Workshop of Human Resource Capacity Development Through Canva Training to Increase Msmes Digital Promotion in Bengkalis
(Case Study On Marketing Aspect)
DOI:
https://doi.org/10.61132/jpbi.v1i3.233Abstract
This seminar is an activity carried out to assist students and the wider community in developing the
ability of human resources to build creative businesses by utilising the Canva application. Increased digital
promotion is key for Micro, Small and Medium Enterprises (MSMEs) to increase their visibility and
competitiveness. This workshop aims to develop the capacity of human resources in Bengkalis Regency through
training using the Canva platform. Canva is an easy-to-use online graphic design tool, and this workshop is
designed to provide an in-depth understanding of using Canva in the context of digital promotion. Participants
will be guided to understand the basic concepts of graphic design, digital promotion strategies, and the
application of skills using Canva. During the training, participants will engage in hands-on practical sessions to
create attractive and effective digital promotional materials for their MSMEs.
Keywords: Workshop, Digital Promotion, Canva Training, MSMEs in Bengkalis.
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