across diverse MSME profiles. This study contributes theoretically by synthesizing fragmented literature on culinary marketing in the digital creative economy and offers practical insights for MSME actors, mentors, and policymakers in designing adaptive and sustainable digital marketing strategies.
creator: Nurul Hidayatul Jannah
creator: Lailatul Badriyah
creator: Muhammad Riski
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
volume: 3
number: 1
starting page: 133
ending page: 145
doi: 10.61132/jumbidter.v3i1.1197

Strategi Penetapan Harga
type: item
description: Pricing is a critical factor determining the success of small and medium-sized enterprises (SMEs) in the market. This study investigates the pricing strategy implemented by Kebab Ajo Lubeg, a culinary SME located near Universitas Putra Indonesia YPTK Padang. The research aims to analyze how pricing methods are applied, the factors considered in price determination, and their influence on consumer purchasing decisions and business strategy. A qualitative descriptive approach was employed, with data collected through semi-structured interviews with the owner and employees, direct observation, and documentation of product offerings and pricing. Findings indicate that Kebab Ajo applies a combination of cost-based pricing, competition-based pricing, and product-based price variation to balance production costs, consumer purchasing power, and market competition. The pricing strategy significantly affects consumer satisfaction, repeat purchases, perceived value, brand image, and business competitiveness. This study provides practical insights for other SMEs in setting appropriate prices while maintaining customer loyalty and profitability, and it contributes to the academic discourse on marketing management and pricing strategies in the culinary sector.
creator: Mutiara Muliani
creator: Dena Salsabila
creator: Yolanda Jn
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
volume: 3
number: 1
starting page: 146
ending page: 155
doi: 10.61132/jumbidter.v3i1.1200

Pengaruh Beban Kerja terhadap Loyalitas dengan Kebijakan Tunjangan Kinerja Sebagai Variabel Intervening pada Kantor Imigrasi Kelas 1 TPI Jambi
type: item
description: This study aims to analyze the effect of workload on employee loyalty at the Class I TPI Immigration Office in Jambi, with performance allowance policies acting as a mediating variable. The research employed a quantitative approach involving 88 respondents selected from the total employee population. Data were collected through structured questionnaires and analyzed using statistical methods to examine both direct and indirect relationships among variables. The results indicate that employees generally perceive their workload as being at a moderate level; however, workload has a significant negative effect on employee loyalty. In contrast, performance allowance policies demonstrate a significant positive influence on loyalty. Furthermore, the findings reveal that performance allowance policies partially mediate the relationship between workload and employee loyalty, indicating their role in mitigating the negative impact of workload. These results suggest that effective performance allowance policies can enhance employee loyalty despite increasing workload demands. Therefore, organizations should balance workload management with fair and performance-based compensation policies to maintain employee loyalty.
creator: Miranti Miranti
creator: Sry Rosita
creator: Hendriyaldi Hendriyaldi
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
volume: 3
number: 1
starting page: 156
ending page: 175
doi: 10.61132/jumbidter.v3i1.1198

Strategi Penggalian Sumber Dana dan Partisipasi Multipihak dalam Pembiyayaan Pendidikan Islam
type: item
description: This study explores strategies for mobilizing financial resources and multi-stakeholder participation in Islamic education financing to achieve institutional financial independence. The research was conducted at SMA Muhammadiyah 5 Yogyakarta, a private Islamic secondary school implementing a financing model based on Sharia values and Total Quality Management (TQM) principles. A qualitative case study approach was employed, utilizing primary data from in-depth interviews with school administrators and observations of financial management practices, as well as secondary data from budget plans, government funding reports, and cooperation documents with philanthropic institutions. Data were analyzed using an interactive model involving data reduction, data presentation, and inductive conclusion drawing. The findings reveal that financial independence is strengthened through diversified funding sources, including government support, parental contributions, Islamic philanthropy, and school-based business units. Transparency and accountability are maintained through open financial reporting and stakeholder involvement. The study highlights that integrated Islamic education financing aligned with Sharia values and TQM enhances institutional sustainability, educational quality, and organizational competitiveness.
creator: Wahyu Insani
creator: Faishal Ackmal Survanta
creator: Shaleh Shaleh
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-19
publication date: 2026-01-19
volume: 3
number: 1
starting page: 176
ending page: 188
doi: 10.61132/jumbidter.v3i1.1199

Peran Digital Marketing dalam Pengembangan Usaha Kuliner Kreatif
type: item
description: The development of digital marketing has become a strategic factor in the growth of creative culinary businesses, particularly for micro, small, and medium enterprises facing increasing competition and changes in consumer behavior in the digital era. The use of digital platforms, such as social media and online marketplaces, enables business owners to expand market reach, enhance customer interaction, and optimize promotional strategies more efficiently. Nevertheless, various studies indicate that the implementation of digital marketing has not always produced optimal outcomes due to limitations in digital literacy, human resource capacity, and organizational adaptability. This study aims to systematically examine the role of digital marketing in the development of creative culinary businesses through a Systematic Literature Review approach. The review maps key concepts, research trends, and empirical findings related to digital marketing and organizational learning within the context of creative culinary enterprises. In addition, this study identifies existing research gaps and formulates recommendations for future research issues. The findings are expected to provide theoretical contributions in the form of comprehensive conceptual mapping as well as practical contributions for business practitioners, MSME facilitators, and policymakers in designing adaptive and sustainable digital marketing strategies.
creator: Yuniarta Permatahati Widyanti
creator: Nasywa Natasya Az Zahra
creator: Soraya Rahmadhani
creator: Nita Vitriana
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-20
publication date: 2026-01-20
volume: 3
number: 1
starting page: 189
ending page: 198
doi: 10.61132/jumbidter.v3i1.1201

Pengaruh Struktur Modal dan Likuiditas Perusahaan terhadap Profitabilitas
type: item
description: Corporate financial performance is an important factor in maintaining business sustainability amid increasingly intense competition. One of the commonly used indicators of financial performance is Return on Assets (ROA), which reflects a company’s ability to generate profits through the efficient use of its assets. Corporate profitability is influenced by various internal factors, including capital structure and liquidity. This study aims to analyze the effect of Debt to Equity Ratio (DER) and Current Ratio (CR) on Return on Assets (ROA). This research employs a quantitative approach using secondary data obtained from corporate financial statements. The research sample consists of 36 observations selected through purposive sampling. Data analysis techniques include descriptive statistical analysis and multiple linear regression analysis using SPSS software. The results show that, partially, the Debt to Equity Ratio does not have a significant effect on Return on Assets, while the Current Ratio has a positive and significant effect on Return on Assets. Simultaneously, Debt to Equity Ratio and Current Ratio have a significant effect on Return on Assets, with Current Ratio being the most dominant variable. The findings indicate that effective liquidity management plays a crucial role in improving corporate profitability. The implications of this study are expected to provide useful insights for corporate management in making financial decisions, particularly related to liquidity management and capital structure.
creator: Ahmad Afendy Susanto
creator: Sofia Ulfah
creator: Junirin Junirin
creator: Sudarmin Sudarmin
creator: Rasyiid Yoga Pradita
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-20
publication date: 2026-01-20
volume: 3
number: 1
starting page: 199
ending page: 206
doi: 10.61132/jumbidter.v3i1.1202

Systematic Literature Review (SLR): Peran Sumber Daya Manusia terhadap Kualitas Pelayanan pada Industri Food And Beverage
type: item
description: The food and beverage (FnB) industry is one of the main supporting sectors of tourism in Indonesia and has experienced rapid growth along with the increasing number of tourist activities and consumer demand. However, previous studies indicate that Service Quality in the FnB industry remains suboptimal, particularly in aspects related to human resources (HR). Issues such as inconsistent service performance, low responsiveness, and limited employee competence and work attitude are commonly identified. This study aims to systematically examine the role of human resources in Service Quality within the FnB industry and to identify key factors, management strategies, and existing research gaps. This research employed a Systematic Literature Review (SLR) method using the PICOC framework, analyzing 20 national and international journal articles published between 2015 - 2025 and retrieved from Google Scholar. The findings reveal that the most influential HR factors affecting Service Quality include competence, communication skills, work attitude, experience, and employee training. Furthermore, effective human resource management practices demonstrate a positive relationship with improved Service Quality. Nevertheless, the review identifies a lack of comprehensive studies integrating HR management and Service Quality within the specific Context of the Indonesian FnB industry, indicating opportunities for future research.
creator: Sifa Malinda
creator: Vera Anatasya
creator: Clara Claudia
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-20
publication date: 2026-01-20
volume: 3
number: 1
starting page: 207
ending page: 221
doi: 10.61132/jumbidter.v3i1.1203

Analisis Strategi Branding Kopi Bawang Dayak dalam Membangun Daya Saing Produk Lokal Unggulan
type: item
description: This study aims to analyze rebranding strategies and marketing communication in building the brand equity of Kopi Bawang Dayak as a regional flagship product. Kopi Bawang Dayak is a local product innovation based on the indigenous wisdom of Kalimantan that has functional and economic potential; however, it still faces challenges such as weak brand identity, unclear positioning, and ineffective marketing communication. This research adopts a qualitative approach using a descriptive method. Data collection techniques include interviews with business actors and consumers, observations of visual identity and promotional media, documentation, and literature review. The results indicate that rebranding strategies implemented through logo updates, packaging redesign, and the reinforcement of local values are able to enhance brand awareness and brand associations among consumers of Kopi Bawang Dayak. Furthermore, marketing communication that emphasizes storytelling, health benefits, and local cultural values through social media contributes to increasing perceived quality and building consumer trust. The synergy between rebranding strategies and marketing communication is proven to play a significant role in strengthening the brand equity of Kopi Bawang Dayak. This study concludes that integrating local identity with modern marketing approaches is a key factor in enhancing the competitiveness of regional flagship products in broader markets.
creator: Pingkan Ade Sefiana
creator: Meylan Damayanti Magdalena Simanjuntak
creator: Anita Oktaviani Ningrum
creator: Nandha Narendra Muvano
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 3
number: 1
starting page: 222
ending page: 232
doi: 10.61132/jumbidter.v3i1.1206

Analisis Kesenjangan Kompetensi SDM dalam Industri Ekonomi Kreatif di Era Digital: Strategi dan Implikasi Pengembangan
type: item
description: The creative economy industry serves as a strategic pillar of the national economy, experiencing significant transformation in the digital era. This study aims to comprehensively analyze the pattern of human resource (HR) competency gaps within priority subsectors of Indonesia's creative economy and formulate effective, multi-stakeholder development strategies. Employing a Systematic Literature Review (SLR) methodology, this research rigorously analyzes 30 scientific journal articles, government reports, and publications from global institutions published between 2014 and 2024. The findings delineate three primary clusters of competency gaps: (1) The Digital-Technical Competency Gap, encompassing deficiencies in data analytics, specialized software mastery, and digital content creation tools; (2) The Digital-Business Competency Gap, which includes shortcomings in digital financial literacy, online business model development, and management of digital intellectual property rights; and (3) The Social-Cognitive Competency Gap, highlighting needs in adaptability, complex problem-solving, and effective virtual collaboration. In response, this paper proposes an integrative strategic framework grounded in a collaborative multi-stakeholder approach. Key recommendations include revitalizing educational curricula through industry-embedded learning and micro-credential integration, developing agile and accessible training ecosystems featuring bootcamps and digital platforms, and fostering supportive policies through fiscal incentives and the alignment of national qualification frameworks with digital skill standards. The successful implementation of this synergistic strategy is expected to significantly enhance the adaptability, innovation capacity, and global competitiveness of Indonesia's creative workforce, thereby ensuring the sustainable growth of the creative economy sector in the face of rapid digital disruption.
creator: Dykha Arda Wiranata
creator: Mohammad Robbi Zidni Firmansyah
creator: Angga Jibrilda Syahrial
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 3
number: 1
starting page: 233
ending page: 241
doi: 10.61132/jumbidter.v3i1.1207

Kepemimpinan Kepala Sekolah dalam Pengelolaan Program Hafalan Qur’An di SMP Sains Qur’an Al Iman
type: item
description: The management of the Qur'an memorization program at Al Iman Quran Science Junior High School by school administrators is covered in this paper. One of the school's main initiatives is the Qur'an memorization program, which aims to develop students' character via memorization and study of the Qur'an while also raising educational standards. This study employs a descriptive method in conjunction with a qualitative approach. The principal and Tahfidz instructors who are actively involved in the program's execution make up the research subjects. Interviews, observations, and documentation were used to gather data. According to research findings, school leadership plays a significant role in teacher development by offering training to enhance teacher competency and working to promote collaboration with parents of children. Four Qur'anic teacher support each class while the memorization method is implemented in an organized and disciplined manner. For students in the first and second grades, audio and the Hijaz Wafa-style Qur'anic reading method are employed as educational resources. Regular memorizing competitions organized by the school and the education administration each year are supporting aspects for this program. Meanwhile, differences in kids' remembering skills and parents' lack of interest in and support for their children's at-home learning activities are examples of limiting factors.
creator: Hariski Hariski
creator: Apri Eka Budiyono
creator: Giman Bagus Pangeran
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 3
number: 1
starting page: 242
ending page: 253
doi: 10.61132/jumbidter.v3i1.1209

Integrasi Cost–Benefit Analysis dalam Penilaian Ekonomi Ekosistem dan Sumber Daya Alam
type: item
description: The economic valuation of natural resources (NR) is an important instrument in supporting evidence-based decision-making, particularly in sustainable environmental management. Cost–Benefit Analysis (CBA) serves as a primary approach to assess the economic feasibility of programs or policies by integrating all benefits and costs, including non-market values. This article presents a systematic literature review of studies employing CBA for NR valuation during the period 2010–2024, based on searches in Scopus, Web of Science, ScienceDirect, SpringerLink, Taylor & Francis, and Google Scholar, using stringent selection criteria. The review findings indicate that CBA has been widely applied in forest management, biodiversity conservation, land rehabilitation, water and air pollution control, and ecotourism development, providing a quantitative depiction of economic feasibility through indicators such as Net Present Value (NPV), Benefit–Cost Ratio (BCR), and Internal Rate of Return (IRR). Key challenges were identified in non-market valuation, long-term uncertainty, data limitations, and sensitivity to discount rate assumptions. These findings underscore the importance of integrating environmental valuation methods, conducting comprehensive sensitivity analyses, and adopting multidisciplinary approaches to strengthen the application of CBA in sustainable NR management, while also offering strategic recommendations and directions for future research for policymakers and environmental economics scholars.
creator: Darmawansyah Darmawansyah
creator: Reflis Reflis
creator: Mustopa Romdhon
creator: Satria Putra Utama
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-26
publication date: 2026-01-26
volume: 3
number: 1
starting page: 254
ending page: 267
doi: 10.61132/jumbidter.v3i1.1217

Analisis Strategi Relationship Marketing dalam Membangun Jaringan Bisnis pada Groei Coffe di Sukapura Kabupaten Bandung
type: item
description: The increasing competition in the coffee shop industry in Bandung requires businesses to adopt marketing strategies that emphasize long-term relationships with customers. This study aims to analyze the implementation of relationship marketing strategies in building business networks at Groei Coffee, a community-based café located in Sukapura, Bandung Regency. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. The findings indicate that relationship marketing at Groei Coffee is implemented through consistent product quality, two-way communication with customers, personalized services, and collaboration with campus communities and strategic partners. These strategies have proven effective in enhancing customer loyalty, expanding business networks, and strengthening the café’s competitive position in the food and beverage industry. However, several challenges were identified, including limited resources, price sensitivity among student customers, and dynamic consumer preferences. Therefore, an adaptive and sustainable approach is required to ensure that relationship marketing strategies provide long-term benefits for small and medium-sized enterprises (SMEs).
creator: Resya Dwi Marselina
creator: M. Rizal Septiadi
creator: Salman Noviar Natanagara
creator: Vian Ginanzar
creator: M. Zaqi Abdul Wahab
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 3
number: 1
starting page: 268
ending page: 275
doi: 10.61132/jumbidter.v3i1.1221

Uji Coba Metode Check List Pada Evaluasi Kinerja Karyawan PT. IKPP Serang Mill Seksi Raw Material Warehouse
type: item
description: This study aims to conduct a pilot evaluation of employee performance in the Raw Material Warehouse Section at PT. IKPP Serang Mill using a checklist-based performance appraisal model. Performance evaluation is a crucial aspect in ensuring the smooth operation of raw material warehouses, which involve a high level of occupational risk and have a direct impact on the continuity of the production process. The checklist method is applied because it integrates quantitative assessment through scoring results with qualitative evaluation in the form of behavioral feedback. This study employs a qualitative descriptive approach supported by quantitative data obtained from performance assessments of ten employees holding various positions, including forklift operators, checkers, shift administrators, and shift supervisors. The results indicate that employee performance falls within a diverse spectrum, categorized as “performance” and “need to improve,” influenced by compliance with standard operating procedures (SOPs), work discipline, communication, and awareness of occupational health and safety (OHS). The findings also demonstrate that the checklist-based model is effective in identifying performance gaps and serves as a basis for formulating improvement actions such as coaching, OHS training, promotions, and administrative sanctions. This study concludes that the checklist model functions not only as an administrative evaluation tool but also as a strategic instrument for human resource development and sustainable organizational performance improvement.
creator: Aang Kunaifi
creator: Indah Friska
creator: Syamsul Hidayat
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 3
number: 1
starting page: 276
ending page: 287
doi: 10.61132/jumbidter.v3i1.1225

Analisis Eksploratif Persepsi Risiko dan Regulasi dalam Adopsi AI pada Pelaku Industri Kreatif Batam
type: item
description: The rapid development of generative Artificial Intelligence (AI) technology offers significant efficiency opportunities across various sectors; however, empirical research within the local Indonesian context, particularly in Batam City, remains scarce. This exploratory study aims to analyze the influence of positive perception, negative perception, and AI regulation understanding on technology adoption trends, as well as productivity and product innovation opportunities among creative industry players. The creative industry is a focal point due to the inherent tension between technological efficiency and the preservation of human originality in the creative process. This research employs a quantitative causal approach, utilizing a sample of 30 respondents reached through snowball sampling techniques. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The findings reveal that only positive perception has a significant direct impact on product innovation (p=0.004), while AI regulation and technical adoption do not show significant effects. This suggests that a positive technology mindset is a more decisive factor for innovation than technical mastery or current regulatory compliance. These results underscore the urgent need for local government socialization of AI policies and enhanced digital literacy for Batam's creative practitioners to transform them from mere users into strategic AI-driven innovators.
creator: Winan Kristin Tambunan
creator: Giovanny Engellika
creator: Ivan Rusliyanto
creator: Mulyono Sutanto
creator: Vina Vina
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 3
number: 1
starting page: 288
ending page: 299
doi: 10.61132/jumbidter.v3i1.1219

Analisis Prediksi Customer Churn pada Sektor E-Commerce Berdasarkan Perilaku Transaksi Menggunakan Pendekatan Machine Learning
type: item
description: Because it directly impacts revenue, customer loyalty, and long-term business sustainability, customer churn is a critical issue for the e-commerce industry. High churn rates indicate that a business is unable to retain existing customers, which means it is more expensive to acquire new customers. Therefore, a precise analytical approach is needed to identify customer behavior patterns that are likely to churn. Using machine learning methods, this study analyzes and predicts customer churn. For this study, the E-Commerce Customer Churn 2025 dataset, obtained from Kaggle, was used. This dataset consists of 10,000 customer data and contains fifteen variables covering transaction behavior, customer characteristics, and churn status. Data preprocessing, descriptive analysis, exploratory data analysis (EDA), and classification model development using Logistic Regression and Random Forest algorithms were part of the research project. Model evaluation was conducted using a Confusion Matrix and Receiver Operating Characteristic (ROC) Curve to evaluate the model's accuracy and ability to distinguish between churned and non-churned customers. The results showed that the Random Forest model performed better than Logistic Regression, with an ROC-AUC of 1.00. Furthermore, feature importance analysis revealed that the days_since_last_purchase variable was the most dominant factor in predicting customer churn. These findings are expected to help e-commerce companies design more effective, data-driven customer retention strategies.
creator: Nadeerah Hani’ Fauziyyah
creator: I Wayan Sudiarsa
creator: Ida Ayu Eka Sastradewi
creator: Kadek Agustine Yueyin Parisya
creator: Sartika Sartika
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 3
number: 1
starting page: 300
ending page: 318
doi: 10.61132/jumbidter.v3i1.1228

Penerapan Sistem Informasi Pemasaran dalam Mendukung Strategi Pemasaran Digital pada Platform E-Commerce Shopee
type: item
description: The rapid growth of e-commerce in Indonesia has encouraged businesses to adopt digital marketing strategies supported by effective information management. Marketplace platforms such as Shopee provide extensive marketing data with strategic value; however, its utilization requires a structured system. This study aims to analyze the implementation of Marketing Information Systems in supporting digital marketing strategies on the Shopee e-commerce platform. The research employs a qualitative descriptive approach through literature review and indirect observation using internet-based scholarly sources. Data were collected from relevant national and international journals and analyzed descriptively to identify the roles, components, and influencing factors of Marketing Information Systems. The results indicate that Marketing Information Systems play a significant role in supporting digital marketing decision-making through the management of internal records, marketing intelligence, marketing research, and decision support systems. Furthermore, the implementation of Marketing Information Systems on Shopee is influenced by information technology development, company size and scale, consumer behavior, competitive environment, and corporate strategy and objectives. This study is expected to contribute theoretically to the development of digital marketing studies and provide practical references for e-commerce businesses in optimizing data-driven marketing strategies.
creator: Fajral Rizka Ramadhan
creator: Khaila Syahira Saldri
creator: Muhammad Ilham
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-27
publication date: 2026-01-27
volume: 3
number: 1
starting page: 319
ending page: 329
doi: 10.61132/jumbidter.v3i1.1229

Pengaruh Ketersediaan Kuliner UMKM pada Berbagai Platform Online terhadap Keputusan Pembelian Konsumen
type: item
description: The development of online platforms has transformed consumer purchasing behavior, including in the culinary MSME sector. Product availability across multiple online platforms has become an important factor influencing consumers’ purchasing decisions. This study aims to analyze the effect of the availability of culinary MSME products on various online platforms on consumer purchasing decisions. This research employs a quantitative approach using an explanatory research method. Data were collected through questionnaires distributed to consumers who had purchased culinary MSME products via more than one online platform. Data analysis techniques included validity testing, reliability testing, simple linear regression analysis, and hypothesis testing (t-test). The results indicate that the availability of culinary MSME products on various online platforms has a positive and significant effect on consumer purchasing decisions. These findings suggest that the easier culinary MSME products are to find, access, and consistently available across multiple online platforms, the higher the likelihood of consumers making purchasing decisions. This study is expected to contribute theoretically to digital marketing literature and provide practical insights for culinary MSMEs in developing effective multi-platform marketing strategies.
creator: Hasna Risa Bilqis Aulia
creator: Muh. Naufal Mahfuuzhoh
creator: Dhio Gusty Miranda
creator: Bintang Taufik Bisri
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
volume: 3
number: 1
starting page: 330
ending page: 342
doi: 10.61132/jumbidter.v3i1.1231

Pengaruh Adopsi E-Commerce terhadap Kinerja Penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia
type: item
description: This study aims to analyze the effect of e-commerce adoption on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. E- commerce adoption factors are measured through the dimensions of platform usage, technology integration, and digital marketing activities. Sales performance is assessed based on sales growth, market expansion, and increase in customer numbers. The research method uses a quantitative approach by distributing online questionnaires to 250 MSME owners in five major cities (Jakarta, Surabaya, Bandung, Medan, Makassar) who have used at least one e-commerce platform (such as Tokopedia, Shopee, Bukalapak, or a standalone website) for at least one year. Data were analyzed using multiple regression analysis techniques with the help of SPSS 25 software. The results show that e-commerce adoption has a significant positive effect on the sales performance of MSMEs. Specifically, technology integration (such as the use of inventory management and digital payment tools) and digital marketing activities (advertising and promotions on social media) are the most dominant factors. These findings provide practical implications for MSME owners and policymakers to further encourage digitalization by providing training and supporting infrastructure.
creator: Ican Kumala
creator: Furqan Khalidy
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis Digital Terkini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 3
number: 1
starting page: 343
ending page: 348
doi: 10.61132/jumbidter.v3i1.1238