Riang Santi Darni Zai and Yugi Setyarko 2025. Peran Brand Awareness, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty Pengguna Smartphone Samsung di Kabupaten Nias Barat. Jurnal Manajemen Bisnis Era Digital. 2, 1 (Aug. 2025), 218–236. DOI:https://doi.org/10.61132/jumabedi.v2i3.757.