Jurnal Manajemen Kewirausahaan dan Teknologi
type: channel
description: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) dengan e-ISSN : 3047-8979, p-ISSN : 3047-3020 diterbitkan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember). Jurnal Manajemen Kewirausahaan dan Teknologi published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, in collaboration with universities and supported by the Asosiasi Pengelola Jurnal Indonesia. Indexed by : Journal Sponsors and Partners :
publisher: Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
language: en-US
publication name: Jurnal Manajemen Kewirausahaan dan Teknologi
issn: 3047-3020
items: Analisis Sistem Manajemen Kinerja terhadap Kinerja Karyawan Caddy Golf
items: Manajemen Stres dan Kedisiplinan sebagai Upaya Peningkatan Efektivitas Pegawai di Dinas Komunikasi dan Informatika Kabupaten Ciamis
items: Sinergi Sumber Daya dan Strategi Inovasi dalam Mewujudkan Kewirausahaan Berkelanjutan: Analisis Sistematis dengan Metode Systematic Literature Review
items: Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek Aguen
items: Pengaruh Kepemimpinan Transaksional, Kepemimpinan yang Melayani, dan Integritas Kerja terhadap Kinerja Karyawan
items: Analisis Manajemen Ritel Berbasis Metode ARC dan TCR dalam Optimalisasi Produksi Harisma Home Industri
items: Pengaruh Sosial Media Marketing, Store Atmosphere, Kualitas Pelayanan terhadap Keputusan Pembelian di Titik Tuju Coffe & Roastery
items: Analisis Reaksi Pasar Modal terhadap Groundbreaking Ibu Kota Negara (IKN) pada Saham Perusahaan Sektor Properti dan Konstruksi di Bursa Efek Indonesia
items: Efek Work Life Balance terhadap Kinerja Karyawan di Moderasi oleh Keputusan Kerja PT Unirama Duta Niaga
items: Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri
items: Pengaruh Harga, Promosi Online, dan Rating Produk terhadap Minat Beli Konsumen Wardah di E-Commerce Shopee
items: Pengaruh Promosi, Inovasi Produk, dan Digital Marketing terhadap Keputusan Pembelian Produk Batik Lochatara Wates Kabupaten Kediri
items: Analisis Pengendalian Mutu Produk Rendang Domba di CV. Mitra Tani Farm Menggunakan Checksheet, Diagram Pareto, dan Diagram Fishbone
items: Pengaruh Kepemimpinan Partisipatif terhadap Perilaku Berbicara dengan Berbagi Pengetahuan sebagai Variabel Mediasi pada PT. Jambi Ekspres Televisi
items: Etika Administrasi Kepegawaian dan Peningkatan Kualitas Pelayanan Publik
items: Definisi Prinsip dan Tujuan Negosiasi Bisnis Pengertian Dasar, Fungsi, dan Sasaran Negosiasi dalam Dunia Usaha
items: Efektifitas Penyelesaian Sengketa Bisnis pada UMKM melalui Mediasi dan Arbitrase di Indonesia
items: Pengaruh Persepsi Harga, Promosi, Kualitas Produk, Gaya Hidup, dan Citra Merek terhadap Pembelian Motor Vespa Matic LX di Kota Tegal
items: The Influence of Workload, Job Stress, and Work Spirit on Employee Performance at PT Victory International Futures Surabaya
items: Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian
items: Pengaruh Psychological Well-Being Terhadap Kinerja Karyawan: Systematic Literature Review
items: Rekonfigurasi Etika Administrasi sebagai Determinan Mutu Pelayanan Aparatur Sipil Negara dalam Mewujudkan Prinsip Good governance di Kota Palangka Raya
items: Perencanaan Ulang Tata Letak Fasilitas Pabrik Oncom Bu Nana Menggunakan Metode Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR)
items: Penerapan Seven Tools dalam Identifikasi dan Perbaikan Cacat Produk pada Proses Produksi Roti D’One
items: Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening
items: Kualitas Layanan, Harga, dan Kepercayaan sebagai Penentu Loyalitas Pelanggan: Literature Review Sistematis dan Sintesis Temuan Empiris Terbaru
items: Content Marketing, Influencer Marketing, dan Ulasan Online Mendorong Minat Beli Skincare
items: Pengaruh Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT XYZ Cabang Jambi
items: Pengaruh Motivasi Ekstrinsik, Self Efficacy, dan Work Life Balance terhadap Kinerja Karyawan Produksi Rokok 12 PT Praoe Lajar
items: Analisis Konseptual Kewirausahaan Sosial dan Inovasi Sosial: Menciptakan dan Mempertahankan Dampak Keberlanjutan

Analisis Sistem Manajemen Kinerja terhadap Kinerja Karyawan Caddy Golf
type: item
description: In an era of increasingly intense business competition, an organization's success heavily depends on the quality of individual performance within it. Achieving optimal performance becomes key in realizing organizational goals. In the golf industry, the role of service staff, particularly caddies, is vital as the frontline service that directly interacts with customers. This ongoing research aims to analyze the influence of performance management systems on employee performance of golf caddies at Senayan golf Club. Using a quantitative approach, this research involved 167 respondents and employed multiple regression analysis. The research results show that goal setting, performance feedback, performance assessment, and rewards have a significant positive effect on employee performance, while training has a positive but low significant effect. Meanwhile, the simultaneous influence of independent variables positively affects employee performance. The implications of this research demonstrate the importance of developing a comprehensive performance management system focusing on goal setting, feedback, performance assessment, training, and effective reward systems
creator: Putri Mustika Anggraeny
creator: Suryari Purnama
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-28
publication date: 2025-11-28
volume: 2
number: 4
starting page: 01
ending page: 16
doi: 10.61132/jumaket.v2i4.891

Manajemen Stres dan Kedisiplinan sebagai Upaya Peningkatan Efektivitas Pegawai di Dinas Komunikasi dan Informatika Kabupaten Ciamis
type: item
description: This study aims to analyze the effect of work stress and work discipline on the effectiveness of human resources (HR) in employees of the Communication and Information Service (Diskominfo) of Ciamis Regency. The effectiveness of human resources is crucial for the success of government agencies in public services and information technology management, where the optimal performance of employees is influenced by stress management and discipline levels. This study adopted a quantitative-descriptive method by distributing questionnaires to 40 respondents who were selected through random sampling techniques. The data testing included validity, reliability, and multiple linear regression analysis tests to test the relationship of independent variables (work stress $X_1$ and work discipline $X_2$) to bound variables (HR effectiveness $Y$). The results of the analysis show that work stress and work discipline simultaneously have a significant effect on the effectiveness of human resources. Partially, work stress has a negative influence, indicating that increased work stress tends to reduce the effectiveness of human resources. On the contrary, work discipline has been shown to have a positive effect, showing that the higher the employee's discipline, the more their work effectiveness will increase. Therefore, the conclusion emphasizes that increasing the effectiveness of human resources requires the implementation of effective work stress management and the establishment of a consistent work discipline culture. This effort is important to create a conducive work environment, increase productivity, and strengthen the performance of the state civil apparatus in supporting an electronic-based government system and digital public services.
creator: Ading Rahman Sukmara
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-04
publication date: 2025-12-04
volume: 2
number: 4
starting page: 17
ending page: 32
doi: 10.61132/jumaket.v2i4.1027

Sinergi Sumber Daya dan Strategi Inovasi dalam Mewujudkan Kewirausahaan Berkelanjutan: Analisis Sistematis dengan Metode Systematic Literature Review
type: item
description: Innovation is the process of optimizing various resources to produce more efficient and sustainable solutions. This study aims to examine the relationship between resources and innovation strategies in supporting sustainable entrepreneurship through a Systematic Literature Review (SLR) approach. A total of 25 scientific articles were analyzed using PRISMA guidelines to examine the role of resources such as human, technological, information, financial, and physical resources in the context of product, process, and managerial innovation. The research findings indicate that the success of innovation is strongly influenced by the organization's ability to utilize and synergize its resources, especially in the development of internal capabilities such as tacit knowledge, research and development activities, and digital technology. Human resource creativity is the main driver of product innovation, while process innovation is strengthened by the application of technology and a learning culture. Managerial innovation is heavily influenced by entrepreneurial orientation and dynamic capabilities in responding to change. The implementation of sustainable innovation strategies such as green, digital, and social innovations also increases business competitiveness through cross-sector collaboration. This study emphasizes the importance of integrated resource management and innovative strategies to achieve sustainability, especially in the small and medium enterprise sector.
creator: Cecilia Indah Hapsari
creator: Agung Winarno
creator: Wening Patmi Rahayu
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-04
publication date: 2025-12-04
volume: 2
number: 4
starting page: 33
ending page: 43
doi: 10.61132/jumaket.v2i4.1031

Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek Aguen
type: item
description: This study aims to determine the effect of price and promotion on purchasing decisions for Aguen brand Bottled Drinking Water (AMDK). The method used is quantitative descriptive research with SPSS 26 analysis of 96 respondents. The results of the study indicate that the price variable (X1) has a significant effect on purchasing decisions (Y), with a calculated t value of 9.360 and significance (0.00<0.05). Likewise, the promotion variable (X2) has a significant effect on purchasing decisions (Y) with a calculated t value of 6.085 and significance (0.00<0.05). Simultaneously, price (X1) and promotion (X2) also have a significant effect on purchasing decisions (Y), with a calculated F value of 107.470 and significance (0.00<0.05). The coefficient of determination (R²) value of 0.698 indicates that 69.8% of the variation in purchasing decisions can be explained by price and promotion factors, while the remaining 30.2% is influenced by other factors not examined in this study.
creator: Dicky Bimas Prayoga
creator: Darham Wahid
creator: Yudhi Novriansyah
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-06
publication date: 2025-12-06
volume: 2
number: 4
starting page: 44
ending page: 56
doi: 10.61132/jumaket.v2i4.1035

Pengaruh Kepemimpinan Transaksional, Kepemimpinan yang Melayani, dan Integritas Kerja terhadap Kinerja Karyawan
type: item
description: This study aims to analyze the influence of transactional leadership, servant leadership, and work integrity on employee performance at PT. Istana Argo Kartika (Sanken) Surabaya Branch. The research applies a quantitative approach with an associative design to examine the relationships among variables. The population consists of all permanent employees, and because the total number is limited, a saturated sampling technique was used so that every employee could serve as a respondent. Data were collected through structured questionnaires and later analyzed using multiple linear regression to determine both partial and simultaneous effects. The findings reveal that transactional leadership, servant leadership, and work integrity each have a positive and significant impact on employee performance when tested individually. In addition, the combined influence of all three variables also shows a significant contribution to overall performance levels. These results suggest that firm direction, supportive service-oriented leadership, and strong adherence to integrity can effectively improve employee outcomes. Therefore, this study is expected to provide useful insights for management in designing leadership development programs and strengthening human resource strategies.
creator: Agustin Kristian Puji Lestari
creator: Nur Hidayati
creator: Zaenul Muttaqien
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
volume: 2
number: 4
starting page: 57
ending page: 69
doi: 10.61132/jumaket.v2i4.1046

Analisis Manajemen Ritel Berbasis Metode ARC dan TCR dalam Optimalisasi Produksi Harisma Home Industri
type: item
description: The study aims to improve the passion fruit syrup production system at Harisma Home Industry, which has been hindered by an inefficient facility layout and complicated raw material flow. These issues lead to longer processing time, higher operator workload, and reduced production capacity. To solve this, the research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) to evaluate and redesign the layout. TCR results show that the Raw Material Warehouse has the highest priority with a score of 119, requiring an Absolutely Important (A) relationship with the Production Room. The Parking Area and Waiting Room also fall into the Absolutely Important category, as they support smooth movements of materials and visitors. Meanwhile, the Toilet has a Very Important (E) relationship with the Waiting Room due to comfort and accessibility needs. Based on these proximity requirements, a new layout was designed by placing the Raw Material Warehouse next to the Production Room to create a faster and more efficient material flow. Other facilities were rearranged to minimize unnecessary movement. This new layout is expected to streamline processes, reduce congestion, and enhance overall capacity and operational performance.
creator: Dea Anisa br Bukit
creator: Chindy Vepayosa Sitepu
creator: Nazwa Helva
creator: Najwa Inayah
creator: Khansa Devatiha
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
volume: 2
number: 4
starting page: 70
ending page: 80
doi: 10.61132/jumaket.v2i4.1047

Pengaruh Sosial Media Marketing, Store Atmosphere, Kualitas Pelayanan terhadap Keputusan Pembelian di Titik Tuju Coffe & Roastery
type: item
description: This study aims to analyze the effects of social media marketing, store atmosphere, and service quality on consumers’ purchasing decisions at Titik Tuju Coffee & Roastery in Kediri City. The background of this research is based on the increasing competition in the coffee shop industry, which requires business actors to implement effective marketing strategies, create a comfortable store atmosphere, and provide high-quality services to influence consumers’ purchasing decisions. The research method used is a quantitative approach with data collection conducted through questionnaires. The research sample consisted of 120 respondents who were consumers of Titik Tuju Coffee & Roastery, selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that, partially, social media marketing, store atmosphere, and service quality have a positive and significant effect on purchasing decisions. In addition, the simultaneous test results show that the three independent variables collectively have a positive and significant effect on consumers’ purchasing decisions. The coefficient of determination indicates that most of the variation in purchasing decisions can be explained by these three variables. This study is expected to provide practical contributions for coffee shop managers in designing appropriate marketing strategies and improving service quality and store atmosphere to encourage consumers’ purchasing decisions.
creator: Adelia Azizah Arifin Putri
creator: Endah Kurniawati
creator: Nuril Aulia Munawaroh
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-09
publication date: 2025-12-09
volume: 2
number: 4
starting page: 81
ending page: 96
doi: 10.61132/jumaket.v2i4.1051

Analisis Reaksi Pasar Modal terhadap Groundbreaking Ibu Kota Negara (IKN) pada Saham Perusahaan Sektor Properti dan Konstruksi di Bursa Efek Indonesia
type: item
description: This study aims to analyze the capital market reaction to the groundbreaking event of the new capital city (IKN) on the stock prices of property and construction sector companies listed on the Indonesia Stock Exchange (IDX). This research employs a quantitative approach using the event study method with an observation period of 11 days, consisting of 5 days before (t-5), the event day (t), and 5 days after (t+5) the event. The sample includes property and construction sector companies that were actively traded during the observation period. Data analysis was conducted using the Paired Sample t-test through SPSS to examine differences in Abnormal Return (AR), Cumulative Abnormal Return (CAR), and Trading Volume Activity (TVA) before and after the event. The results show that there is no significant difference in AR and TVA, but there is a significant difference in CAR, indicating that the market reacted cumulatively to the groundbreaking IKN information. These findings support the semi-strong form of market efficiency theory, suggesting that the market requires time to fully reflect information into stock prices.
creator: Billy Alberto
creator: Tona Aurora Lubis
creator: Fitriaty Fitriaty
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-09
publication date: 2025-12-09
volume: 2
number: 4
starting page: 97
ending page: 104
doi: 10.61132/jumaket.v2i4.1054

Efek Work Life Balance terhadap Kinerja Karyawan di Moderasi oleh Keputusan Kerja PT Unirama Duta Niaga
type: item
description: The company must be able to make the right policies so that the company can maintain its survival, so that the company can compete with competing companies and gain the trust of consumers. One of the important factors in achieving goals is HR (Human Resources) which has a very important role in determining the success of a company. This research aims to analyze the effect of work-life balance on job satisfaction and employee performance. This type of research uses quantitative research with a questionnaire instrument. The results of descriptive analysis show that all indicators of work-life balance, job satisfaction, and employee performance are in the “Good Enough” category, indicating that respondents' perceptions of work-life balance, job satisfaction, and employee performance still need to be improved. Validity and reliability tests show that the instruments used are valid and reliable. The results of structural model testing show that work-life balance has a significant and strong effect on employee performance (O=0.822; p<0.001) and job satisfaction (O=0.677; p<0.001), while job satisfaction also affects performance (O=0.367; p=0.006). In addition to the direct effect, there is also a significant indirect effect of work-life balance on performance through job satisfaction (O=0.249; p=0.011). Work-life balance improves employee performance, both directly and through increased job satisfaction, so companies are advised to create policies that support work-life balance in order to create a productive and sustainable work environment.
creator: Elga Bayu Santoso
creator: Bambang Suwarsono
creator: Brahma Wahyu Kurniawan
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-09
publication date: 2025-12-09
volume: 2
number: 4
starting page: 105
ending page: 119
doi: 10.61132/jumaket.v2i4.1053

Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri
type: item
description: This study aims to examine the influence of brand image, location, and price on customers’ purchase intention at the USD Bundle thrifting store in Kediri. This research employed a quantitative approach using purposive sampling, involving 152 respondents who were active customers of USD Bundle. Data were analyzed through classical assumption tests, multiple linear regression, t-test, and F-test using SPSS 25. The results indicate that brand image, location, and price each have a positive and significant effect on purchase intention. Simultaneously, these variables also show a positive and significant impact, with a coefficient of determination (R²) of 0.954, meaning that 95.4% of the variation in purchase intention is explained by brand image, location, and price. These findings highlight that a strong brand image, strategic location, and competitive pricing play essential roles in increasing customer purchase intention in thrifting businesses, particularly within urban environments such as Kediri City.
creator: Restu Ade Nugraha
creator: Anita Anita
creator: Nuril Aulia
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-11
publication date: 2025-12-11
volume: 2
number: 4
starting page: 120
ending page: 130
doi: 10.61132/jumaket.v2i4.1057

Pengaruh Harga, Promosi Online, dan Rating Produk terhadap Minat Beli Konsumen Wardah di E-Commerce Shopee
type: item
description: This research aims to examine the contribution of the Price Variable, Promotion Variable, and Product Rating Variable to Consumer Purchase Intention for Wardah cosmetic products on the Shopee e-commerce platform. The type of research used is a quantitative approach with data collection techniques through questionnaires distributed to respondents, namely consumers who have purchased Wardah cosmetic products on the Shopee e-commerce platform. The data obtained were analyzed using multiple linear regression techniques.The findings show that the Price variable contributes significantly, indicating that the more appropriate and affordable the price offered is in accordance with consumers’ perceived value, the higher their intention to purchase Wardah products on the Shopee e-commerce platform. Promotion is also proven to make a significant contribution to Purchase Intention, meaning that the more effective, informative, persuasive, and attractive the promotional activities are (both online and offline), the stronger the consumers’ motivation to purchase Wardah products on Shopee. Product Rating also has a significant contribution to Purchase Intention, indicating that the higher the ratings or positive reviews given by other users, the greater the consumers’ interest in purchasing Wardah products on Shopee. Good ratings can lower perceived risk, increase trust, and encourage consumers to make purchases, especially on e-commerce platforms.This research emphasizes the importance of pricing strategies, improving promotional quality, and managing product reviews and ratings as efforts to increase consumer interest and purchase decisions.
creator: Kristiana Pudji Astuti
creator: Dian Ferriswara
creator: Liling Listyawati
creator: Galuh Ajeng Ayuningtyas
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-12
publication date: 2025-12-12
volume: 2
number: 4
starting page: 131
ending page: 145
doi: 10.61132/jumaket.v2i4.1066

Pengaruh Promosi, Inovasi Produk, dan Digital Marketing terhadap Keputusan Pembelian Produk Batik Lochatara Wates Kabupaten Kediri
type: item
description: The development of the batik industry today requires business actors to be able to implement effective marketing strategies in order to increase competitiveness and encourage consumer purchasing decisions. This study aims to analyze the effect of promotion, product innovation, and digital marketing on purchasing decisions for Batik Lochatara products in Wates, Kediri Regency. This research uses a quantitative method with a survey approach through distributing questionnaires to Batik Lochatara consumers in Wates, Kediri Regency. The analysis techniques used in this study include multiple linear regression, partial test (t test), simultaneous test (F test), and the coefficient of determination to determine the contribution of each independent variable to the dependent variable. The results of this study indicate that partially promotion, product innovation, and digital marketing have a positive and significant effect on purchasing decisions. While simultaneously, the three variables are also proven to have a significant influence on purchasing decisions with an adjusted R-square value of 0.743 or 74.3%. This means that purchasing decisions at Batik Lochatara can be explained by promotion, product innovation, and digital marketing by 74.3%, while 25.7% is influenced by other factors not studied. This finding confirms that the right promotional strategy, continuous product innovation, and digital marketing optimization are important factors in increasing consumer interest and purchasing decisions for local batik products in modern markets.
creator: Arwenda Adyratna Putri D
creator: Aprilia Dian Evasari
creator: Endah Kurniawati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-13
publication date: 2025-12-13
volume: 2
number: 4
starting page: 146
ending page: 157
doi: 10.61132/jumaket.v2i4.1070

Analisis Pengendalian Mutu Produk Rendang Domba di CV. Mitra Tani Farm Menggunakan Checksheet, Diagram Pareto, dan Diagram Fishbone
type: item
description: This study analyzes the quality control of lamb rendang products at CV. Mitra Tani Farm using three Statistical Quality Control (SQC) tools: the checksheet, Pareto diagram, and Fishbone diagram. The research was conducted to identify major product defects and their root causes in the canned lamb rendang production process. A descriptive quantitative method was applied through direct observation, interviews, and documentation. Data were collected using a checksheet to record defect types and frequencies, then analyzed with Pareto and Fishbone diagrams to determine dominant issues and underlying factors. The results showed that labeling errors were the most frequent defect, followed by inaccurate sterilization and machine overload. These problems were mainly caused by limited operator skills, non-standardized procedures, and inadequate machine performance. The findings indicate that improving operator training, refining standard procedures, and maintaining equipment are essential to enhance product quality and consistency.
creator: Kharimatussalma Kharimatussalma
creator: Rachelin Chelsea Januar
creator: Nanda Cahyani Tunang
creator: Manik Liraqyeti
creator: Rafiq Hariri
creator: Naila Lupita Tambunan
creator: Muhamad Dava Alfarezi
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-15
publication date: 2025-12-15
volume: 2
number: 4
starting page: 158
ending page: 169
doi: 10.61132/jumaket.v2i4.1071

Pengaruh Kepemimpinan Partisipatif terhadap Perilaku Berbicara dengan Berbagi Pengetahuan sebagai Variabel Mediasi pada PT. Jambi Ekspres Televisi
type: item
description: This study aims to analyze the impact of participative leadership on voice behavior with knowledge sharing as a mediating variable among employees at PT. Jambi Ekspres Televisi. This research uses a quantitative approach with Structural Equation Modeling (SEM-PLS) technique analyzed using SmartPLS 4.0. The sample consists of 30 respondents selected through saturated sampling. Data were collected using a Likert scale questionnaire that measures the variables of participative leadership, voice behavior, and knowledge sharing. The results of the study show that (1) participative leadership, voice behavior, and knowledge sharing are at a high category; (2) participative leadership has a positive and significant impact on voice behavior; (3) participative leadership has a positive and significant impact on knowledge sharing; (4) knowledge sharing has a positive and significant impact on voice behavior; and (5) knowledge sharing significantly mediates the relationship between participative leadership and voice behavior. This study recommends that PT. Jambi Ekspres Televisi enhance participative leadership practices by strengthening two-way communication and implementing a more structured knowledge management system to improve performance and collaboration among employees.
creator: Andika Surya Saputra
creator: Nur Hasanah
creator: Rts. Ratnawati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-15
publication date: 2025-12-15
volume: 2
number: 4
starting page: 170
ending page: 185
doi: 10.61132/jumaket.v2i4.1072

Etika Administrasi Kepegawaian dan Peningkatan Kualitas Pelayanan Publik
type: item
description: This study examines the interrelationship between the implementation of administrative ethics in civil service, the professionalism of State Civil Apparatus (ASN), and the quality of public service delivery at the Provincial Department of Energy and Mineral Resources of Central Kalimantan, employing a qualitative case study approach. Through in-depth interviews, structured observations, and document analysis, the research finds that integrity, transparency, and ethical accountability function not merely as moral norms but as structural foundations that reinforce ASN professionalism in performing service functions, particularly within licensing processes that demand administrative certainty and responsiveness. Empirical findings indicate that professionalism—reflected in technical competence, procedural discipline, and ethical commitment—acts as a catalyst linking ethical values to effective and adaptive public service performance. Nevertheless, the study also identifies structural and cultural impediments, including regulatory inconsistencies, fragmented coordination, and limited training opportunities, all of which hinder the internalization of ethical principles and professional practice within the bureaucracy. Theoretically, the study posits that harmonizing administrative ethics and professionalism is a prerequisite for achieving key indicators of good governance, such as responsiveness, service effectiveness, and institutional accountability. Practically, the study recommends strengthening ethics training, enhancing ASN professional capacity, and advancing managerial reforms grounded in modern governance as strategic efforts to sustainably improve public service quality.
creator: Griselda Okta Viani
creator: Helsa Aprilia H Mamud
creator: Tiara Tiara
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 2
number: 4
starting page: 186
ending page: 208
doi: 10.61132/jumaket.v2i4.1078

Definisi Prinsip dan Tujuan Negosiasi Bisnis Pengertian Dasar, Fungsi, dan Sasaran Negosiasi dalam Dunia Usaha
type: item
description: Research on business negotiation is becoming increasingly relevant amid the dynamics of globalization, digitalization, and intense competition that require organizations to have adaptive communication and collaboration strategies. Negotiation no longer serves only as a means of reaching agreement, but also as a strategic mechanism for creating added value, building long-term relationships, and mitigating business risks. This study aims to systematically examine the definitions, principles, functions, and objectives of negotiation based on international and national academic literature from 2015 to 2025. The research approach uses a Systematic Literature Review (SLR) to identify conceptual patterns, research trends, and developments in negotiation theory. The results of the study show that modern negotiation emphasizes the creation of shared value through an integrative approach, strengthening communication, and utilizing digital technology in the decision-making process. In addition, differences in orientation were found between Western negotiation, which is more transactional, and the Indonesian context, which emphasizes relationship harmony and sustainable collaboration. This study provides a theoretical contribution in the form of a comprehensive mapping of the development of the concept of negotiation, as well as practical contributions for business actors in designing effective, adaptive negotiation strategies that are relevant to contemporary business needs.
creator: Dinda Ananda Nasution
creator: Dion Alfa Harefa
creator: Intan Sari
creator: Melani Melani
creator: Mayang Sari
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-16
publication date: 2025-12-16
volume: 2
number: 4
starting page: 209
ending page: 219
doi: 10.61132/jumaket.v2i4.1079

Efektifitas Penyelesaian Sengketa Bisnis pada UMKM melalui Mediasi dan Arbitrase di Indonesia
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, yet they are vulnerable to various conflicts that can hinder their continuity. Dispute resolution through legal channels (litigation) is often considered inefficient for MSMEs due to the lengthy process, high costs, and inflexibility. Therefore, alternative dispute resolution methods such as mediation and arbitration are considered preferable to litigation. This study aims to analyze the effectiveness of mediation and arbitration in resolving business conflicts among MSMEs in Indonesia, identify inhibiting factors in resolving business conflicts, and provide recommendations for strengthening the accessibility of these mechanisms for MSMEs. The research method used is empirical juridical, combining normative analysis of regulations governing mediation and arbitration with data collection using document studies related to MSMEs. The results indicate that mediation is generally more effective for MSMEs because it is less expensive, simpler, and can maintain business relationships between the parties. However, the success of mediation is also determined by the quality of the mediator and the willingness of both parties. On the other hand, arbitration provides legal certainty and a relatively quicker resolution process compared to litigation. However, the barriers are the relatively high cost and low legal understanding among MSMEs. A comparison of the two shows that the effectiveness of ADR depends heavily on the availability of information, support from service providers, and the MSME's ability to adapt to legal procedures.
creator: Widya Hartati
creator: Sandy Ari Wijaya
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-17
publication date: 2025-12-17
volume: 2
number: 4
starting page: 220
ending page: 227
doi: 10.61132/jumaket.v2i4.1085

Pengaruh Persepsi Harga, Promosi, Kualitas Produk, Gaya Hidup, dan Citra Merek terhadap Pembelian Motor Vespa Matic LX di Kota Tegal
type: item
description: The development of the automotive industry, especially automatic motorcycles in Indonesia, is increasingly rapid and triggers fierce competition between manufacturers, including Piaggio with the Vespa Matic LX product which has a unique design, elegant image, and different characteristics from other automatic motorcycles. This study aims to analyze the influence of price perception, promotion, product quality, lifestyle, and brand image on the interest in buying Vespa Matic LX in people in Tegal City. The research approach uses quantitative methods with survey techniques. The study population is the people of Tegal City who use or own a Vespa Matic LX, and because the population is unknown, the sample determination uses the Lemeshow formula so that 100 respondents were obtained. Data analysis included instrument tests, classical assumption tests, and multiple linear regressions with the help of IBM SPSS Statistics 22. The results showed that all variables—price perception, promotion, product quality, lifestyle, and brand image—had a positive and significant effect on purchase interest. These findings confirm that the management of the right marketing strategy in terms of price, promotion, quality, lifestyle, and brand image can increase consumer interest in the Vespa Matic LX. This research provides important implications for companies in formulating marketing strategies that are more effective and oriented to consumer needs.
creator: Rizqi Roman Azmi
creator: Rauly Sijabat
creator: Ika Indriasari
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-17
publication date: 2025-12-17
volume: 2
number: 4
starting page: 228
ending page: 243
doi: 10.61132/jumaket.v2i4.1083

The Influence of Workload, Job Stress, and Work Spirit on Employee Performance at PT Victory International Futures Surabaya
type: item
description: This study aims to examine the effects of workload, job stress, and work spirit on employee performance at PT Victory International Futures Surabaya, a financial services company operating in the highly demanding futures trading industry. Employing a quantitative descriptive–correlational approach, data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using JASP and Partial Least Squares–Structural Equation Modeling (PLS-SEM) using WarpPLS, which is suitable for addressing multicollinearity issues and relatively small sample sizes (n = 37). The findings reveal that workload and job stress have significant negative effects on employee performance, whereas work spirit has a significant positive effect and emerges as the most dominant predictor. These results reinforce the Job Demands–Resources (JD–R) theory, which posits that job demands such as workload and stress can reduce performance when not balanced with adequate psychological resources like work spirit. Practically, the study recommends that management optimize workload distribution, implement stress management strategies, and strengthen employee motivation to improve performance sustainably. The study is limited by its small sample size and single-company focus, suggesting that future research should expand the organizational context and incorporate additional variables such as job satisfaction or organizational commitment.
creator: Yustina Murni
creator: Dian Ferriswara
creator: Galuh Ajeng Ayuningtiyas
creator: Liling Listyawati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-17
publication date: 2025-12-17
volume: 2
number: 4
starting page: 244
ending page: 265
doi: 10.61132/jumaket.v2i4.1086

Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian
type: item
description: This study aims to analyze the influence of service quality, product quality, price perception, and Word of Mouth on eyeglass purchasing decisions at Optik Anugerah Nganjuk. The background of this study is based on the increasing business competition in the optical sector and the increasing consumer awareness of the value, price, and quality of the products they consume. This study uses a quantitative approach with a survey method. The population in this study were all consumers of Optik Anugerah Nganjuk, with a sample of 88 respondents determined using a specific sampling technique. Data collection was carried out by distributing questionnaires compiled based on a Likert scale. The obtained data were analyzed using multiple linear regression methods to determine the influence of independent variables on the dependent variable. The results of the study indicate that partially service quality, price perception, and Word of Mouth have a significant effect on purchasing decisions, while product quality has no significant effect. However, simultaneously, all four independent variables have a significant effect on purchasing decisions. The findings of this study are expected to be strategic considerations for optical managers in improving service quality and the effectiveness of marketing strategies.
creator: Nandha Sonaka
creator: Heru Sutapa
creator: Rafikhein Novia Ayuanti
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-17
publication date: 2025-12-17
volume: 2
number: 4
starting page: 266
ending page: 279
doi: 10.61132/jumaket.v2i4.1087

Pengaruh Psychological Well-Being Terhadap Kinerja Karyawan: Systematic Literature Review
type: item
description: This study aims to provide a comprehensive understanding of how psychological well-being (PWB) influences employee performance through a Systematic Literature Review approach. By analyzing a range of relevant and open-access studies, this review synthesizes key findings to identify patterns that explain the relationship between psychological well-being and work outcomes. The analysis reveals that PWB is a crucial internal factor shaping productive, stable, and consistent employee behavior. Individuals with higher levels of psychological well-being tend to demonstrate stronger motivation, higher discipline, and better adaptability when facing pressure or organizational changes. Beyond its direct influence, PWB also acts as a connecting variable between other determinants such as job satisfaction, work-life balance, and organizational support and improved performance. Overall, the review highlights that psychological well-being is not merely a personal condition but a strategic resource that significantly contributes to long term organizational productivity. Therefore, enhancing employee well-being should be integrated into human resource management practices as both a preventive measure and a long term capacity building strategy.
creator: Wisnu Prasojo
creator: Amelia Putri
creator: Rahma Anita Sari
creator: Dani Rizana
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 2
number: 4
starting page: 280
ending page: 293
doi: 10.61132/jumaket.v2i4.1093

Rekonfigurasi Etika Administrasi sebagai Determinan Mutu Pelayanan Aparatur Sipil Negara dalam Mewujudkan Prinsip Good governance di Kota Palangka Raya
type: item
description: This study provides an in-depth examination of the relationship between the implementation of administrative ethics and the quality of civil service performance within the framework of good governance principles in Kota Palangka Raya. Employing a qualitative–descriptive approach grounded in literature-based analysis, this research explores various empirical findings related to public service practices, bureaucratic transparency, regional asset management, and the integrity of civil servants. The analysis reveals that administrative ethics have not been fully internalized, as evidenced by persistent delays in service delivery, employee absenteeism, convoluted procedures, low responsiveness, and weak accountability and regulatory compliance. These conditions indicate a substantial gap between ideal ethical standards and actual administrative practices. The findings further confirm that core values of administrative ethics—such as integrity, discipline, responsibility, transparency, and professionalism—play a determinant role in realizing good governance principles, including transparency, effectiveness, efficiency, accountability, and the rule of law. This study asserts that strengthening administrative ethics is a strategic prerequisite for improving civil service quality and restoring public trust. The implications highlight the need for continuous capacity-building, enhanced integrity among civil servants, and strengthened oversight mechanisms to establish an equitable, accountable, and citizen-oriented system of governance.
creator: Aprilya Fransisca Natasya
creator: Ica Sridewi
creator: Tiara Tiara
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 2
number: 4
starting page: 294
ending page: 306
doi: 10.61132/jumaket.v2i4.1075

Perencanaan Ulang Tata Letak Fasilitas Pabrik Oncom Bu Nana Menggunakan Metode Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR)
type: item
description: This study aims to improve the effectiveness of facility arrangement at Pabrik Oncom Bu Nana by analyzing interactions among production activities and designing spatial layouts based on their priority levels. The current layout presents several critical issues, particularly because the equipment sanitation area is combined with the toilet, creating a significant risk of contamination and reducing hygiene during production. In addition, irregular material flow and excessive worker movement lead to inefficient work processes and may affect the quality of the final product. To address these issues, this study employs the Activity Relationship Chart (ARC) to evaluate the functional closeness among production areas, as well as the Total Closeness Rating (TCR) to determine facility placement priorities based on the intensity of inter-stage relationships. The results of the ARC analysis indicate that the fermentation room has the strongest link to the main stages of oncom production, requiring its placement to be closer to the preparation and molding areas. Findings from the TCR further emphasize that fermentation should become the primary focus in the layout redesign. Based on both methods, a more organized layout design is proposed by relocating the fermentation room to the beginning of the production flow, separating the toilet and sanitation room into two distinct areas, and restructuring the storage, molding, and drying spaces. This redesigned layout is expected to enhance cleanliness, improve material flow, and strengthen the operational effectiveness of Pabrik Oncom Bu Nana.
creator: Haykal Heryawan
creator: Putri Salbilah Taharoh
creator: Maora Amelya Setiawan
creator: Muhammad Rayhan Arrafii
creator: Husnul Fikri
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 2
number: 4
starting page: 307
ending page: 317
doi: 10.61132/jumaket.v2i4.1092

Penerapan Seven Tools dalam Identifikasi dan Perbaikan Cacat Produk pada Proses Produksi Roti D’One
type: item
description: This study aims to analyze the bread production system of UMKM Roti D’One using the Input–Process–Output (IPO) approach and to identify product defects through the application of the Seven Tools of quality control. Data were obtained through interviews, field observations, and production recording. The IPO analysis shows that the production process is carried out manually and relies heavily on worker skills and household-scale equipment. Based on the checksheet, two dominant types of defects were identified—non-soft texture and uneven color—resulting in 30 defective products out of 1,400 breads produced in one week. The Pareto analysis indicates that texture defects contribute the largest portion (56.7%) of total defects. Meanwhile, the fishbone diagram reveals that the main causes originate from raw material inconsistency, equipment limitations, variations in worker skills, and manual production methods. This study suggests improvements related to raw material standards, production consistency, and worker training to reduce defects and enhance the overall quality of Roti D’One products.
creator: Febrianti Galingging
creator: Lisa Ardea
creator: Muhammad Zhorvan El Parisi
creator: Mujib Qalsyi
creator: Syabila Adrinamira Mumtaz
creator: Velika Anandita Humaira
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 2
number: 4
starting page: 318
ending page: 329
doi: 10.61132/jumaket.v2i4.1089

Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening
type: item
description: The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image on purchasing decisions for Lifebuoy bath soap in Semarang City, with purchase intention as an intervening variable. This study used a quantitative approach with explanatory research. The population in this study was all Lifebuoy bath soap users in Semarang City. The sample was determined using a non-probability sampling method using the Lemeshow formula, resulting in 96 respondents. Data analysis techniques used Descriptive Statistical Analysis, Measurement Model Evaluation (Outer Model), and Structural Model Evaluation (Inner Model) using the SmartPLS 0.4 application. The results of the study indicate that advertising has a direct influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, advertising does not have a significant direct influence on purchase intention, brand image has a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions, purchase intention mediates the relationship between advertising and purchase decisions, and purchase intention mediates the relationship between brand image and purchase decisions.
creator: Munaya Ayu Prasasti
creator: Mochamad Fadjar Darmaputra
creator: Ratih Hesty Utami Puspitasari
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-18
publication date: 2025-12-18
volume: 2
number: 4
starting page: 330
ending page: 344
doi: 10.61132/jumaket.v2i4.1102

Kualitas Layanan, Harga, dan Kepercayaan sebagai Penentu Loyalitas Pelanggan: Literature Review Sistematis dan Sintesis Temuan Empiris Terbaru
type: item
description: In an increasingly competitive business world with ever-increasing customer demands for the quality of services and goods, customer satisfaction and loyalty have emerged as crucial issues in today's marketing management. Under such conditions, business entities must identify the key elements that shape satisfaction and how these contribute to building customer loyalty. This paper aims to examine the nature of study results on the determinants of satisfaction and loyalty through an evaluation of several recent empirical studies. Two key questions are addressed: which elements most strongly influence customer satisfaction, and what is the intermediary function of satisfaction in explaining the relationship between marketing variables such as service quality, cost, brand image, and trust with customer loyalty. The technique employed is a qualitative literature review through a search of articles using Google Scholar and Publish or Perish (PoP). Key terms used include customer satisfaction, customer loyalty, service quality, and trust. Of the 50 articles found in the initial phase, 15 met the inclusion standards and were thoroughly reviewed. The evaluation findings reveal three dominant patterns: service and product quality are the most stable factors driving satisfaction; cost and brand image serve as supporting factors; and trust acts as an important intermediary variable. This evaluation confirms that customer satisfaction is a key component in strengthening loyalty. Future studies are recommended to expand the scope of business sectors, use a more comprehensive structural framework, and utilize a wider variety of methodological techniques.
creator: Rizqi Hidayatul Lael
creator: Haidar Rafli Rasyad
creator: Muhamad Khoirul Anam
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 2
number: 4
starting page: 345
ending page: 354
doi: 10.61132/jumaket.v2i4.1103

Content Marketing, Influencer Marketing, dan Ulasan Online Mendorong Minat Beli Skincare
type: item
description: This study aims to analyze the impact of content marketing, influencer marketing, and online customer reviews on the purchasing interest in Skintific products on TikTok among Generation Z students of the Bachelor of Management program at Universitas Semarang. Primary data was collected through a Google Form questionnaire distributed to Generation Z students using purposive sampling technique, based on the criteria of Generation Z age, active TikTok users, and familiarity with Skintific products. A quantitative approach was applied using multiple linear regression analysis after validity, reliability, normality, multicollinearity, and heteroscedasticity tests met the requirements. The results show that content marketing, influencer marketing, and online customer reviews individually have a significant positive effect on purchasing interest in Skintific products. Simultaneously, these three variables significantly influence purchasing interest, with a strong contribution. These findings imply that an integrated digital marketing strategy involving content marketing, influencer marketing, and online customer reviews is effective in increasing purchasing interest among Generation Z students on TikTok. This provides valuable insights for companies in designing more effective digital marketing campaigns to attract young consumers through social media platforms.
creator: Danar Adi Wijanarko
creator: Arina Mana Sikana
creator: Rindy Pramitha Sari
creator: Krisnawati Krisnawati
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
volume: 2
number: 4
starting page: 355
ending page: 371
doi: 10.61132/jumaket.v2i4.1104

Pengaruh Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT XYZ Cabang Jambi
type: item
description: This study aims to determine the effect of compensation on employee performance through job satisfaction as an intervening variable at PT Sumber Alfaria Trijaya Tbk Jambi Branch. The population and sample in the study were all employees of PT Sumber Alfaria Trijaya Tbk Jambi Branch totaling 754 employees, while the sample was determined using a sampling method adjusted to the research needs of 89 employees. This study uses a quantitative approach and data were collected through a questionnaire method. The data analysis method of this study is descriptive statistical analysis using the Structural Equation Model (SEM) technique using the SmartPLS 4 program analysis tool. Model testing includes convergent validity testing through outer loading and Average Variance Extracted (AVE) values, discriminant validity testing, and reliability testing through Composite Reliability and Cronbach's Alpha values. Evaluation of the structural model was carried out by looking at the R-Square value, direct effect, indirect effect, and hypothesis testing through t-statistic and p-value. Based on the results of the study, it shows that the average employee performance score of 397.2 is included in the very high category; compensation of 394.3 is included in the very high category; and job satisfaction of 399.1, categorized as very high. The results of the PLS test indicate that compensation has a positive and significant effect on employee performance; compensation has a positive and significant effect on job satisfaction; job satisfaction has a positive and significant effect on employee performance; and compensation has a positive and significant effect on employee performance through job satisfaction as an intervening variable. This research recommends: (1) For the employee performance variable, companies are advised to provide time management training and conduct regular evaluations to achieve work targets more consistently. (2) For the compensation variable, companies need to improv…
creator: Heri Fitriansyah
creator: Rohman Wilian
creator: Feny Tialonawarmi
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-22
publication date: 2025-12-22
volume: 2
number: 4
starting page: 372
ending page: 392
doi: 10.61132/jumaket.v2i4.1112

Pengaruh Motivasi Ekstrinsik, Self Efficacy, dan Work Life Balance terhadap Kinerja Karyawan Produksi Rokok 12 PT Praoe Lajar
type: item
description: This research is motivated by the existence of factors that influence employee performance in a company. The aim of this study is to determine the influence of extrinsic motivation, self-efficacy, and work-life balance on the performance in the 12-cigarette production employees at PT Praoe Lajar Semarang. The population in this study was 120 employees in the 12-cigarette production department at PT Praoe Lajar Semarang. The sample used was purposive sampling, with 60 respondents. The instrument used was a questionnaire and the measurement used a likert scale. The test tool used was SPSS Version 26. Data analysis methods included validity testing, reliability testing, respondent description analysis, multiple linear regression, classical assumption testing, t-test, and coefficient of determination testing. The results indicate that extrinsic motivation has a positive and significant effect on employee performance, indicating that employees are motivated by external influences to improve their performance. Self-efficacy has a positive and significant effect on employee performance, indicating that employees are satisfied with their ability to improve their performance. Work life balance has a positive and significant effect on employee performance, meaning that the higher the work life balance of employees, the better their performance will be.
creator: Anissa Azhari
creator: Adhi Pradiptya
creator: Edy Suryawardana
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-22
publication date: 2025-12-22
volume: 2
number: 4
starting page: 393
ending page: 407
doi: 10.61132/jumaket.v2i4.1081

Analisis Konseptual Kewirausahaan Sosial dan Inovasi Sosial: Menciptakan dan Mempertahankan Dampak Keberlanjutan
type: item
description: This conceptual research analyzes the relationship between social entrepreneurship and social innovation as an integrated framework for creating and sustaining sustainable impact. Social entrepreneurship is positioned as a strategic mechanism that combines the disciplines of entrepreneurship, value creation, and community empowerment to address complex social and environmental challenges. Meanwhile, social innovation provides new solutions, approaches, and models that drive systemic change and expand community participation in social development. Through a literature-based analysis, this research demonstrates that the synergy between these two concepts enables organizations to design sustainable business models that balance social mission with economic sustainability. The research findings confirm that sustainable social impact is achieved through three interrelated key pillars: system-oriented innovation, hybrid and adaptive business models, and collaborative ecosystems that strengthen institutional capacity and legitimacy. This research provides theoretical contributions by developing a conceptual framework that integrates social value creation, innovation processes, and sustainability mechanisms. Future research is recommended to empirically test this conceptual model through case studies or mixed approaches to assess its applicability in various socio-economic contexts.
creator: Bintang Permata Putri
creator: Agung Winarno
creator: Wening Patmi Rahayu
rights: Copyright (c) 2025 Jurnal Manajemen Kewirausahaan dan Teknologi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
volume: 2
number: 4
starting page: 408
ending page: 417
doi: 10.61132/jumaket.v2i4.1135