Jurnal Manajemen Kewirausahaan dan Teknologi
type: channel
description: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) dengan e-ISSN : 3047-8979, p-ISSN : 3047-3020 diterbitkan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember). Jurnal Manajemen Kewirausahaan dan Teknologi published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, in collaboration with universities and supported by the Asosiasi Pengelola Jurnal Indonesia. Indexed by : Journal Sponsors and Partners :
publisher: Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
language: en-US
publication name: Jurnal Manajemen Kewirausahaan dan Teknologi
issn: 3047-3020
items: Pengaruh Kualitas Produk, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Lipstik VIVA Yang di Mediasi Oleh Brand Image
items: Pengaruh Work Life Balance dan Beban Kerja terhadap Turnover Intention melalui Stres Kerja Karyawan
items: Pengaruh Harga, Promosi, Kualitas Produk Terhadap Minat Beli Ulang Produk Kopi Kenangan pada Mahasiswa Fisip Unmul
items: Pengaruh Komunikasi dan K3 (Keselamatan dan Kesehatan Kerja) Terhadap Kinerja Karyawan PT Sinergi Aitikom Jakarta Selatan
items: Pengaruh Iklan, Kepercayaan, dan Diskon terhadap Keputusan Pembelian pada Pengguna Aplikasi Shopee
items: Analisis Beban Kerja dalam Meningkatkan Kinerja Karyawan pada PT XYZ Indonesia di Kota Tangerang
items: Dampak Lingkungan Kerja Fisik dan Kompensasi terhadap Kepuasan Kerja Karyawan pada PT XYZ Curug Kabupaten Tangerang
items: Pengaruh Budaya Organisasi dan Kepemimpinan Kepala Sekolah Terhadap Kinerja Guru Melalui Motivasi Kerja Sebagai Variabel Mediasi di SMA N 2
items: Pengaruh Kual Pengaruh Kualitas Produk, Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan Pembelian
items: Pengaruh Current Ratio, Debt to Asset Ratio, dan Ukuran Perusahaan terhadap Kinerja Keuangan pada Perusahaan Makanan dan Minuman Periode 2020-2024
items: Pengaruh K3 (Keselamatan dan Kesehatan Kerja), Beban Kerja dan Kompensasi Terhadap Produktivitas Karyawan
items: Pengaruh Teamwork, Loyalitas Pegawai terhadap Komitmen Organisasi dengan Motivasi sebagai Variabel Intervening
items: Pengaruh Loyalitas dan Citra Merek terhadap Keputusan Pembelian Produk Unilever Pasca Boikot di Jakarta Selatan
items: Pengaruh Implementasi Sistem Total Quality Management dan Motivasi Kerja terhadap Kinerja Karyawan Pada Kantor Pusat Perusahaan Umum (Perum) BULOG
items: Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Miftah Putra Mandiri Grup
items: Pengaruh Work Life Balance dan Gaya Kepemimpinan terhadap Kinerja Karyawan di Direktorat Jenderal Badan Peradilan Militer dan Peradilan Tata Usaha Negara Mahkamah Agung RI
items: Pengendalian Kualitas Produk Menggunakan Metode Six Sigma dengan Pendekatan DMAIC pada UD. Palapa
items: Pengaruh Resiliensi, Dukungan Sosial, dan Kesejahteraan Psikologis terhadap Kinerja Karyawan pada CV Duta Jaya Tehnic
items: Pengaruh Urgensi dan Kenyamanan Belanja Online Menjelang Lebaran Terhadap Keputusan Pembelian Produk Fashion pada Konsumen Tiktok Shop
items: Pengaruh Kualitas Produk, Harga, dan Ekuitas Merek terhadap Keputusan Pembelian Laptop Asus pada Mahasiswa FISIP Universitas Mulawarman
items: Pengaruh Kompensasi, Keterlibatan Kerja, dan Hubungan Antar Karyawan pada Perumda Pasar Joyoboyo Kota Kediri
items: Pengaruh Financial Literacy, Risk Tolerance, Financial Attitude, dan Investment Experience terhadap Keputusan Investasi
items: Pengaruh Current Ratio dan Return on Asset terhadap Return Saham
items: Pengaruh Mental Workload, Stress Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Nutrisius Sari Persada
items: Proses Penanganan Administrasi Delivery Order Peti Kemas pada Badan Usaha Pelabuhan Batam
items: Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat

Pengaruh Kualitas Produk, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Lipstik VIVA Yang di Mediasi Oleh Brand Image
type: item
description: This study aims to analyze the influence of product quality, price, and product innovation on purchasing decisions for Viva lipstick, with brand image as a mediating variable, among female university students in Semarang. The research employed a quantitative approach with a survey method, using purposive sampling of 100 female students who use Viva lipstick. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the variables. The results reveal that product quality has a positive and significant effect on both purchasing decisions and brand image. This indicates that consumers’ perceptions of Viva lipstick’s quality—such as color durability, texture smoothness, and comfort in use—play an important role in shaping a positive brand image and encouraging purchasing decisions. In contrast, price and product innovation were found to have no significant effect on either purchasing decisions or brand image, suggesting that the current pricing strategy and product innovation efforts have not yet become the main attraction for consumers. Brand image was found to have a positive and significant effect on purchasing decisions and to mediate the influence of product quality on purchasing decisions. This mediation is partial, meaning that product quality influences purchasing decisions not only directly but also indirectly through the enhancement of brand image. The practical implications of this study emphasize the importance for Viva Cosmetics to continuously improve product quality, including formulation and packaging, while strengthening brand communication strategies to ensure consistent positive consumer perceptions. Furthermore, the company should reassess its pricing and product innovation strategies to remain competitive in the dynamic cosmetics market. By focusing on product quality and brand image, Viva is expected to increase consumer appeal and loyalty, par…
creator: Adinda Meilanny Putri
creator: Rauly Sijabat
creator: Henry Casandra Gultom
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-11
publication date: 2025-08-11
volume: 2
number: 3
starting page: 01
ending page: 10
doi: 10.61132/jumaket.v2i3.719

Pengaruh Work Life Balance dan Beban Kerja terhadap Turnover Intention melalui Stres Kerja Karyawan
type: item
description: This study aims to analyze the influence of work-life balance and workload on turnover intention, with work stress as a mediating variable in employees of PT Semarang Garment. The phenomenon of high turnover in the garment industry is the background of this study, which is triggered by large production targets, high work pressure, and imbalance between work and personal life. These conditions have the potential to reduce employee welfare and increase the desire to leave the company. This study uses a quantitative method with Structural Equation Modeling (SEM) analysis techniques using AMOS version 24. The research sample of 360 respondents was selected through a simple random sampling technique, and data was collected using a structured online questionnaire. The results of the analysis show that: (1) Work-life balance does not have a significant effect on turnover intention, but has a significant negative effect on work stress, which means the better the work-life balance, the lower the level of work stress; (2) Workload has a significant positive effect on work stress, but does not have a significant effect on turnover intention; (3) Work stress has a significant positive effect on turnover intention, which indicates that the higher the work stress, the greater the employee's desire to leave. Furthermore, it was found that job stress mediates the relationship between work-life balance and turnover intention, so improving work-life balance can indirectly reduce turnover intention through reduced job stress. Theoretically, this study adds to the human resource management literature on factors influencing turnover intention. Practically, the results recommend that company management create a healthy work environment, manage workloads proportionally, and design policies that support work-life balance to reduce turnover intention.
creator: Santika Delviani Ramadhani
creator: Rauly Sijabat
creator: Shofif Sobaruddin Akbar
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-12
publication date: 2025-08-12
volume: 2
number: 3
starting page: 11
ending page: 19
doi: 10.61132/jumaket.v2i3.724

Pengaruh Harga, Promosi, Kualitas Produk Terhadap Minat Beli Ulang Produk Kopi Kenangan pada Mahasiswa Fisip Unmul
type: item
description: This study aims to examine the influence of price, promotion, and product quality on the repurchase intention of Kopi Kenangan products among students of the Faculty of Social and Political Sciences, Mulawarman University. The research focuses on how effective marketing strategies can foster customer loyalty toward local coffee brands. The theoretical framework is based on the marketing mix, consumer decision-making processes, and indicators of customer loyalty. The study employs a quantitative research method, with data collected through questionnaires distributed to 100 respondents. The respondents were selected using purposive sampling, based on specific criteria determined by the researcher to ensure they could provide relevant information aligned with the research objectives. Data analysis was conducted using multiple linear regression with SPSS version 26. The findings indicate that price, promotion, and product quality each have a positive and significant effect on repurchase intention. Among these factors, product quality exerts the strongest influence, followed by promotion, and finally, price. These results suggest that enhancing product quality, implementing effective promotional strategies, and maintaining reasonable pricing can significantly increase customers’ likelihood of making repeat purchases. Based on the results, this study recommends that Kopi Kenangan continue to prioritize maintaining high and consistent product quality, as it plays a crucial role in shaping repurchase intentions. Additionally, promotional efforts should be continuously optimized to attract and retain customers in an increasingly competitive coffee market. Pricing strategies should also be monitored to remain competitive while ensuring profitability. Overall, the study concludes that product quality, supported by strategic promotions and competitive pricing, is essential for building and sustaining customer loyalty. By focusing on these factors, Kopi Kenangan can strengthen i…
creator: M. Said
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-14
publication date: 2025-08-14
volume: 2
number: 3
starting page: 20
ending page: 35
doi: 10.61132/jumaket.v2i3.727

Pengaruh Komunikasi dan K3 (Keselamatan dan Kesehatan Kerja) Terhadap Kinerja Karyawan PT Sinergi Aitikom Jakarta Selatan
type: item
description: This study aims to investigate the extent to which communication and occupational health and safety (OHS) influence employee performance at PT Sinergi Aitikom, South Jakarta, both partially and simultaneously. The research problem is based on the importance of effective communication and the implementation of OHS in creating a safe, productive work environment, and supporting the achievement of optimal performance. The research approach uses a quantitative method with an associative design, which allows for analysis of relationships between variables. The independent variables include communication (X1) and occupational health and safety (OHS) (X2), while the dependent variable is employee performance (Y). The study population is all 81 employees of PT Sinergi Aitikom, and because the number is relatively small, a saturated sampling technique is used so that the entire population becomes the research sample. Data analysis was conducted through validity and reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination (R²), and hypothesis testing using t-tests and F-tests. The results showed that the OHS variable significantly influences employee performance, as indicated by a calculated t-value of 10.698, which is greater than the t-table (1.990), with a significance value of 0.000 (<0.05). Furthermore, the F-test results reinforced this finding, with a calculated F-value of 304.857, which is greater than the F-table (3.11), and a significance value of 0.000 (<0.05). This proves that communication and OHS simultaneously have a strong influence on employee performance. The coefficient of determination (R²) of 0.887 indicates that 88.7% of the variation in employee performance can be explained by communication and OHS, while the remaining 11.3% is influenced by other factors outside this study. Thus, effective communication and sound OHS implementation have proven to be key factors in improving employee per…
creator: Azah Mareli Palestina
creator: Pusporini Palupi Jamaludin
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-21
publication date: 2025-08-21
volume: 2
number: 3
starting page: 36
ending page: 44
doi: 10.61132/jumaket.v2i3.754

Pengaruh Iklan, Kepercayaan, dan Diskon terhadap Keputusan Pembelian pada Pengguna Aplikasi Shopee
type: item
description: This study aims to analyze the influence of advertising, trust, and discounts on purchasing decisions among Shopee app users, focusing on students from the Faculty of Economics and Business, Slamet Riyadi University, Surakarta as respondents. The background of this study departs from the increasing competition in e-commerce in Indonesia, which requires each platform to develop appropriate marketing strategies to attract consumers' attention and build their loyalty. The research method used was a quantitative survey involving 100 respondents selected through a convenience sampling technique, allowing researchers to quickly obtain data from relevant target groups. The collected data were then analyzed using multiple linear regression methods to test the proposed hypotheses. The results showed that consumer trust in the Shopee app has a significant influence on purchasing decisions, meaning that the higher the level of trust, the more likely consumers are to make purchases through the app. In addition, the discount factor was also proven to have a significant influence on purchasing decisions, indicating that price cuts are still an effective strategy in influencing consumer behavior, especially students. Conversely, the advertising variable did not show a significant influence on purchasing decisions, which could mean that the intensity or quality of advertising is not strong enough to drive purchasing decisions in this respondent segment. The findings of this study provide practical contributions for Shopee in designing more targeted marketing strategies, emphasizing the importance of building and maintaining consumer trust, as well as utilizing proven effective promotional strategies such as discounts. Therefore, this study not only enriches the literature on consumer behavior in the e-commerce context but also offers useful recommendations for digital business practitioners in increasing competitiveness.
creator: Muhammad Adnan Muizzamith
creator: Sumaryanto Sumaryanto
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-22
publication date: 2025-08-22
volume: 2
number: 3
starting page: 45
ending page: 60
doi: 10.61132/jumaket.v2i3.764

Analisis Beban Kerja dalam Meningkatkan Kinerja Karyawan pada PT XYZ Indonesia di Kota Tangerang
type: item
description: This study aims to analyze workload in improving employee performance at PT XYZ Indonesia in Tangerang City. Two core informants and five key informants met the sample criteria. The method used was a qualitative descriptive phenomenological approach with data collection techniques through observation, in-depth interviews, documentation of company management, NVivo, triangulation, and SWOT analysis. The results of this study indicate that PT XYZ Indonesia's workload is managed flexibly through setting targets based on Key Performance Indicators (KPIs) tailored to the capabilities of each employee. The work environment, both physical and non-physical, significantly influences work effectiveness and comfort. Some employees experience fatigue, especially when the workload increases, but the company provides compensation such as workload adjustments and work from home. The main obstacles in achieving targets are mostly caused by external factors such as client demands, the amount of work piling up, and limited work equipment. All employees follow clear Standard Operating Procedures (SOPs), and evaluations are conducted periodically to ensure the quality and quantity of performance are maintained. This research is expected to serve as a reference for companies in managing workloads and increasing employee productivity in the digital age.
creator: Salvia Mahmuda Ghaly
creator: Rini Septiowati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-23
publication date: 2025-08-23
volume: 2
number: 3
starting page: 61
ending page: 69
doi: 10.61132/jumaket.v2i3.765

Dampak Lingkungan Kerja Fisik dan Kompensasi terhadap Kepuasan Kerja Karyawan pada PT XYZ Curug Kabupaten Tangerang
type: item
description: This research ains to fimd out how much physical work environment and compensation affect employee job satisfaction at PT Putra Jaya Curug, both individually and together. The method used is quantitative, with all 62 employee as the research sample. Data was proccesed usimg SPSS 25 with simple linear regression, multiple limear regression, correlation tests, coefficient of determination, t-tests, and f-tests. The results show that the physical work environment has a significant effect on job satisfaction (t-value 3,038 > t-table 2.000; sig. 0.000 < 0.05). Compensation also has a significant effect (t-value 9,271 > t-table 2.000; sig. 0.000 < 0.05). Together, both factors significantly affect employee job satisfaction (F-value 128.675 > F-table 3.150; sig. 0.000 < 0.05). The R Square value of 0.813 means that the physical work environment and compensation contribute 81.3% to job satisfaction, while the renaining 18.7% is imfluenced by other factors mot studied
creator: Dicky Ikhsan Rizaldi
creator: Imbron Imbron
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-23
publication date: 2025-08-23
volume: 2
number: 3
starting page: 70
ending page: 78
doi: 10.61132/jumaket.v2i3.766

Pengaruh Budaya Organisasi dan Kepemimpinan Kepala Sekolah Terhadap Kinerja Guru Melalui Motivasi Kerja Sebagai Variabel Mediasi di SMA N 2
type: item
description: This study investigates the influence of organizational culture and school leadership on teacher performance through work motivation as an intervening variable at SMA N 2 Pasaman Barat. The research employed a quantitative approach, with the entire population consisting of 46 teachers serving as respondents. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, including assessments of both the outer and inner models, as well as hypothesis testing. Data processing was conducted with the SmartPLS 3 software package to ensure accuracy and reliability in statistical analysis. The findings reveal that organizational culture has a significant positive effect on work motivation, indicating that a supportive and constructive organizational environment fosters higher levels of teacher motivation. Similarly, school leadership demonstrates a substantial impact on work motivation, emphasizing the importance of principals in inspiring and guiding teachers to remain engaged in their professional roles. Furthermore, the analysis shows that organizational culture significantly affects teacher performance, suggesting that strong cultural values and shared norms within the school enhance overall effectiveness in teaching. In contrast, the results indicate that school leadership does not have a direct significant effect on teacher performance, highlighting that leadership influence may be indirect, primarily channeled through motivational factors. Additionally, work motivation itself is found not to exert a substantial effect on teacher performance, suggesting that motivation alone may be insufficient without being supported by other organizational and contextual factors. When tested as an intervening variable, work motivation does not significantly mediate the relationship between organizational culture and teacher performance, nor between school leadership and teacher performance. Overall, the study contributes to the understanding…
creator: Widyanti Putri
creator: M. Afuan
creator: Desi Purnama Sari
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-25
publication date: 2025-08-25
volume: 2
number: 3
starting page: 79
ending page: 92
doi: 10.61132/jumaket.v2i3.768

Pengaruh Kual Pengaruh Kualitas Produk, Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan Pembelian
type: item
description: This study examines the influence of product quality, service quality, and word of mouth on purchase decisions at DNA Spot Café Surakarta, based on 100 randomly selected respondents. Multiple linear regression analysis shows that service quality and word of mouth have a positive and significant effect, while product quality is not significant. The coefficient of determination of 61.3% indicates that the independent variables explain most of the variation in purchase decisions, contributing to marketing management research in the café industry. The results highlight the crucial role of service quality in shaping customer perceptions and driving decision-making in the café industry. High-quality service fosters positive customer experiences, which, in turn, encourage repeat visits and enhance loyalty. Additionally, the significant influence of word of mouth underscores the importance of social interactions and customer recommendations in the decision-making process, especially in a service-based business like a café, where personal experiences are often shared and valued among peer groups. Conversely, the insignificance of product quality suggests that while product standards are important, they may not be the primary driver of purchase decisions at DNA Spot Café. This indicates that customers may prioritize the overall experience, atmosphere, and peer recommendations over product differentiation when choosing where to dine or spend leisure time. These findings contribute to the body of marketing management research, particularly in the context of the café industry, by emphasizing the strategic importance of service excellence and customer engagement strategies to enhance brand reputation and influence consumer behavior. Future research could explore additional factors such as pricing, promotional strategies, and customer loyalty programs to provide a more comprehensive understanding of purchase decision dynamics.
creator: Vera Dewinta Wulandari
creator: Marjam Desma Rahadhini
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
volume: 2
number: 3
starting page: 93
ending page: 106
doi: 10.61132/jumaket.v2i3.778

Pengaruh Current Ratio, Debt to Asset Ratio, dan Ukuran Perusahaan terhadap Kinerja Keuangan pada Perusahaan Makanan dan Minuman Periode 2020-2024
type: item
description: This study aims to analyze the influence of company characteristics, including Current Ratio, Debt to Asset Ratio, and Company Size, on Financial Performance. The population studied consists of companies in the F& B sector listed on the IDX during the period 2020-2024. The sample in this study was selected using the purposive sampling method. Out of the 24 companies listed in the sector, 3 companies were eliminated because they did not meet the established criteria, resulting in a final sample size of 21 companies. To test the influence of independent variables on the dependent variable, the multiple linear regression analysis technique was applied. The research results show that Company Size has a positive and significant effect on financial performance, while the Debt to Asset Ratio has a negative and significant effect on financial performance. On the other hand, the Current Ratio does not show a significant effect on financial performance. However, the Current Ratio does not appear to significantly affect financial performance. While it is a measure of liquidity, the results of this study suggest that liquidity alone does not guarantee profitability or financial success. It is possible that other factors, such as market conditions or management practices, may play a more dominant role in influencing financial performance. Overall, this research emphasizes the need for companies in the F&B sector to carefully manage their debt levels and consider the benefits of growing their company size to improve financial performance. Future studies could explore the role of other factors, such as operational efficiency and market conditions, to gain a more comprehensive understanding of what drives financial success in the industry.
creator: Steven Wijaya
creator: Muhammad Jusman Syah
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-30
publication date: 2025-08-30
volume: 2
number: 3
starting page: 107
ending page: 120
doi: 10.61132/jumaket.v2i3.789

Pengaruh K3 (Keselamatan dan Kesehatan Kerja), Beban Kerja dan Kompensasi Terhadap Produktivitas Karyawan
type: item
description: This study aims to examine the influence of Occupational Health and Safety (OHS), workload, and compensation on employee productivity at PT Cahaya Karya Bersama. The background of this research lies in the importance of human resource management in enhancing company performance amid intense business competition. Despite the company’s efforts in providing safety facilities and implementing OHS systems, issues still arise such as low employee awareness of safety procedures, unequal workload distribution, and dissatisfaction with compensation systems, particularly in relation to BPJS Health services. This study employs a quantitative approach by distributing questionnaires to 40 respondents via Google Form, with data analyzed using SPSS 25. The results indicate that partially, OHS, workload, and compensation variables have a significant effect on employee productivity. Furthermore, these three variables also jointly contribute significantly to productivity enhancement. Therefore, the company must further optimize OHS implementation, ensure workload alignment with employee capacity, and improve its compensation system to create a productive and sustainable work environment.
creator: Voni Apriliasari
creator: Rini Armin
creator: Kasnowo Kasnowo
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-30
publication date: 2025-08-30
volume: 2
number: 3
starting page: 121
ending page: 133
doi: 10.61132/jumaket.v2i3.788

Pengaruh Teamwork, Loyalitas Pegawai terhadap Komitmen Organisasi dengan Motivasi sebagai Variabel Intervening
type: item
description: This study is motivated by the importance of organizational commitment in supporting the success of educational institutions, particularly at MTs Unggulan Darul Hikam Mojokerto. Organizational commitment is essential for achieving the long-term goals of an institution, and it is influenced by various factors, including teamwork and employee loyalty. Work motivation plays a critical role as a mediating variable that connects these factors. The purpose of this research is to analyze the influence of teamwork and employee loyalty on organizational commitment, with motivation as an intervening variable. To achieve this, a quantitative approach was employed with a census method, involving 52 employees as respondents. Data were collected using questionnaires, which were tested for validity and reliability. The analysis utilized multiple linear regression, path analysis, and the Sobel test to determine the relationships between the variables. The results revealed that both teamwork and employee loyalty significantly impact organizational commitment, both directly and indirectly through motivation. This suggests that enhancing teamwork and employee loyalty can lead to higher motivation, which, in turn, strengthens organizational commitment. The study's practical implications highlight the need for educational institutions to focus on improving human resource management strategies by fostering better teamwork, increasing employee loyalty, and motivating staff. These measures are vital for building a workforce that is deeply committed to the institution’s mission and vision, thus ensuring its success in the competitive educational landscape. This study contributes valuable insights for administrators aiming to optimize employee engagement and performance within educational settings.
creator: Nabila Zulfa Mawaddah
creator: Imam Baidlowi
creator: Kasnowo Kasnowo
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-03
publication date: 2025-09-03
volume: 2
number: 3
starting page: 134
ending page: 149
doi: 10.61132/jumaket.v2i3.802

Pengaruh Loyalitas dan Citra Merek terhadap Keputusan Pembelian Produk Unilever Pasca Boikot di Jakarta Selatan
type: item
description: Marketing management has a strategic role in maintaining the sustainability of the company, especially in the midst of market dynamics and social issues that affect consumer behavior. One of the issues that had an impact was the Boycott, Divestment, and Sanctions (BDS) movement against products that were associated with supporting Israel, including PT Unilever Indonesia Tbk. This study aims to analyze the influence of loyalty and brand image on Unilever product purchase decisions after the boycott in the South Jakarta area. The research method used was quantitative statistics with a survey approach of 100 respondents. Data collection techniques include observation, interviews, and questionnaires. The results of the analysis showed that consumer loyalty had a significant effect on purchasing decisions (Thcal = 3.538 > Ttable = 1.984; sig = 0.001 < 0.05). Brand image also showed significant influence (Thcal = 4.032 > Ttable = 1.984; sig = 0.000 < 0.05). Simultaneously, both variables had a significant effect on purchasing decisions (Fcal = 63.849 > Ftable = 3.09; sig = 0.000). A determination coefficient value (R²) of 0.568 indicates that loyalty and brand image together influence 56.8% of consumer purchase decisions. These findings provide important implications for the company's marketing strategy in responding to social issues and maintaining consumer trust through strengthening loyalty and brand image.
creator: Muna Salsabila
creator: Purwatiningsih Purwatiningsih
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-11
publication date: 2025-09-11
volume: 2
number: 3
starting page: 150
ending page: 167
doi: 10.61132/jumaket.v2i3.811

Pengaruh Implementasi Sistem Total Quality Management dan Motivasi Kerja terhadap Kinerja Karyawan Pada Kantor Pusat Perusahaan Umum (Perum) BULOG
type: item
description: Public Company (Perum) BULOG is a business entity engaged in food logistics and has a strategic role in national food security. However, the company faces obstacles in the implementation of the Total Quality Management (TQM) system which is not fully in accordance with the applicable Standard Operating Procedures (SOP), as well as low work motivation for some employees. This study aims to analyze the influence of TQM implementation and work motivation on employee performance at the Perum BULOG head office. The research method used was a quantitative approach with data collection techniques through interviews and questionnaire distribution to 97 respondents selected using purposive sampling techniques. The research will be carried out in May 2025. The results of the analysis showed that partially, the implementation of TQM did not have a significant effect on employee performance (tcount = 1,533 < ttable = 1,985; sig. = 0.129 > 0.05). On the other hand, work motivation has a significant influence on employee performance (tcount = 5,411 > ttable = 1,985; sig. = 0.00 < 0.05). Simultaneously, TQM and work motivation had a significant effect on employee performance (Fcal = 16,602 > Ftable = 3,093; sig. = 0.00 < 0.05). These findings indicate that increasing work motivation is a key factor in encouraging employee performance, while the implementation of TQM needs to be adjusted to SOPs to be more effective in supporting organizational productivity.
creator: Renaldo Valentino Simanjuntak
creator: Elmira Siska
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-13
publication date: 2025-09-13
volume: 2
number: 3
starting page: 168
ending page: 179
doi: 10.61132/jumaket.v2i3.814

Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Miftah Putra Mandiri Grup
type: item
description: This study aims to analyze the influence of work environment and work discipline on employee performance at PT. Miftah Putra Mandiri Group. The main problems faced are the conditions of the work environment that are not conducive and the low level of discipline, which has a negative impact on employee performance. The method used in this study is a quantitative approach with an associative design. The population studied was all employees of PT. Miftah Putra Mandiri Group which totals 53 people, and all employees are used as samples using saturated sampling techniques. Data collection was carried out through the distribution of questionnaires using the Likert scale. The data obtained were analyzed using SPSS version 25, by conducting validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and determination coefficient. The results of the study show that both work environment variables and work discipline partially or simultaneously have a significant influence on employee performance. The t-test showed a significance value of 0.000 for both variables, which was smaller than 0.05, while the F-test yielded an Fcal value of 66.745 with a significance of 0.000. A determination coefficient (R²) of 0.723 indicates that 72.3% of the variation in employee performance can be explained by both variables. These findings affirm the importance of creating a comfortable work environment and improving work discipline as a key factor in improving employee performance in the company.
creator: Aditya Cikal Bagakara
creator: Elmira Siska
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-13
publication date: 2025-09-13
volume: 2
number: 3
starting page: 180
ending page: 189
doi: 10.61132/jumaket.v2i3.816

Pengaruh Work Life Balance dan Gaya Kepemimpinan terhadap Kinerja Karyawan di Direktorat Jenderal Badan Peradilan Militer dan Peradilan Tata Usaha Negara Mahkamah Agung RI
type: item
description: This study aims to examine the influence of Work Life Balance (WLB) and Leadership Style on Employee Performance at the Directorate General of Military Courts and Administrative Courts of the Supreme Court of the Republic of Indonesia. The background of this research is based on the importance of balancing work and personal life, as well as the role of effective leadership in improving the performance of government agency employees. This research uses a quantitative method with an associative approach. The sample of this study consists of the entire population of 94 employees using saturated sampling technique. Data was collected through questionnaires and analyzed using SPSS, including validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that Work Life Balance has a positive and significant impact on Employee Performance, indicating that a balance between work and personal life positively affects job productivity and satisfaction. Leadership Style also has a positive and significant impact on Employee Performance, where good leadership can motivate and facilitate employees in achieving organizational goals. Simultaneously, both variables significantly influence employee performance in the organization. This study provides important implications for organizational management, suggesting that implementing a good Work Life Balance and an appropriate leadership style can optimally improve employee performance.
creator: Intan Novindriyani
creator: Purwatiningsih
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-16
publication date: 2025-09-16
volume: 2
number: 3
starting page: 190
ending page: 204
doi: 10.61132/jumaket.v2i3.812

Pengendalian Kualitas Produk Menggunakan Metode Six Sigma dengan Pendekatan DMAIC pada UD. Palapa
type: item
description: The purpose of this research is to use the six sigma approach to assess the quality of cracker manufacturing at UD. Palapa in Nganjuk Regency. This technology was chosen because it allows for quantitative measurement and analysis of product defect levels, as well as the identification of defect-causing variables. The study was carried out using the DMAIC (Define, Measure, Analyze, Improve, Control) steps and statistical methods such as Pareto diagrams, fishbone diagrams, and C-chart control charts. According to the research, the cracker manufacturing process at UD. Palapa has an average sigma value of 2.74, which is still below the six sigma (6σ) threshold. This figure implies that the product fault rate remains fairly high. The most common forms of faults are irregular shape and uneven thickness, which are mostly produced by machine, human, process, and raw material problems. C-chart analysis reveals that most processes are still under control, while there are a few spots beyond the control boundaries that indicate unique variances. Based on these data, it is possible to infer that UD. Palapa's quality control system is still reactive and has to be improved in order to be more proactive. Routine equipment maintenance, operator training, the introduction of standard operating procedures (SOP), and more stringent raw material selection are all possible efforts. Six Sigma deployment has been shown to provide a full view of production quality conditions, as well as a foundation for future continuous improvement programs.
creator: Desi Ginura Divarica Anjani
creator: Edwin Agus Buniarto
creator: Zaenul Muttaqien
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-22
publication date: 2025-09-22
volume: 2
number: 3
starting page: 205
ending page: 214
doi: 10.61132/jumaket.v2i3.839

Pengaruh Resiliensi, Dukungan Sosial, dan Kesejahteraan Psikologis terhadap Kinerja Karyawan pada CV Duta Jaya Tehnic
type: item
description: This study examines effects of resilience, social support, and psychological well-being on employee performance at CV Duta Jaya Tehnic. Resilience refers to an individual’s capacity to handle work pressure and challenges. Social support includes assistance from coworkers and family. Psychological well-being denotes a healthy mental state. The study proposed significant partial and joint effects for the three predictors. A quantitative survey design was used. Questionnaires were distributed to 38 employees. Multiple linear regression evaluated partial and joint relationships between predictors and performance. Results show a significant positive effect of resilience on performance (p = 0.001 < 0.05). Social support (p = 0.573) and psychological well-being (p = 0.700) show no significant partial effects. Jointly, the three predictors explain performance significantly (p < 0.001). The findings highlight a central role for personal resilience in improving performance at CV Duta Jaya Tehnic, while social support and psychological well-being show no standalone effect within this sample. Overall, the regression model with the three predictors provides meaningful explanatory power for employee performance in this company. Managerial implications follow from the evidence. Prioritize initiatives to build resilience, including brief coping-skill sessions, energy management, and recovery practices. Maintain support systems and well-being programs, yet direct resources first toward resilience building.
creator: Ahmad Agus Tri Mulyono
creator: Miftahul Munir
creator: Diana Ambarwati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-22
publication date: 2025-09-22
volume: 2
number: 3
starting page: 215
ending page: 227
doi: 10.61132/jumaket.v2i3.840

Pengaruh Urgensi dan Kenyamanan Belanja Online Menjelang Lebaran Terhadap Keputusan Pembelian Produk Fashion pada Konsumen Tiktok Shop
type: item
description: Eid al-Fitr is increasingly experiencing a shift in meaning, transitioning from a purely religious celebration to one marked by heightened commercialization, especially in the fashion sector. As the holiday Eid approaches, consumers demonstrate a growing urgency to purchase fashion products reflects consumers' urgency to fulfill their appearance needs. This study aims to examine the influence of urgency and online shopping convenience on fashion product purchasing decisions among TikTok Shop consumers. A quantitative descriptive method was used with a total of 122 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 26. The results indicate that urgency has a positive and significant effect on purchasing decisions with a t-value of 5.260 > t-table 1.980, and online shopping convenience also has a significant effect with a t-value of 5.062 > t-table 1.980. Simultaneously, the F-value obtained was 39.813 > F-table 3.07, with a coefficient of determination (R²) of 0.401, indicating that both variables influence purchasing decisions by 40.1%. This study suggests that TikTok Shop needs to improve services such as the checkout process, transaction security, and user interface convenience. Furthermore, sellers are encouraged to apply urgency-based strategies, such as limited-time offers, to increase consumer purchase intention.
creator: Linda Permata Sari
creator: Suharini
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-23
publication date: 2025-09-23
volume: 2
number: 3
starting page: 228
ending page: 243
doi: 10.61132/jumaket.v2i3.834

Pengaruh Kualitas Produk, Harga, dan Ekuitas Merek terhadap Keputusan Pembelian Laptop Asus pada Mahasiswa FISIP Universitas Mulawarman
type: item
description: Asus is one of the laptop brands from Taiwan that is widely recognized among students due to its products offering good quality, reliable performance, and competitive pricing, making it popular among students. This study aims to examine the influence of Product Quality, which includes performance, durability, and the features offered. In addition, price plays an important role in the purchase decision, although in some cases it may be influenced by the consumer’s perception of the product's value. Brand Equity includes factors such as brand awareness, brand image, and consumer loyalty, and is also considered a highly influential element in the Purchase Decision of Asus Laptops among students of the FISIP Faculty at Universitas Mulawarman. This study employs a quantitative approach with a survey method. The sampling technique used is probability sampling with a simple random sampling method, involving 98 respondents. Data is collected through questionnaires distributed to FISIP students at Universitas Mulawarman who are users or buyers of Asus laptops. Data analysis is performed using multiple linear regression to determine the relationship and influence between independent variables (product quality, price, and brand equity) and the dependent variable (purchase decision). The results indicate that product quality, price, and brand equity both partially and simultaneously have a positive and significant effect on the purchase decision, meaning that the greater the likelihood of students purchasing an Asus laptop. These findings show that these three variables are key factors influencing consumer behavior in making a purchase decision for Asus laptops. This study provides valuable insight into the factors influencing technology product purchase decisions among students.
creator: Murtajah Zuliani
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-24
publication date: 2025-09-24
volume: 2
number: 3
starting page: 244
ending page: 252
doi: 10.61132/jumaket.v2i3.841

Pengaruh Kompensasi, Keterlibatan Kerja, dan Hubungan Antar Karyawan pada Perumda Pasar Joyoboyo Kota Kediri
type: item
description: This study aimed to explain and prove the hypothesis regarding the influence of compensation, work engagement, and interpersonal relationships on employee retention at Perumda Pasar Joyoboyo in Kediri City. Employee retention is a crucial issue in human resource management as it relates to organizational sustainability, recruitment cost efficiency, and long-term performance improvement. This study employed a quantitative approach with a non-probability sampling technique, specifically a saturated sampling method. The entire population of 41 employees was sampled. Data were collected using relevant research instruments and then analyzed using SPSS using the t-test (partial), F-test (simultaneous), and coefficient of determination (R²) to determine the contribution of the independent variables to the dependent variable. The results showed that, partially, compensation and interpersonal relationships had no significant effect on employee retention. Meanwhile, interpersonal relationships had a more prominent effect, and when tested simultaneously, all three variables were found to have a significant effect on employee retention. These findings underscore the importance of interpersonal relationships in the workplace in maintaining employee loyalty and engagement at Perumda Pasar Joyoboyo in Kediri City.
creator: Anisa Patrisia
creator: Miftahul Munir
creator: Anita Sumelvia D
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 253
ending page: 264
doi: 10.61132/jumaket.v2i3.845

Pengaruh Financial Literacy, Risk Tolerance, Financial Attitude, dan Investment Experience terhadap Keputusan Investasi
type: item
description: Investment decision-making among millennials in Indonesia is not only influenced by rational considerations but also by behavioral and psychological factors, which can be explained using the Theory of Planned Behavior (TPB). Millennials represent the most active group in adopting digital financial services and participating in various capital market instruments, making it important to understand the determinants of their investment behavior. This study aims to analyze the influence of financial literacy, risk tolerance, financial attitude, and investment experience on investment decisions among millennial employees. The research employed a quantitative design by distributing structured questionnaires to 100 respondents selected using an incidental sampling technique. The study population consisted of millennial employees working at BRI Tower 2, Jakarta. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, processed through SmartPLS version 4.1.1.2. The results indicate that financial literacy, risk tolerance, and financial attitude significantly and positively affect investment decisions, whereas investment experience has a positive but insignificant effect. These findings confirm the TPB framework, in which financial literacy and financial attitude strengthen attitude toward behavior, while risk tolerance reflects perceived behavioral control. However, investment experience alone is not sufficient to consistently shape rational decision-making. This research contributes theoretically to behavioral finance studies and extends the application of TPB in the context of investment behavior. Practically, the findings imply the need for organizations and policymakers to design targeted financial literacy programs and initiatives that foster positive financial attitudes. Strengthening these aspects is expected to encourage sustainable and rational investment practices among young employees in Indonesia.
creator: Muhammad Mifdhol Rahman
creator: Retno Fuji Oktaviani
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 265
ending page: 285
doi: 10.61132/jumaket.v2i3.847

Pengaruh Current Ratio dan Return on Asset terhadap Return Saham
type: item
description: This study aims to analyze the effect of financial ratios, specifically the Current Ratio (CR) and Return on Assets (ROA), on stock returns of food and beverage subsector companies listed on the Indonesia Stock Exchange (BEI) during the period 2022–2024. The approach used is quantitative with a descriptive method and multiple linear regression analysis, along with classical assumption tests to ensure data validity. The sample consists of 18 companies that meet the purposive sampling criteria based on the availability of complete financial statements, observation periods, and no losses. Data were obtained from annual financial reports available on the official BEI website and individual companies. The analysis results show that, simultaneously, both Current Ratio and Return on Assets have a positive and significant effect on stock returns, indicating that liquidity and profitability are important factors affecting investment returns in this sector. Partially, ROA has a significant positive effect on stock returns, while the effect of CR is positive but not significant. These findings provide strategic implications for companies in managing financial aspects and for investors in making investment decisions based on financial indicators. This study is expected to contribute to the development of knowledge in corporate finance.
creator: Bau E
creator: Handani Handani
creator: Mulyono Mulyono
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 386
ending page: 294

Pengaruh Mental Workload, Stress Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Nutrisius Sari Persada
type: item
description: The purpose of this study was to analyze the effect of mental workload on employee performance, the effect of work stress on employee performance, the work environment on employee performance and to analyze the effect of mental workload, work stress, and work environment simultaneously on the performance of employees of PT. Nutrisius Sari Persada. This research design uses quantitative methods with an associative approach and data collection techniques of library research and field research. Data analysis techniques using descriptive statistical analysis techniques using data processing tools Structural Equation Modeling (SEM) with SmartPLS software by testing mental workload variables (X1), work stress (X2), work environment (X3) and employee performance (Y). The results of this study indicate that the mental workload variable (X1) on employee performance (Y) has a T-test value of (2.013> 1.96) and P values of (0.045 < 0.05), the work stress variable (X2) has a T-test value of (10.237> 1.96) and P values of (0, 000 < 0.05), the work environment variable (X3) has a T-test value of (2.013> 1.96) and P values of (0.045 < 0.05), so it can be concluded that the mental workload variable (X1), work stress (X2) and the work environment (X3) have an influence on employee performance (Y). While simultaneously mental workload (X1), work stress (X2) and work environment (X3) variables on employee performance (Y). The results of the analysis of the coefficient of determination (R2) obtained a value (Adjusted Rsquare) of 0.973, meaning that all independent variables are declared strong with a value of 97% and the remaining 3% is influenced by other variables outside the Mental Workload, Work Stress and Work Environment variables.
creator: Herdiana Herdiana
creator: Imal Istimal
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 295
ending page: 306
doi: 10.61132/jumaket.v2i3.852

Proses Penanganan Administrasi Delivery Order Peti Kemas pada Badan Usaha Pelabuhan Batam
type: item
description: This research aims to conduct an in-depth analysis of the administrative process for container Delivery Order (DO) handling implemented at Batu Ampar Port, Batam. The primary focus is to identify the procedural stages and evaluate the obstacles encountered during the DO issuance process. The Delivery Order is a crucial import document that serves as a transit permit, enabling service users to retrieve imported goods from the port area. The research methodology employs field research (field research) supported by a literature review (library research), allowing for the practical and thorough collection of operational data. The findings indicate that the administrative DO handling workflow commences with the receipt of documents from the shipping company representatives or service users, followed by the segregation of documents based on the company, recording the number of DOs, and culminates in the printing and validation of Form 2B, which serves as the official proof of cargo collection. This entire process demands close coordination among work units, particularly the administration and container depot sections. The study concludes that the effectiveness of DO management significantly impacts the smooth distribution of imported goods from the port. Common constraints frequently encountered include data inconsistency between the Bill of Lading and the received DO, as well as limitations in facilities and human resources within the administrative process. Recommended solutions include increasing supervision and refining the communication system between the applicant and the officials to ensure that the DO issuance process proceeds smoothly, promptly, and in compliance with established procedures.
creator: Monika Safitri Aritonang
creator: Nurmaliana Sari Siregar
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 307
ending page: 313
doi: 10.61132/jumaket.v2i3.897

Potensi Small Business dalam Meningkatkan Perekonomian Masyarakat
type: item
description: This study aims to analyze the potential of micro, small, and medium enterprises (MSMEs) in enhancing the local economy through a case study of the Nay-Nay beverage business in Medan City. The research focuses on the contributions of MSMEs to job creation, income generation, improvement of purchasing power, development of local human resource skills, and the involvement of the local community in supply chain activities. A qualitative approach with a descriptive case study design was employed, utilizing semi-structured interviews, participant observation, and documentation analysis for data collection. The findings indicate that Nay-Nay plays a significant role in strengthening the local economic structure. The business creates employment opportunities for the surrounding community, increases household income, and contributes to the development of workforce competencies relevant to the food and beverage service industry. Moreover, the inclusion of local suppliers in the procurement of raw materials and distribution processes generates a multiplier effect that stimulates the local business ecosystem. Nonetheless, the enterprise faces notable challenges such as limited access to capital, price volatility of raw materials, and intense market competition. Overall, this study affirms that MSMEs are crucial drivers of inclusive and sustainable economic development and highlights the need for policy interventions that enhance managerial capacity and improve access to financing for small business actors.
creator: Salsa Zuhriana Nasution
creator: Melissa Angelina Multi Silalahi
creator: Emi Angelina Sinambela
creator: Rifqi Fauzi
creator: Dionisius Sihombing
creator: Fadli Agus Triansyah
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 2
number: 3
starting page: 314
ending page: 325
doi: 10.61132/jumaket.v2i3.877