Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) dengan e-ISSN : 3047-0552, p-ISSN : 3047-2199 diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli & Oktober). Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewiraausahaan dan Bisnis Indonesia, berkolaborasi dengan Universitas dan didukung oleh Asosiasi Pengelola Jurnal Indonesia. Indexed by : Journal Sponsors and Partners :
Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
Pengaruh Rasio Likuiditas dan Rasio Solvabilitas terhadap Rasio Profitabilitas pada Perusahaan Sub Sektor Otomotif dan Komponen yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
Along with economic recovery and fiscal stimulus, the automotive industry is starting to show a recovery trend. The purpose of this study was to determine the effect of liquidity ratios and solvency ratios on profitability in automotive sub-sector companies and components listed on the Indonesia Stock Exchange for the 2019- 2023 period. The method used in this research is quantitative with a descriptive approach using secondary data in the form of financial reports of companies listed on the Indonesian stock exchange for the 2019-2023 period. The data collection technique used in this study is the documentation technique, namely by collecting secondary data in the form of the company's annual financial statements obtained from the official website of the Indonesian stock exchange and the official website of each company. The results of the study based on partial tests show that Current Ratio has no significant effect on ROA with a t value < t table, namely 0.255 < 2.02439 and a significant value of 0.800> 0.05 and partially Debt to Equity Ratio has a negative and significant effect on ROA with a t value < t table, namely -2.336 < 2.02439 and a significant value of 0.25 < 0.05. Meanwhile, based on the simultaneous test, Current Ratio and Debt to Equity Ratio simultaneously have a positive and significant effect on the Return On Asset (ROA) variable with the value of t count> t table, namely 3.518> 3.25 and a significant value of 0.040 <0.05.
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Pengaruh Eva dan Roa terhadap MVA pada Perusahaan Sektor Consume Non-Cyclicals yang Terdaftar di Bei Tahun 2019–2023
This study aims to analyze the effect of Economic Value Added (EVA) and Return on Assets (ROA) on Market Value Added (MVA) in Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. This study uses a quantitative approach with multiple linear regression analysis methods. The data used is secondary data obtained from the annual financial statements of six selected companies through the purposive sampling method. The data analysis process includes descriptive statistical tests, classical assumption tests, t tests, F tests, and determination coefficients. The results showed that partially, EVA and ROA had a significant effect on MVA. This is evidenced by the t-calculated value of EVA of 2.322 and ROA of 2.855, both of which are greater than the t-table of 2.04227, and significance values of 0.026 and 0.008, respectively, which are smaller than 0.05. Simultaneously, EVA and ROA also had a significant effect on MVA, as shown by the calculated F value of 6.287 > F table 3.35 and the significance of 0.006 < 0.05. These findings indicate that EVA and ROA are important indicators in explaining a company's market value. This research contributes to investors and company management in understanding the financial factors that affect market added value, as well as as a reference in strategic decision-making based on financial performance.
Pengaruh Inflasi dan Suku Bunga terhadap Rasio Profitabilitas pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024
This study aims to analyze the influence of inflation and interest rates on banking profitability as measured through Return on Assets (ROA) in conventional banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The research was conducted from April to May 2025 with a quantitative approach and multiple linear regression analysis methods. The data used are secondary data obtained from the annual financial statements of eight conventional banks as well as macroeconomic data from Bank Indonesia, which were selected through the purposive sampling method. The data analysis process includes descriptive statistics, classical assumption test, t test, F test, and determination coefficient. The results of the study show that partially, neither inflation nor interest rates have a significant effect on ROA. This is shown by the value of t calculating inflation of 0.049 < t table 2.02619 with a significance of 0.961 > 0.05, and t calculating interest rates of 1.163 < t table 2.02619 with a significance of 0.252 > 0.05. However, simultaneously, inflation and interest rates have a significant effect on ROA, as shown by the calculated F value of 8.698 > F table 3.25 and the significance of 0.001 < 0.05. These findings indicate that although individual macroeconomic variables do not have a significant impact, together they have an influence on banking profitability. This research contributes to policy makers and banking industry players in understanding macroeconomic dynamics on banks' financial performance.
Pengaruh Kualitas Pelayanan, Cita Rasa, dan Harga terhadap Kepuasan Konsumen pada Restoran HokBen Atrium
HokBen, previously known as Hoka Hoka Bento, is a fast-food restaurant offering Japanese-style menus and has successfully built a strong brand in Indonesia since 1985. This study aims to analyze and explain the influence of service quality, taste, and price on customer satisfaction at the HokBen Atrium restaurant. This research uses a descriptive quantitative approach with purposive sampling technique, involving 100 respondents who are customers visiting and purchasing products at the HokBen Atrium restaurant. Data were collected using scale range analysis and path analysis, conducted with the help of Microsoft Excel and SPSS version 23. The results of the study indicate that service quality, taste, and price have a significant simultaneous impact on customer satisfaction. The coefficient of determination shows that these three variables account for 78.0% of the influence on customer satisfaction at the HokBen Atrium restaurant. The most dominant factor influencing customer satisfaction is taste, with the highest t-value of 5.279. This suggests that taste is the most important factor affecting customer satisfaction at the HokBen Atrium restaurant. This study provides valuable insights for the management of HokBen to further improve service quality, taste, and price adjustments to maintain and increase customer satisfaction levels.
Pengaruh Keterampilan, Pengalaman Kerja, dan Komitmen Kerja terhadap Kinerja Karyawan pada CV Medali Mas
A company's productivity is greatly influenced by the quality of employee performance, which makes employees an important asset in achieving organizational goals. This study aims to analyze the influence of job skills, work experience, and work commitment on employee performance on CV Medali Mas. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires that had been tested for validity and reliability, and classical assumption tests were carried out including normality, multicollinearity, heteroscedasticity, and linearity tests. The results of the analysis showed that simultaneously, the three independent variables, namely work skills, work experience, and work commitment, had a significant effect on employee performance (F count = 6.788; Sig. < 0.001). However, only work experience showed a significant effect on employee performance (t count = 2.765; Sig. = 0.009), while work skills (Sig. = 0.072) and work commitment (Sig. = 0.531) had no significant effect. These findings confirm that work experience is a dominant factor in improving employee performance at CV Medali Mas. The implications of this study suggest that companies pay more attention to the track record of work experience in the recruitment and human resource development process to increase productivity optimally.
Prosedur Bongkar Muat Peti Kemas dari Kapal KM. Oriental Samudra pada PT. Salam Pacific Indonesia Lines Cabang Medan
Container loading and unloading procedures are a series of essential operational activities carried out to systematically, safely, and efficiently move containers from ships to the stacking yard or vice versa. This study aims to examine these procedures, analyze the effectiveness of their implementation, and identify the obstacles and corrective efforts encountered in the field. The methods used include field observation (field research) and literature review (library research). The results indicate that the procedural stages involve document preparation (Bill of Lading and Manifest), ship berthing, the utilization of various loading and unloading equipment (such as Gantry Crane, RTG, and Headtruck), and container arrangement within the Container Yard (CY). The process involves three main work stages: Stevedoring, Cargodoring, and Receiving/Delivery, which require close coordination among port operators, foremen, and Stevedoring Workers (TKBM). Implementation can be hindered by crane breakdowns, headtruck limitations, traffic congestion, and slow stevedoring performance. Effective solutions suggested include routine equipment maintenance, increasing HT fleet capacity, enhancing human resource competency through training, and coordinating traffic routes with relevant authorities. Optimal procedure execution is crucial for ensuring smooth logistics flow, time efficiency, and occupational safety.
Pengaruh Promo Diskon dan Experiential Marketing terhadap Penjualan di PT Rekadia Solusi Teknologi
Rapid technological innovation affects various aspects of life, including how a company works. One of them is the shift from using paper as a means of writing and files as a means of storage to a computer application commonly known as Microsoft 365 which is cheaper and more efficient. In the world of accounting, there is a trend of increasing performance and time efficiency which is the center of a problem that is quite inflamed by various parties of companies and consumers. This study aims to analyze the influence of discount promo strategies and experiential marketing on sales at PT Rekadia Solusi Teknologi. The approach used is a quantitative method with a population and sample of 34 respondents selected using the saturated sample method. Data were collected through questionnaires, interviews, observations, literature studies, and documentation during the period April - May 2025. Data analysis was carried out using SPSS with data quality tests, classical assumptions, multiple linear regression, t-test, f-test, and coefficient of determination. The results of the study showed that discount promos partially had a positive and significant effect on sales. Experiential marketing also has a positive and significant effect on sales at PT Rekadia Solusi Teknologi. Simultaneously, discount promos and experiential marketing have a positive and significant effect on sales.
Pengaruh Kualitas Produk, Promosi Media Sosial, dan Lokasi terhadap Keputusan Pembelian Konsumen di Toko Aulia Lebaksiu Tegal
This study aims to analyze the influence of product quality, social media promotion, and location on consumer purchasing decisions at Toko Aulia Lebaksiu Tegal. The research background stems from the growing retail competition that requires business owners to thoroughly understand consumer behavior. The research employs a quantitative approach with a causal research design. The sample consists of 100 respondents who are consumers of Toko Aulia, selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression analysis. The findings indicate that all three independent variables—product quality, social media promotion, and location—have a positive and significant effect on consumer purchasing decisions. The coefficient of determination (R²) value of 0.68 reveals that 68% of the variation in purchasing decisions can be explained by these three variables, while the remaining 32% is influenced by other factors outside the model. Partially, social media promotion has the most dominant influence among the variables. These results highlight that improving product quality, utilizing social media effectively, and choosing a strategic location are key factors in developing marketing strategies that enhance consumer purchasing decisions in the local retail sector.
Dampak Lingkungan Bisnis terhadap Keberlangsungan Usaha Dimsum di Kota Medan
This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.
Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth at the local level and enhancing community welfare. This study aims to examine the potential of small businesses in strengthening the local economy through a case study of the Minang Restaurant MSME located on Jl. Prof. H. M. Yamin in Medan City. The research employs a qualitative descriptive method with a case study approach, involving field observations, in-depth interviews, and document analysis to obtain comprehensive data. The findings indicate that the presence of this MSME makes a significant contribution to job creation, stimulates local economic circulation, fosters entrepreneurial creativity, and expands community access to traditional culinary products. Moreover, the business demonstrates resilience in facing market competition by emphasizing high-quality products and excellent customer service. The study also highlights that the MSME’s ability to adapt to changing consumer preferences and utilize local resources strengthens its sustainability and competitiveness.Overall, small businesses, particularly culinary MSMEs, have substantial potential to enhance the local economy by empowering the workforce, increasing household incomes, promoting entrepreneurship, and preserving cultural heritage. The findings suggest that supporting and developing MSMEs can serve as an effective strategy for fostering inclusive economic growth and enhancing social and cultural vitality within local communities.
Pengaruh Kinerja Pelayanan Pegawai Bagian Administrasi Umum terhadap Tingkat Kepuasan Sivitas Akademika di Politeknik Harapan Bersama Kota Tegal
This research aims to find out the effects of the service performance of the general administration staff on the level satisfaction of the academic community at the harapan bersama polythechnic tegal. The sample was selected by means of the slovin formula technique and it consisted of 98 consumers. The techniques used in data collection were observation, interview, literature, and questionnaire. The data analysis techniques were quantitative with the statistic analysis descriptive quantitative, data quality test (validity test and reliability test), classic assumption test (normality’s test, multicolonierity test, heteroskedasticity test, and autocorrelation test), multiple linear regression, hypotesis’s test (t’s test and F’s test) and coefficient of determination. The results of the research show that : (1) there is a positive and significant partially between effect of the service performance in cleanliness on the satisfaction of the academic community at the Harapan Bersama Polythechnic Tegal, indicated by a regression coefficient of 0,286, a tobserved value of 4,472, and a significance value of 0,000; (2) there is a positive and significant partially between effect of the service performance in infrastructure on the satisfaction of the academic community at the Harapan Bersama Polythechnic Tegal.
Pengaruh Motivasi dan Kedisiplinan Kerja terhadap Kinerja Karyawan pada BKKBN Unit Kerja Pusat Penelitian dan Pengembangan Keluarga Berencana dan Keluarga Sejahtera (PUSNA)
This study aims to determine: (1) the influence of motivation on employee performance, (2) the influence of work discipline on employee performance, (3) the influence of motivation and work discipline on employee performance at the National Population and Family Planning Agency (BKKBN) Family Planning and Family Welfare Research and Development Center (PUSNA) Work Unit. This study was conducted at the National Population and Family Planning Agency (BKKBN) Family Planning and Family Welfare Research and Development Center (Pusna) in the field of population control and family planning with motivation and work discipline as independent variables and employee performance as the dependent variable. This study used a sample of 44 people determined by the Slovin sample. Data collection techniques through observation and questionnaires. Instrument testing uses validity and reliability tests, while data analysis techniques used are classical assumption tests and multiple linear regression using SPSS 25. The results of the study indicate that motivation and work discipline variables simultaneously have a positive and significant effect on employee performance. While partial testing shows that motivation and work discipline have a significant effect on employee performance. Furthermore, motivation is the dominant factor that influences employee performance.
Trasformasi Digital dan Kebutuhan Reskilling BUMN: Analisis Program Reskilling dan Upskilling dalam Menghadapi Disrupsi Digital
Digital transformation has become a necessity for State-Owned Enterprises (BUMN), particularly BRI, to face disruptions in the technological era. This study evaluates the reskilling and upskilling programs at BRI Medan in addressing the need for digital competencies, productivity improvement, and digital banking services. A mixed-method approach was used through in-depth interviews and questionnaires with program participants and HR management at BRI Medan, supported by digital policy documents and performance reports. The analysis focused on digital competencies, participant satisfaction, team performance impact, and regional implementation scale. Initial results indicate that the program emphasizes digital literacy, cybersecurity, the use of digital platforms, basic data analytics, and digital customer service. There was an improvement in skills and adaptability despite challenges such as limited training resources, varying employee profiles, and the need for job-specific customization. Positive impacts on operational efficiency and digital customer satisfaction were identified, with the acceleration of data-driven initiatives. The discussion highlights sustainable design, routine monitoring and evaluation, and the integration of the program into career paths. Policy implications: expansion of the program at Medan branches with a clear budget and strengthening the digital learning ecosystem. This study provides a practical overview of how BUMN, particularly BRI Medan, manages digital transformation through regional competency development.
Manajemen Kepemimpinan Timotius: Nilai, Tantangan, dan Relevansinya bagi Pembentukan Karakter Mahasiswa Kristen
This article aims to explore the leadership management of Timothy, a young leader in the Bible, by examining his values, principles, challenges, and the relevance of his leadership for contemporary Christian students. The study employs a qualitative literature review method by analyzing the books of 1 and 2 Timothy, supported by relevant management and theological literature. The findings reveal that Timothy’s leadership is characterized by faithfulness, exemplary living, humility, courage, spiritual discipline, and a strong commitment to maintaining the purity of Christ’s teachings. In facing challenges such as false doctrines, social pressures, and limited congregational support, Timothy demonstrated managerial skills grounded in faith and obedience to the guidance of the Apostle Paul. The study highlights that Timothy’s leadership principles remain highly relevant for Christian students today in developing integrity, resilience, and service-oriented leadership. Furthermore, his example provides valuable insights into integrating spiritual management within academic and organizational contexts. This article contributes to a deeper theological understanding of leadership management that unites faith-based values, moral responsibility, and practical competence to respond wisely and ethically to the challenges of modern life.
Manajemen Media Digital Berbasis Artificial Intelligence dan Minat Belajar Mahasiswa
The purpose of this study is to research how students' interest in learning about the digital age is influenced by digital media based on artificial intelligence (AI) at the Yogyakarta Administrative Management Academy (AMAYO) in Yogyakarta. Quantitative approaches are used in this research methodology. Purposive sampling strategies were utilized to get data from 75 pupils. The study tool was a questionnaire, and the data was evaluated using the validity test, reliability test, linear regression, T-test, F-test, and coefficient of determination (R²) in SPSS 26. This study suggests that digital media based on artificial intelligence (AI) has a favorable effect on students' interest in learning, with a regression coefficient of 0.920. Because the t-test yields a calculated t value of 57.031, which is greater than the t-table value of 1.666, H₀ is rejected and Ha is accepted. This suggests that students' interest in studying in the digital age at AMAYO Yogyakarta is significantly impacted by the use of digital media based on artificial intelligence (AI). The computed F value of 3252.522, which is higher than the F table of 3.97, indicates that the F-test also reveals results that need serious consideration. Additionally, the 97.8% coefficient of determination (R2) suggests that digital media based on artificial intelligence (AI) can affect students' motivation in learning, whereas 2.2% is influenced by other elements that are not within the purview of this study. According to the study's findings, AMAYO Yogyakarta students can boost their interest in learning in the digital age by utilizing digital media powered by artificial intelligence (AI).
Pengaruh Budaya Kerja dan Motivasi Kerja terhadap Kinerja Pegawai Badan Perencanaan Pembangunan Daerah Provinsi Jambi
This study aims to determine the positive influence of work culture and work motivation on employee performance at the Regional Development Planning Agency (BAPPEDA) in Jambi Province. This study is an associative study that examines the relationship between two variables. The subjects were 86 employees at the BAPPEDA office. Data collection was conducted using a questionnaire. Data were analyzed using a Likert scale and statistically processed using statistical tests and SPSS version 26 for Windows. Based on the research results, it can be obtained that the work culture variables (X1) and work motivation (X2) have a positive and significant effect on employee performance (Y) of the Jambi Province Regional Development Planning Agency, with the results of the t test obtained for the work culture variable obtained a calculated t value> t table (2.668> 1.988) with a significant level of 0.009 <0.05 and for the work motivation variable obtained a calculated t value> t table (2.192> 1.988) with a significant level of 0.031 <0.05 it can be concluded that the factors (work culture and work motivation) partially influence employee performance at the Jambi Province Regional Development Planning Agency, and the F test obtained a calculated F value> F table (17.938> 3.103) it can be concluded that the work culture variable (X1) and the work motivation variable (X2) simultaneously have a positive and significant effect on employee performance.
Analysis of the Application of Information Technology in Improving the Efficiency of Supply Chain Management at JS Florist Store in Samarinda City
This study aims to analyze the application of information technology in improving the efficiency of supply chain management at JS Store Florist in Samarinda City. This study is motivated by the rapid development of information technology and its role in supporting supply chain management, especially for small-scale businesses. This study uses a qualitative descriptive method with data collection techniques through interviews, observation, document study, and literature study. Data analysis was conducted using the SWOT analysis method. The results showed that the use of information technology can improve supply chain management efficiency, as seen from the savings in operating costs of IDR 1,300,000 per month, or equivalent to 17.21%. This proves that the application of information technology at JS Store Florist is capable of improving the efficiency of supply chain management. The use of marketplaces, digital recording, and online ordering strategies has been proven to accelerate production and distribution, as well as providing recommendations for the development of a more integrated digital ordering system to strengthen competitiveness and business sustainability in the face of increasingly fierce competition in the florist business.
Pengaruh Kompensasi, Lingkungan Kerja dan Stres Kerja terhadap Produktivitas Kerja
Hospitals are a crucial sector in a country due to their functions encompassing various aspects of healthcare provision. Factors supporting smooth operations and quality healthcare services in hospitals include human resources, facilities and infrastructure, health information systems, financial management, good customer service, security, occupational health, and other supporting factors. This study aims to determine the effect of compensation, work environment, and work stress on employee work productivity at Bhayangkara Level II Hospital in Kediri City. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study amounted to 40 respondents who were employees of Bhayangkara Level II Hospital in Kediri City. The results of the analysis show that partially compensation, work environment, and work stress have a positive and significant effect on employee work productivity. Compensation has a calculated t value of 2.500 with a significance of 0.015, work environment is 6.170 with a significance of <0.001, and work stress is 5.305 with a significance of <0.001. Simultaneously, these three variables also have a significant effect on work productivity with a calculated F value of 35.438 and a significance of <0.001. Based on these findings, it is recommended that the hospital management continue to evaluate the compensation system, create a conducive work environment, and manage employee work stress through training and counseling facilities. Further research is expected to add other variables such as internal communication, job satisfaction, and career development to obtain more comprehensive results.
Pengaruh Beban Kerja dan Kompensasi terhadap Kinerja Karyawan pada PT Gifera Odo Technology Jakarta Barat
The rapid development of information technology and increasing global competition require companies to continuously improve human resource performance. One effort that can be done is by paying attention to the workload received by employees and the compensation system provided. The background of this study is based on the declining trend of employee performance in the last three years, which indicates that performance is not yet fully optimal. This study uses a descriptive quantitative approach. Data were obtained by distributing questionnaires to 50 respondents working in various divisions. The data analysis technique used multiple linear regression with the help of SPSS version 25. The results of the study indicate that workload and compensation simultaneously have a significant effect on employee performance, with a coefficient of determination (R²) of 59.5%. The results show that: 1). Workload has a negative and significant effect on Employee Performance, 2). Compensation has a positive and significant effect on Employee Performance. These findings indicate that employee performance can be improved through a balanced distribution of workload and the provision of appropriate and fair compensation. The implications of this study provide a basis for companies in developing more effective human resource management strategies oriented towards improving performance.
Analisis Peluang, Ancaman, dan Strategi Penjualan Melalui Aplikasi Tiktok Shop dan Tokopedia di Wilayah Tangerang
This study aims to analyze oppurtunities, threats, and sales strategies through the Tiktok Shop and Tokopedua applications in the Tangerang area. Tiktok Shop and Tokopedia are two major E-Commerce platforms in Indonesia. Tiktok Shop utilizies short video trends and live streaming features to attract young consumers, while Tokopedia offers a strong E-Commerce infrastructure to support online transactions. E-Commerce is a process whereby buyers and sellers exchange information, money, and goods using electronic media. Data collection techniques were carried out through surveys targeting the community in the Tangerang area by distributing questionnaires and using documentation and literature studies that compiled secondary data from official documents published by the Ministry of Cooperatives and Small and Medium Enterprises, APJII, Data Reportal, and the Tangerang City Communication and Information Agency. The result of this study show that the collaboration between Tiktok Shop and Tokopedia opens up enormous growth opportunities, especially for businesses in the Tangerang area. Tangerang is a region with rapid growth in internet users. The younger generation, who actively use tiktok for both entertainment and shopping, is a highly potential consumer segment. Through this collaboration, businesses can reach markets that were previously difficult to penetrate through traditional marketing methods.
The Great Filter: Mengapa Sebagian Startup Bertahan dan Lainnya Mati di Lingkungan Disrupsi (LD)?
This study examines the concept of the Great Filter as a metaphor to explain why only a few Islamic missionary organizations and startups are able to survive amidst digital disruption, while many others fail. Disruption, characterized by rapid changes in technology, regulations, and societal behavior, creates significant pressure that demands high levels of adaptability and innovation. This study uses a qualitative method based on a literature review by analyzing various literature related to entrepreneurship, digital missionary work, and dynamic capabilities. The results show that the success of Islamic missionary organizations in facing disruption is determined by a combination of visionary leadership, continuous innovation, mastery of digital technology, and the organization's ability to learn and adapt. Conversely, failure is often caused by limited funding, minimal innovation, and weak digital strategies. Thus, the Great Filter can be understood as a natural selection process that only resilient, adaptive organizations can overcome, and is able to combine spiritual values with entrepreneurial innovation.
Analisis Pengaruh Makroekonomi Terhadap Capital Adequency Ratio (CAR) pada Bank Konvensional yang Terdaftar di BEI pada Periode 2020-2024
Banking stability plays a crucial role in maintaining financial system resilience and supporting national economic growth. Fluctuations in macroeconomic factors often impact banks' financial health, particularly their capital. This study aims to explore how macroeconomic factors such as inflation, central bank benchmark interest rates, and gross domestic product (GDP) impact capital adequacy ratio (CAR) in conventional banks listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. This study employed a quantitative approach with an associative design, utilizing secondary data. The sample size for this study was 43 conventional banks. Data analysis was performed using multiple linear regression using SPSS. The findings indicate that inflation and benchmark interest rates do not significantly impact financial health, while GDP indicators show a modest positive trend. These findings confirm that macroeconomic conditions are not yet a dominant factor in determining bank capital adequacy. Therefore, it is suspected that internal factors such as risk management, profitability, and operational efficiency play a greater role in maintaining bank capital stability.
Pengaruh Content Marketing dan Electronic Word Of Mouth (E-WOM) pada Media Sosial Tiktok Terhadap Keputusan Pembelian Produk Wardah
The development of digital technology has changed consumer interaction and behavior patterns, including in purchasing decisions. Social media, especially TikTok, has become a strategic platform in marketing due to its interactive and visual content-based nature. Wardah, as a local cosmetics brand, utilizes TikTok through content marketing and Electronic Word of Mouth (E-WOM) strategies to strengthen brand awareness and encourage purchasing interest. This study aims to analyze the influence of content marketing and E-WOM on TikTok social media on the decision to purchase Wardah products. The research method used is quantitative with an associative approach. The research sample consisted of 97 respondents determined through purposive sampling. Data analysis was conducted using validity and reliability tests, descriptive analysis, classical assumption tests, hypothesis testing, multiple linear regression analysis, and the coefficient of determination R2. The results showed that content marketing had a positive and significant effect on purchasing decisions (t-count = 2.188; sig. 0.031). E-WOM also has a positive and significant effect (t-count = 15.020; sig. 0.001), with a more dominant effect than content marketing. Simultaneously, both social media have a significant effect on purchasing decisions (F-count = 119.690; sig. 0.001). The coefficient of determination (R²) of 0.718 indicates that 71.8% of the variation in purchasing decisions can be explained by both social factors, while 28.2% is influenced by other social factors outside the scope of this study. These findings confirm the importance of digital marketing strategies based on creative content and consumer reviews in increasing purchasing decisions for Wardah products on TikTok.
Peran Manager Sumber Daya Manusia (SDM) dalam Keputusan Strategis untuk Program Pelatihan dan Pengembangan
This study aims to examine the role of human resource managers in strategic decision-making regarding employee training and development programs. The research method used is a literature study that analyzes various relevant theories and previous research findings. The results indicate that the role of HR managers has shifted from administrative functions to strategic business partners who are responsible not only for implementing training programs but also for long-term planning based on competency needs analysis. Factors such as leadership support, organizational culture, resource availability, and technological advancement significantly influence the quality of strategic HR decisions. Well-aligned and data-driven decisions enhance training effectiveness, employee motivation, and organizational productivity. This study highlights the importance of analytical capability, adaptive leadership, and digital technology utilization for HR managers to develop relevant and competitive training policies. The findings are expected to serve as a reference for organizations in formulating more targeted human resource development strategies that positively impact overall organizational performance.