Jurnal Bisnis Inovatif dan Digital dengan e-ISSN : 3046-8965, p-ISSN 3046-9724 diterbitkan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. Jurnal Bisnis Inovatif dan Digital (JUBID) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Inovatif dan Digital (JUBID) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli & Oktober). Jurnal Bisnis Inovatif dan Digital diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewiraausahaan dan Bisnis Indonesia, berkolaborasi dengan Universitas dan didukung oleh Asosiasi Pengelola Jurnal Indonesia. Indexed by : Journal Sponsors and Partners :
Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Keripik Sokressh Malang
Currently the growth of culinary is increasingly competitive, Every small medium enterprise must pay attention to the strategies to retain consumers. Promotion and product quality can influence the consumer's purchasing decisions. The objective of this research was to analyze the effect of promotion and product quality on purchasing decisions of Sokressh Malang chips. This research was a quantitative research with variables of promotion and product quality as independent variables while purchasing decisions as the dependent variable. The data collection was conducted by distributing questionnaires from 100 respondents who were instagram followers of Sokressh Malang chips. The respondents were selected through the purposive sampling method. The methods of data analysis used multiple regression analysis and hypothesis testing. The conclusion of this study is that promotion and product quality partially and simultaneously have a positive and significant effect on purchasing decisions for Sokressh Malang chips. It is expected that Sokressh Malang chips can make more attractive promotion, and innovattions on products by improving the product quality, in order that the consumers will be interested to buy Sokressh Malang chips.
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The Influence of Profitability, Liquidity, and Leverage on Financial Distress of Tourism Sector Companies
This study aims to determine the effect of profitability, liquidity, and leverage on financial distress of tourism sector companies listed on the Indonesia Stock Exchange for the period 2018-2023. The number of companies used as samples was 32 companies with certain criteria. The sampling technique used purposive sampling, so that the total analysis units in this study were 192. Multiple linear regression analysis was used in the analysis of this research data. The results of the study indicate that profitability, liquidity, and leverage have a positive effect on financial distress. Thus, it can be concluded that the overall results of this study are that profitability, liquidity, and leverage can influence financial distress.
Makna Etika Kerja Bagi Kesehatan Mental Karyawan: Studi Pada Ox Coffee
This study aims to explore the meaning of work ethics in relation to employees’ mental health within the café industry, with a specific focus on Ox Coffee in Medan. Utilizing a descriptive qualitative approach, data were collected through in-depth interviews with five permanent employees across various roles. The findings indicate that the application of work ethics at Ox Coffee encompasses discipline, responsibility, open communication, customer service, and skills development. Employees perceive work ethics as a guide for managing job-related stress, a foundation for psychological well-being, a contributor to professional identity, and a mechanism for reducing workplace conflict and tension. Key factors such as fairness in task distribution, constructive communication, recognition of employee contributions, and work-life balance were found to significantly influence mental health. The study recommends strategies including the development of a supportive and inclusive work culture, skills training, effective communication systems, and mental health programs to foster a psychologically healthy workplace in the café sector.
Regulasi dan Perkembangannya dalam Sektor Publik
The research discusses the evolution of public sector regulation in Indonesia, from the pre-reform era to the contemporary reform era, and the implementation challenges encountered. The library research method is adopted to facilitate an exploration of different regulatory mechanisms and paradigms that influence national financial governance. The research shows a trend towards the establishment of more accountable and transparent systems of regulation. Major challenges identified are the absence of skilled human resources, underdeveloped information technology infrastructures, and limited awareness of public accountability.
Analisis Efektivitas Penyaluran Pembiayaan Murabahah terhadap Pertumbuhan Laba Bersih: Studi Kasus Bank BJB Syariah KCP Lippo Cikarang
This study aims to analyze the effectiveness of murabahah financing distribution on net profit growth at Bank BJB Syariah KCP Lippo Cikarang. The background of the study is based on the importance of murabahah financing as one of the main products of Islamic banks in supporting profit growth, as well as the need to ensure that the distribution of financing runs effectively and has a positive impact on the bank's financial performance. This study uses a qualitative method with a case study approach, where data is collected through in-depth interviews and internal bank documentation. The results of the study indicate that the distribution of murabahah financing at Bank BJB Syariah KCP Lippo Cikarang has been running effectively, marked by a consistent increase in net profit during the study period. This finding indicates that optimizing the murabahah financing distribution process can be an important strategy in increasing the profitability of Islamic banks. The implication of this study is the need to strengthen the financing monitoring and evaluation system so that the effectiveness of distribution is maintained and is able to provide maximum contribution to the growth of the bank's net profit.
Pengaruh Keberagaman Produk dan Lokasi terhadap Niat Beli di UD. Jesron
This study aims to determine the effect of product diversity and location on consumer purchase intention at UD Jesron. This research uses a quantitative approach with a survey method through questionnaires distributed to 40 respondents who have purchased products at UD Jesron. Data were analyzed using validity tests, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 25. The results showed that product diversity had no significant effect on purchase intention (sig. 0.849 > 0.05), while location had a positive and significant effect on purchase intention (sig. 0.010 < 0.05). Simultaneously, both variables significantly affected purchase intention with a significance value of 0.000 < 0.05. The coefficient of determination indicates that 33.8% of the variation in purchase intention is influenced by product diversity and location, while the rest is influenced by other variables outside the model. Based on these findings, it is suggested that UD Jesron should optimize its business location and implement appropriate marketing strategies for its products.
Digitalisasi Sistem Penjualan pada Ubay Galon dengan Model Waterfall
Manual transaction and stock recording at Ubay Galon causes various issues, such as data loss, record inaccuracies, and lack of real-time access. This study aims to design and develop a web-based sales information system to improve operational efficiency and data accuracy. The research was conducted at Ubay Galon, South Tangerang, using the Waterfall development method. Data collection techniques include observation, interviews, and literature studies. The system was designed using UML and implemented with web technologies. The result is a sales information system that records transactions, manages inventory, and generates automatic and real-time reports. The system also enhances data security with login and automatic backup features. In conclusion, the system effectively supports the digital transformation of Ubay Galon's business processes.
Analisis Penerapan PSAK 105 Perhitungan Bagi Hasil Mudharobah Pada Bank BJB Syariah KCP Lippo Cikarang
This study aims to analyze the implementation of PSAK 105 related to the calculation of mudharabah profit sharing at Bank BJB Syariah KCP Lippo Cikarang. The research method used is qualitative with a descriptive approach, where data is collected through interviews, observations, and documentation. The analysis is carried out by comparing the practice of calculating mudharabah profit sharing at the bank with the provisions stipulated in PSAK 105, which includes aspects of recognition, measurement, presentation, and disclosure of mudharabah transactions. The results of the study indicate that in general Bank BJB Syariah KCP Lippo Cikarang has implemented the principles of PSAK 105 in calculating mudharabah profit sharing, but there are still several obstacles such as employee understanding of sharia accounting standards, optimization of information technology systems, and internal socialization regarding standard updates. These findings emphasize the importance of improving human resource competency and strengthening the supervision system so that the implementation of PSAK 105 can run optimally and support transparency and accountability of sharia bank financial reports.
This study aims to examine the implementation of public sector accounting in Indonesia through a literature review approach. The findings indicate that Indonesia has adopted the modified accrual basis as the foundation for public financial reporting, as stipulated in PSAP No. 01 of 2022. However, the transition towards a full accrual system still faces several challenges, including limited understanding of accrual concepts among government personnel, inadequate information technology infrastructure, and bureaucratic culture that remains cash-oriented. This study emphasizes that public sector accounting is not merely a financial recording tool, but also a crucial instrument for promoting transparency, public accountability, and sound public financial governance.
Analisis Pengaruh Citra Merek, Suasana Toko, dan Kualitas Produk terhadap Keputusan Pembelian pada Bebek Goreng Pak Ndut Kartasura
This study aims to examine the impact of brand image on purchasing decisions, assess how the store atmosphere affects buying behavior, and evaluate the influence of product quality on purchase choices. The research employs a quantitative approach, targeting consumers who have made purchases at the Bebek Goreng Pak Ndut Kartasura outlet. Sampling was conducted using a non-probability purposive sampling technique. Data were gathered through questionnaires distributed to 160 respondents. The data analysis performed using IBM SPSS 25 software, the study variables including Brand Image, Store Atmosphere, Product Quality, and Purchasing Decisions. Findings reveal that brand image is affecting purchasing decisions. Similarly, the store atmosphere also has a significant positive impact. Product quality was found to positively and significantly influence consumers' purchase decisions as well. From these results, it can be concluded that improving management of brand image, product quality, and store atmosphere will likely enhance purchasing decisions on Bebek Goreng Pak Ndut Kartasura.
Hubungan Penggunaan Automatic Dependent Surveillance – Broadcast Dengan Keselamatan Lalu Lintas Penerbangan di Perum LPPNPI Cabang Semarang
This study evaluates the relationship between the Automatic Dependent Surveillance - Broadcast (ADS-B) system and safety in air traffic management at the Semarang Branch of Perum LPPNPI. The need for enhanced efficiency and operational safety in air travel has increased, particularly following the rise in aircraft movements post-COVID-19. ADS-B, a satellite-based monitoring system, provides real-time data on aircraft position, speed, and altitude to air traffic controllers, facilitating quick and accurate decision-making. Employing a quantitative associative approach, the study uses saturated sampling, including all 26 active Air Traffic Controller personnel at the Semarang Branch. Data were gathered through a Likert scale questionnaire measuring respondents' perceptions of the variables. Analysis using SPSS revealed a significance value of 0.000, indicating a statistically significant relationship between ADS-B usage and flight safety. The correlation coefficient of 0.780 demonstrates a strong positive relationship, while the determination coefficient of 0.608 indicates that 60.8% of variations in flight safety can be attributed to the ADS-B system. Additionally, the t-test results confirm that the calculated t value exceeds the t table, reinforcing the conclusion of a significant and consistent relationship between the variables.
Pengaplikasian Prosedur Penggunaan Aviobridge Dalam Pelaksanaan Kerja Petugas Apron Movement Control Bandar Udara Supadio Pontianak
Supadio Airport in Pontianak is a major air transport gateway in West Kalimantan, heavily reliant on aviobridge facilities to support passenger comfort and operational efficiency. However, the implementation of aviobridge operating procedures by Apron Movement Control (AMC) officers often faces challenges, such as procedural inconsistencies and technical obstacles. This study aims to analyze the compliance of AMC officers with standard operating procedures (SOP) for aviobridge usage and to identify the challenges encountered in its operation at Supadio Airport, Pontianak. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with AMC officers, and documentation studies related to SOP and aviobridge operational reports. Data analysis was conducted systematically to evaluate procedural implementation and identify inhibiting factors in AMC officers' performance. The results of the study showed that most AMC officers had implemented the SOP for operating the aviobridge well, but there were still some discrepancies, especially in the undocking process and coordination between units. The main obstacles faced included limited personnel in one shift, as well as technical problems with the aviobridge facilities, increasing training and coordination across units was needed to ensure optimal and safe aviobridge operations.
Penentuan Harga Pelayanan Publik Pendekatan Keadilan Dan Efisiensi Dalam Pelayanan Pemerintah Daerah
This study aims to analyze the determination of public service tariffs at the local government level. The method used is a qualitative approach with data collection techniques in the form of literature studies, observations, and policy documentation. The results of the study indicate that tariff determination is not yet fully transparent and participatory. A fair, efficient, and community-involved tariff policy is needed to increase the legitimacy and sustainability of public services.
Analisis Akuntabilitas dan Transparansi dalam Pengelolaan Bantuan Langsung Tunai (BLT) Tahun 2021 di Desa Kota Raja, Kabupaten Tanjung Jabung Timur
This study aims to determine the accountability and transparency in the management of Direct Cash Assistance (BLT) in Kota Raja Village, Tanjung Jabung Timur Regency. This study was conducted using a qualitative descriptive method. The types of data used are primary data and secondary data. The data collection techniques used were questionnaires and observations. The population in this study was The population in this study were 40 village government officials, namely the Village Head, Village Secretary, Planning Head, Finance Head, RT Head, Hamlet Head and BPD members consisting of the BPD Chair, BPD Deputy Chair, BPD Secretary, Several BLT Recipient Communities in Kotar Raja Village. The data analysis method used in this study is a quantitative descriptive method. The results of this study indicate that the management of Direct Cash Assistance (BLT) in Kotar Raja Village has implemented the principles of Accountability and Transparency.
Pengaruh Rasio Profitabilitas terhadap Nilai Perusahaan pada PT. Timah Tbk
The purpose of this research is to examine the influence of . Return on assets, Return on equity, Net profit margin on Price to book value at PT Timah, Tbk for period 2013-2023. The research employs ratio secondary data derived from the company’s annual financial statement, accessed through the official website (www.timah.ubb.ac.id.). To analyze the data, the study applies a series of statistical methods, including classical assumption tests, multiple linear regression analysis, and hypothesis testing, all conducted using SPSS version 23. The results of this study indicate that Return on Assets has a significant partial effect on Price to Book Value, while Return on Equity does not have a significant partial effect on PBV. Meanwhile, Net Profit Margin has a significant partial effect on PBV. Furthermore, ROA, ROE, and NPM have a significant simultaneous effect on PBV at PT Timah Tbk.
Pengaruh Cinta Uang, Literasi Keuangan, dan Sikap Keuangan terhadap Manajemen Keuangan Pribadi pada Generasi Z
The accelerated progress in technology alongside the global integration of digital trends have significantly shaped the financial behavior of Generation Z. This demographic often displays short-term financial tendencies, such as impulsive spending, the adoption of the “You Only Live Once” (YOLO) mindset, and doom spending, which often undermines long-term financial planning. This study seeks to examine the extent to which love of money, financial literacy, and financial attitude influence personal financial management among members of GenBI South Sumatra. Information was obtained via surveys distributed to 63 participants, proportionally selected from a total population of 175 students from UIN Raden Fatah, Sriwijaya University, and Sriwijaya State Polytechnic. The study employed a quantitative research design using Structural Equation Modeling (SEM) method with the SmartPLS 3.2.9 software. The data reveal that love of money, financial literacy, and financial attitude each have a positive and statistically significant impact on the personal financial management of Generation Z.
Pengaruh Kinerja Amc Dalam Pengawasan Fod Terhadap Keselamatan Penerbangan di Bandar Udara Internasional Sentani
Increased activity in the airside area, especially on the apron, causes the emergence of foreign objects such as gravel and oil spills that can disrupt flight safety. Apron Movement Control (AMC) plays a crucial role in regulating aircraft traffic, monitoring the apron area, and maintaining cleanliness from Foreign Object Debris (FOD). This study aims to evaluate the effect of AMC performance in FOD supervision on flight safety at Sentani International Airport. The method used is a quantitative approach with a saturated sampling technique, involving airside officers from airlines, Ground Handling (GH), Ground Support Equipment (GSE), and Marshallers. Data were collected through a closed questionnaire with a 4-point Likert scale and analyzed using validity, reliability, simple linear regression, T-test, and coefficient of determination. The results of the analysis show that AMC performance has a positive and significant effect on flight safety, with a significance value of the T test <0.05. The coefficient of determination (R²) of 0.916 indicates that AMC contributes 91.6% to flight safety, while the rest is influenced by other factors. This finding emphasizes the importance of improving the professionalism and effectiveness of AMC officers' performance.
Pengaruh Fasilitas Kerja Unit Aviation Securit Terhadap Kinerja Petugas di Bandar Udara Betoambari Bau-Bau
This study aims to determine and analyze the extent to which work facilities, particularly the X-Ray Cabin, influence the performance of Aviation Security (AVSEC) officers at Betoambari Airport, Baubau. The background of this research is based on field findings indicating that several inspection facilities were either damaged or insufficient, which directly affected the effectiveness of the officers’ work and the smooth operation of the airport. The study uses a quantitative approach with a census method, involving the entire population of 23 AVSEC officers assigned to the X-Ray Cabin area. Data were collected through questionnaires and analyzed using SPSS version 25, employing simple linear regression, t-test, and the coefficient of determination (R²). Indicator analysis also shows that within the work facilities variable (X), the indicator “Ability to Optimize Work Results” received the highest score, indicating the importance of available facilities in supporting daily work efficiency. Conversely, the indicator “In Accordance with Needs” received the lowest score, suggesting that the availability and quality of the X-Ray Cabin are still suboptimal, both in terms of quantity and technical condition. In the performance variable (Y), the indicator “Task Execution” ranked the highest, reflecting the officers’ strong compliance with SOPs and their ability to carry out tasks professionally. However, “Work Quality” was the lowest-scoring indicator, implying that limited facilities directly impact the overall quality of output. The research findings indicate that X-Ray Cabin work facilities have a positive and significant influence on the performance of AVSEC officers, as evidenced by a significance value of 0.000 (< 0.05) and a regression coefficient of 0.926. The coefficient of determination test reveals that the contribution of work facilities to performance reaches 70.2%, while the remaining 29.8% is influenced by other variables outside the scope of this research.
Pengaruh Kesadaran dan Tingkat Pendidikan Terhadap Kepatuhan Wajib Pajak dalam Membayarkan Pajak Kendaraan Bermotor di Kota Medan
Taxes are the primary source of state revenue, and the Motor Vehicle Tax (PKB) is one of the regional taxes that contributes significantly to Regional Original Revenue (PAD). However, taxpayer compliance in the city of Medan remains suboptimal. This study aims to analyze the effect of awareness and education level on taxpayer compliance in paying motor vehicle taxes in Medan. The research method uses a quantitative approach with a survey technique involving 75 taxpayers. Data analysis includes validity and reliability tests, normality, multicollinearity, heteroscedasticity, and multiple linear regression analysis. The results show that both awareness and education level have a significant partial effect on taxpayer compliance, supported by significance values less than 0.05. Simultaneously, the two variables also have a significant influence, with an R Square value of 0.471. This means that 47.1% of the variation in taxpayer compliance is explained by awareness and education level. These findings indicate that improving taxpayer awareness and education is a crucial factor in increasing compliance with motor vehicle tax payments in Medan.
Analisis Pengaruh Return On Equity dan Debt To Equity Ratio terhadap Pertumbuhan Laba pada PT. Lippo Karawaci Tbk.
Lippo Karawaci Tbk is one of the largest property companies in Indonesia that operates in a dynamic external environment, characterized by macroeconomic pressures, strict regulations, and changes in consumer behavior. This study aims to analyze the company's strategy in facing external and internal challenges, as well as developing strategies based on resource advantages and sustainability principles. The purpose of this study is to determine whether Return On Equity (ROE) and Debt To Equity Ratio (DER) have an effect on profit growth at PT. Lippo Krawaci Tbk during the period 2013-2023, both partially and simultaneously. This type of research is associative research. The instrument used in this study is a list of financial report tables of PT. Lippo Krawaci Tbk. The population used in this study is the financial statements of PT. Lippo Krawaci Tbk for 27 years (1996-2023). The sample is the financial statements for the last 11 years from 2013-2023 consisting of the balance sheet of total debt, total equity and the Profit and Loss report consisting of Net Profit. The sampling technique used is Non Probability Sampling, namely Purposive Sampling. The data analysis techniques used to process data in this study are the Classical Assumption Test, Determination Coefficient Test, Multiple Linear Regression Analysis Test, Hypothesis Test consisting of the F Test (partial) and the T Test (simultaneous).
Pemanfaatan Pembelajaran Interaktif dalam Meningkatkan Inovasi Pembelajaran di Era Digital
This study employs a qualitative method through a literature review approach and aims to examine the utilization of interactive learning in enhancing educational innovation in the digital era. The study is driven by the urgency to adapt learning processes to the rapid advancement of technology, requiring strategies that optimize the use of interactive media in teaching and learning activities. Based on a review of various academic sources such as books, journals, and scientific articles, it is found that interactive learning holds great potential in creating engaging learning environments, increasing student participation, and stimulating creativity and innovation. The integration of digital technology in interactive learning is also considered effective in expanding access to information, facilitating better understanding of learning materials, and enriching learning resources. Therefore, the literature reviewed indicates that developing technology-based interactive learning is highly relevant to improving the quality of education in facing the challenges of the digital age.
Pengaruh Motivasi Kerja, Lingkungan Kerja, dan Kepuasan Kerja terhadap Produktivitas Karyawan di PT. Nihon Seiki Indonesia
This study aims to determine the influence of Work Motivation, Work Environment, and Job Satisfaction on Employee Productivity at PT. Nihon Seiki Indonesia. This research is motivated by the phenomenon of declining employee productivity as shown by the non-achievement of work targets in recent months. This problem indicates the possibility of a decline in internal quality that needs to be evaluated, such as low motivation, less supportive work environment conditions, and less than optimal job satisfaction. This decline can also have an impact on the company's overall performance, including in terms of efficiency, production quality, and customer satisfaction that are declining over time. The method used in this study is a quantitative method with a descriptive and verifiable approach. The data collection technique was carried out through the distribution of questionnaires to 90 employees as a sample of the total population of 115 employees working in the company. The research instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression analysis, t-test (partial), F test (simultaneous), and determination coefficient (R²) test, with the help of SPSS software version 26. The results of the study show that Work Motivation, Work Environment, and Job Satisfaction have a significant effect on Employee Productivity, both partially and simultaneously. These findings confirm that the increase in employee work productivity is not only dependent on external factors such as technology and management systems, but is also highly determined by internal factors that are directly related to individual comfort and satisfaction at work. Therefore, company management needs to focus more on efforts to create a conducive work environment, build strong motivation, and increase employee job satisfaction as a strategy to optimize productivity. In addition, continuous training and effective communication between teams also need to be improved to maintain morale, collaboration, and the achievement of overall organizational targets.
Perancangan Sistem Informasi Pendaftaran Rawat Jalan Berbasis Web di RSUD X
This study aims to design and implement a web-based outpatient registration information system at Regional General Hospital (RSUD) X to overcome issues arising from the manual registration system. The current manual registration system at RSUD X causes problems such as long queues, potential data entry errors, lost files, and difficulty in finding patient medical history. As a result, patient waiting times are longer, the administrative staff's workload increases, and the overall effectiveness of services decreases. The research method used is a qualitative one, which describes various processes in the system, from patient data input to the digital registration receipt output. The system design approach uses the waterfall method. Data collection was carried out through purposive sampling, while data gathering was done through interviews with registration officers, direct observation, and a documentation study in the medical records unit. The system is built with a combination of technologies, including PHP as a server-side programming language and MySQL as the database. The result is a web-based outpatient registration information system that can improve the efficiency and quality of hospital services. The advantages of this system include wide accessibility, time efficiency, and effective data management. This system is expected to reduce patient queues, improve the efficiency of the registration process, and simplify patient data management. However, the implementation of this system may face challenges such as limited resources and user skills. Solutions to overcome these challenges are effective resource allocation and user training. Overall, the web-based outpatient registration information system can be an effective solution to improve service quality at RSUD X.