ELVIRA SITNA HAJAR; SYARIF SYARIF; ASEP SURYA LESMANA. Live Streaming Commerce Interactivity and Social Presence in Driving Impulsive Buying through Perceived Enjoyment among Generation Z Consumers. Jurnal Kewirausahaan Cerdas dan Digital, [S. l.], v. 2, n. 3, p. 20–36, 2025. DOI: 10.61132/jukerdi.v2i3.1515. Disponível em: https://ejournal.arimbi.or.id/index.php/JUKERDI/article/view/1515. Acesso em: 26 sep. 2026.