Yedi Sispurwanto et al. 2026. Green Innovation and Entrepreneurial Orientation as Strategies for Building Competitive Advantage and Sustainable Performance in the Creative Industry. Jurnal Pemimpin Bisnis Inovatif. 3, 2 (Apr. 2026), 15–26. DOI:https://doi.org/10.61132/jpbi.v3i2.1614.