Yedi Sispurwanto, Firdaus Firdaus, & Novi Yanti. (2026). Sensory Marketing and Brand Experience in Enhancing Purchase Intention through Emotional Attachment among Local Lifestyle Brand Consumers. Jurnal Kewirausahaan Cerdas Dan Digital, 3(3), 83–98. https://doi.org/10.61132/jukerdi.v3i3.1620