Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital dengan e-ISSN : 3047-1184, p-ISSN 3047-1575 diterbitkan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemen namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November). Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, berkolaborasi dengan Universitas dan didukung oleh Asosiasi Pengelola Jurnal Indonesia. Indexed by : <a title="scholar.google" href="https://scholar.google.com/citations?hl=id&user=YBdrmPoAAAAJ&view_op=list_works&authuser=1&sortby=title&gmla=ALUCkoXwcgYbOwxCgwQrDThOXlGjrDB6AexUyLO5O-7alsCLZOqGkkfndh7JknBijQX0mB2rq2_whB4ecm1b2TT1ldYVeX2Eij7bCFPnQP67WgDO-TZ1EF1znQ&sciund=12439320380636987484&gmla=ALUCkoXZ0lG9b7AFDR9Wz_N4IYPNCWO1JbDCXmjyWiZjMUPW_VFuG4OKni3q8poNw8pMpHrXBNBZN-XWkAz-IT8BgcB5cZzhsN21miZ9Xioo7jSaJH6s6cFTlw&sciund=4990815618796761070&gmla=ALUCkoXROSLluIO6D1GDpUwuqc0NLHvkoOqZC-Is6t2PGPqgV7bHogkMPjoTIETwjcRp2UbMKNiDSlahocWkV6uzkIorg7_JVajI99Jgtp4imKlR27qg2hvSmg&sciund=15673752454763734163" target="_blank" rel="noopener"> Journal Sponsors and Partners :
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
Peran Strategi Bisnis dalam Meningkatkan Revenue
This study aims to analyze the role of business strategies in increasing revenue for micro, small, and medium enterprises (MSMEs), using the case study of Bakso Kojek vendors in Medan City. The background of the research is based on the increasingly intense competition in the culinary business, which requires effective business strategies to maintain existence while driving revenue growth. The research method used is a qualitative approach with data collection techniques through direct observation, semi-structured interviews, and documentation. The results of the study show that the business strategies implemented by Bakso Kojek vendors include consistently maintaining product quality, providing friendly service, selecting strategic business locations, and creative promotion through social media. These strategies have proven effective in attracting new customers, retaining existing customers, and sustainably increasing revenue. It can be concluded that the success of Bakso Kojek vendors in Medan City is largely attributed to their ability to adapt to market demands and competition by implementing strategic business decisions. The study suggests that other MSMEs in similar industries may benefit from adopting these strategies to enhance their revenue growth and business sustainability.
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Kontribusi Inovasi Bisnis dalam Meningkatkan Repeat Order di Rumah Makan & Warkop OJF Khas Melayu Padang di Kota Medan
This study aims to analyze the forms of innovation implemented by Rumah Makan and Warkop OJF Khas Melayu Padang in Medan City and their impact on customer satisfaction and repeat purchases. A case study approach was employed using semi-structured interviews, field observations, and document analysis. Data were analyzed qualitatively using inductive and deductive coding techniques. The findings reveal that innovations encompass product, service, and process aspects. Product innovations include the development of new menu variations, value meal packages, and frozen rendang as souvenirs. Service innovations are reflected in online ordering systems, faster service, loyalty promotions, and a more comfortable dining atmosphere. Process innovations involve centralized kitchen management, efficient ingredient storage, and the use of eco-friendly packaging. Customers generally respond positively, appreciating menu variety, digital convenience, and environmental awareness while maintaining the restaurant’s authentic taste. Innovation has proven to enhance repeat purchases through consistent product quality, friendly service, and loyalty programs. Despite challenges such as limited capital, human resource readiness, and competition, digital service innovation combined with menu development is considered most effective in improving customer satisfaction and loyalty in MSME-based culinary businesses.
Hedonic Shopping Value dan Shopping Lifestyle Sebagai Determinan Impulse Buying Melalui Positive Emotion pada Generasi Z Pengguna Tiktok Shop
This study aims to analyze the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying with Positive Emotion as a mediating variable in Generation Z TikTok Shop users in Muara Bungo City. This study uses a quantitative approach with a causal associative method. Primary data were obtained through distributing online questionnaires to 170 respondents selected using accidental sampling techniques. Data analysis was carried out by validity and reliability tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination (R²) analysis using the SPSS version 26 program. The results showed that Hedonic Shopping Value, Shopping Lifestyle, and Positive Emotion had a positive and significant effect on Impulse Buying, both partially and simultaneously. The coefficient of determination (R²) value of 0.732 indicates that 73.2% of the variation in impulsive buying behavior can be explained by these three variables, while the rest is influenced by other factors outside the research model. Positive Emotion has been shown to act as a mediating variable, strengthening the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying. This finding underscores the importance of emotional aspects and digital lifestyle in driving Generation Z's consumer behavior in the social commerce era.
Pengaruh Lokasi, Kualitas Pelayanan, dan Variasi Produk terhadap Loyalitas Konsumen di Kaki Empat Petcare Kediri
This study aims to determine the effect of the independent variables Location, Service Quality, and Product Variety—on the dependent variable, namely Customer Loyalty, at Kakiempat Petcare Kaliombo, Kediri City. This research applies a quantitative method, utilizing multiple linear regression analysis with the aid of SPSS 26 software. The sampling technique employed was incidental sampling. Based on the results, it can be concluded that Location has a partial and positive influence on Customer Loyalty. Service Quality has a partial and positive influence on Customer Loyalty. Product Variety also has a partial and positive influence on Customer Loyalty. Furthermore, Location, Service Quality, and Product Variety simultaneously have a positive and significant effect on Customer Loyalty. It is expected that through this research, Kakiempat Petcare Kaliombo, Kediri City, can maintain its strategic and easily accessible location, continuously uphold high service quality, and regularly update product variations in line with market trends, so that customers feel they have many choices and are encouraged to make repeat purchases.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Pemerintahan Kota Depok
This study aims to determine the influence of motivation and work environment on employee performance at the Investment and One-Stop Integrated Services Office of the Depok City Government. The background of this research is based on the importance of human resources in supporting organizational success, as well as the identified issues such as lack of work discipline and suboptimal work environment conditions at DPMPTSP Depok. This research employs a quantitative approach with data collected using a Likert scale-based questionnaire. The sample consisted of 59 respondents selected using a saturated sampling technique. The results show that motivation has a positive and significant effect on employee performance, with a t- value of 4.317 > t-table 2.002 and a significance level of 0.002 < 0.05. The work environment also has a positive and significant effect on employee performance, with a t-value of 6.718 > t-table 2.002 and a significance level of 0.001 < 0.05. Simultaneously, both variables significantly influence employee performance, as indicated by an F-value of 52.743 > F-table 3.16 and a significance level of 0.001 < 0.05. The coefficient of determination (R²) is 0.653, indicating that 65.3% of the variation in employee performance is explained by motivation and work environment, while the remaining 34.7% is influenced by other factors not examined in this study.
Optimalisasi Strategi Pemasaran Berbasis Analisis SWOT untuk Peningkatan Penjualan Koperasi Kelompok Usaha Petani Kopi Sridonoretno
This research is motivated by the needs of Cooperative coffee farmers Sridonoretno Business Group located in the village of Purwosari to improve the effectiveness of marketing strategies in order to increase sales of coffee products produced by its members. Cooperatives as one of the member-based economic institutions require appropriate marketing strategies to be able to compete in an increasingly competitive market, while supporting business sustainability and member welfare. The main purpose of this study is to formulate a marketing strategy in accordance with the conditions and potential of the cooperative. The research method applied is a qualitative approach with data collection through in-depth interviews with three main informants who are considered to have important insights and experience related to cooperative operations and marketing. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats facing the cooperative, while the Analytical Hierarchy Process (AHP) method is applied to determine the priorities of marketing strategies based on strategic factors that have been identified. The results showed that the internal conditions of cooperatives strongly support the implementation of aggressive growth policies in marketing, focusing on increasing product distribution, more intensive promotion, and development of superior products. The formulated strategy is expected to be a practical guide for cooperatives to increase competitiveness, expand market share, and maintain business sustainability. However, this study has limitations because it only focuses on marketing aspects, without considering other external factors such as global market conditions, consumer behavior, and government policies that also affect the performance of cooperatives. Therefore, further research is recommended to involve more cooperative members and consumers as informants so that the resulting marketing strategy is more comprehensive, realistic, and applicable in the long term.
Penerapan Gaya Kepemimpinan Birokrasi terhadap Kepuasan Kerja Pegawai Melalui Keterlibatan Pegawai Sebagai Variabel Intervening
This study aims to analyze the application of bureaucratic leadership styles on job satisfaction through employee involvement as an intervening variable (A Study of the Industry and Trade Office of Jambi Province). This research uses a quantitative method with data collection techniques by distributing questionnaires to 79 respondents selected using purposive sampling techniques. By using analysis techniques with SmartPLS version 4.0 and analyzing data using Structural Equation Modeling (SEM) techniques. The results of this study indicate that bureaucratic leadership style has a positive and significant influence on job satisfaction, Bureaucratic leadership style has a positive and significant influence on employee engagement, Employee involvement has a positive and significant impact on employee job satisfaction. Moreover, bureaucratic leadership style has a positive and significant influence on job satisfaction through employee engagement as an intervening variable at the Industry and Trade Office of Jambi Province. Testing the mediation effect shows that employee engagement can mediate the relationship between bureaucratic leadership style and job satisfaction, which means the higher the employee's engagement in taking responsibility for their work, the better the impact of bureaucratic leadership style on job satisfaction.
Konsep Dasar Mutu: Integrasi Nilai Spiritual, Manajerial, dan Profesional dalam Peningkatan Kualitas Pendidikan
This article discusses the basic concepts of education quality as an effort to comprehensively understand how quality principles are applied in various educational contexts, both general and religious. This study focuses on a conceptual analysis of the meaning, principles, and strategies for improving education quality based on relevant literature. This study uses a qualitative approach with a literature review method involving analysis of 26 scientific articles published between 2020 and 2025. These articles were obtained through Google Scholar and Publish or Perish using the keywords “education quality management,” “basic concepts of quality,” and “school quality improvement.” After screening and selection, five main articles were analyzed in depth to identify themes and interrelationships between concepts. The results of the study show that the concept of quality covers aspects of planning, implementation, supervision, and evaluation that are oriented towards the satisfaction of education customers—namely students, parents, and the community. The Total Quality Management (Hasnadi, 2021) and School-Based Management (Junindra et al., 2022) approaches have proven to be effective in creating a sustainable culture of quality. In addition, the integration of spiritual values and Kaizen principles (Latif & Sesmiarni, 2024; Zulkarnain, 2023) enriches the ethical dimension of educational quality management.
Strategi Pemasaran Inovatif dalam Mempertahankan Eksistensi Usaha Kuliner
This study examines the innovative marketing strategies implemented by Warung Pecel Kediri Bu Mawar in Pasuruan City in an effort to maintain its existence amidst increasingly competitive culinary business. The main issue raised is how traditional culinary businesses can survive and thrive through adapting effective and sustainable marketing strategies. This study uses Kotler's 4P marketing mix theoretical framework (product, price, place, promotion) and the Theory of 9 Dimensions of Business Success as the basis for analysis. The research method used is a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. The results show that improving product and service quality, menu innovations that are responsive to health trends and consumer preferences, the use of digital media for promotion, competitive pricing, and strategic location selection are key factors in maintaining business sustainability. The integration of digital technology, such as the use of social media and online food ordering applications, has proven effective in expanding market reach, especially among young consumers. The study's conclusion confirms that the combination of product innovation, adaptive promotion, competitive pricing, and the right location is crucial for maintaining the competitiveness and existence of traditional culinary businesses. The practical implications of this research provide strategic guidance for culinary business actors in facing market dynamics and increasing business sustainability through continuous marketing innovation and adaptation.
Pengaruh Penerapan Inovasi Pelayanan Publik Simpatti (Sistem Informasi Pajak dan Retribusi Terintegrasi ) terhadap Kualitas Pelayanan pada BPPRD Kota Jambi
This study aims to analyze the effect of the implementation of the Integrated Tax and Retribution Information System (SIMPATTI) on the quality of public services at the Regional Tax and Retribution Management Agency (BPPRD) of Jambi City. The study used a quantitative approach involving 51 respondents who were active users of the SIMPATTI application. Research data were collected through the distribution of questionnaires and structured interviews, then analyzed using a simple linear regression method with the help of SPSS software version 31. The results of the analysis indicate that the implementation of SIMPATTI has a positive and significant effect on improving the quality of public services. This effect is evident in aspects of service speed, ease of access to information, and the level of taxpayer satisfaction with the services provided. These findings confirm that the digitalization of the regional tax system through SIMPATTI is able to create public service governance that is more efficient, transparent, and responsive to community needs, thereby supporting improved bureaucratic performance and public trust in local government.
Analisis CAMEL (Capital, Assets Quality, Management, Earning, Liquidity) untuk Menilai Tingkat Kesehatan Bank Perkreditan Rakyat pada PT BPR Artha Nugraha Tahun 2018–2020
This study is meant to look at how financially strong PT. BPR Artha Nugraha, a rural bank, is. It uses the CAMEL method, which checks Capital, Assets, Management, Equity, and Liquidity, as required by Bank Indonesia's regulations, specifically BI DIR Decree Number 30/12/KEP/DIR from April 30, 1997. The research uses a descriptive quantitative approach to give a detailed look at the bank's performance. The data used comes from the bank's audited financial reports for the years 2018 to 2020, which were officially released by the Financial Services Authority (OJK). Also, the study gathered primary data by talking directly with people from the bank to learn more about the company's background, how it's run, and other important operational details.The CAMEL method was used tolcheck and look at the main performance indicators of the bank, which include capital adequacy, asset quality, management ability, profitability, and liquidity. Each of these areas was assessed using the standards set by BanklIndonesia to figure out how strong and stable the bank is overall. The study found that PT. BPR Artha Nugraha got alCAMEL score of 87.60 in 2018 and 2019, and 87.50 in 2020. These scores show that the bank kept a “healthy” condition for three straight years. So, it can be said that PT. BPR Artha Nugraha had good financial stability, strong management, and continued ability to operate well during the 2018–2020 period.
Pengaruh Lingkungan Kerja Fisik dan K3 (Keselamatan dan Kesehatan Kerja) terhadap Risiko Kecelakaan Kerja di Perkebunan Kelapa Sawit
This research aims to determine the effect of the physical work environment and Occupational Safety and Health (K3) on the risk of work accidents among employees of PTPN III Kebun Cikasungka Pabrik Kelapa Sawit 2 Cigudeg Bogor. The research method used is associative quantitative with a survey technique through the distribution of questionnaires to 77 respondents. Data analysis was conducted using multiple linear regression with SPSS version 22. The results show that the physical work environment has a positive and significant effect on the risk of work accidents (tcount 5.893 > ttable 1.993; sig. 0.000 < 0.05). Occupational Safety and Health (K3) also has a positive and significant effect on the risk of work accidents (tcount 14.086 > ttable 1.993; sig. 0.000 < 0.05). Simultaneously, both variables significantly influence the risk of work accidents (Fcount 98.213 > Ftable 3.120; sig. 0.001 < 0.05), with a coefficient of determination (R²) of 0.726. This indicates that 72.6% of the variation in the risk of work accidents can be explained by the physical work environment and Occupational Safety and Health (K3), while the remaining 27.4% is influenced by other factors outside this research. Thus, the better the physical work environment conditions—including lighting, air circulation, cleanliness, and equipment layout—and the more optimal the implementation of Occupational Safety and Health (K3) through the use of personal protective equipment (PPE), K3 training, and supervision of procedures, the lower the risk of work accidents will be. Therefore, the company is advised to improve the quality of the physical work environment and strengthen the implementation of Occupational Safety and Health (K3) standards to create a safe, productive, and sustainable work environment.
Manajemen Pengelolaan Usaha Bimbingan Belajar di Bimbel Progress99 Krapyak Pekalongan
This study aims to describe the implementation of management practices in the non-formal education institution Bimbingan Belajar (Bimbel) Progress99 located in Krapyak, Pekalongan. The focus of this research is on how the institution applies management functions such as planning, organizing, staffing, directing, and controlling in its operational activities. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation involving the manager, tutors, and students. The results show that Bimbel Juragan99 has applied management principles in a simple yet effective manner. The learning programs offered include private, semi-private, and regular classes, which are adjusted according to students’ needs and characteristics. Although the institution still faces limitations in facilities and uses a manual administrative system, it continues to grow due to adaptive promotional strategies and the entrepreneurial spirit of its manager. Thus, the consistent application of good management practices plays an essential role in ensuring sustainability and improving the quality of educational services in non-formal tutoring institutions.
Pengaruh Social Media Marketing, Produk Review, dan Brand Awareness terhadap Purchase Decision pada Produk Skincare
This research is a quantitative study to find out the direct and indirect influence between social media marketing, product riview on brand awareness through purchase decision on the consumer of The Originote products. The use of research to prove the correlation between all variables. Data collection is done through a survey with a Google form questionnaire. The population in this study was a consumer who used Skincare products based in DKI Jakarta province, aged 17 and over. A sample of 105 respondents has been collected. To test validity and reliability using the Structural Equation Model (SEM). Based on the results of the research, of the 5 hypotheses accepted: social media marketing has a positive influence on brand awareness, product riview has a positively influenced brand awarness, social media marketings have a positive impact on purchase decision, productivity riview have a negative influence upon purchase decision and brand Awareness has a negative impact on buy decision. The results of this research are expected to provide insights for skin care products to better understand the needs of customer face skin and continue to provide quality, safe, and affordable products to consumers.
Pengaruh Marketing Influencer dan Kualitas Produk terhadap Brand Image PT.Abil Mannaf Perkasa pada Tiktok Shop
The development of social media, particularly TikTok Shop, has transformed digital marketing patterns by providing opportunities for companies to reach consumers directly through influencers. However, excessive promotional practices for SSSKIN products carried out by internal influencers have raised consumer doubts about the authenticity of product claims and impacted brand image. This condition emphasizes the importance of product quality and influencer credibility in shaping brand perceptions in the minds of consumers. This study aims to determine the effect of influencer marketing and product quality on the brand image of PT. Abil Mannaf Perkasa through the TikTok Shop platform. The research method used is quantitative with a descriptive-verification approach. Data were obtained by distributing questionnaires to 95 TikTok users who have purchased SSSKIN products. Analysis was conducted using multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that product quality has a positive and significant effect on brand image, while influencer marketing does not have a significant effect partially. Simultaneously, both variables have a significant effect on brand image formation. These findings confirm that product quality is a major factor determining positive consumer perceptions of a brand, so companies need to maintain product quality consistency to maintain consumer trust and a good brand image.
Pengaruh EPS, DER, dan ROA pada Harga Saham Perusahaan Teknologi Indonesia Periode 2020–2024
This study examines how Earnings per Share (EPS), Debt to Equity Ratio (DER), and Return on Assets (ROA) affect the stock prices of technology companies listed on the Indonesia Stock Exchange over the 2020–2024 period. The research employs a quantitative methodology utilizing panel data regression analysis. Samples were determined through a purposive sampling approach, limited to firms that consistently published comprehensive annual reports throughout the observation years, resulting in a total of 12 companies. The findings reveal that ROA has a significant positive relationship with stock prices, whereas EPS and DER do not demonstrate any statistical significance. Collectively, these three variables have a meaningful effect on stock price fluctuations, reflected in an Adjusted R² value of 0.2789. The outcomes imply that within Indonesia’s technology sector, investors perceive the efficiency of asset management as a more credible signal than traditional indicators such as EPS and DER. This research contributes to the existing body of knowledge by emphasizing industry-specific factors influencing stock price formation and provides valuable recommendations for investors and regulators in assessing the financial performance of technology firms.
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan dengan Keterikatan Kerja sebagai Variabel Mediasi pada PT Rimba Hutani Mas
This study aims to examine the effect of transformational leadership on employee performance with work engagement as a mediating variable at PT. Rimba Hutani Mas. The research applies a quantitative explanatory approach with a survey method involving 80 employees as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results reveal that transformational leadership has a positive and significant effect on both work engagement and employee performance. Furthermore, work engagement also demonstrates a positive and significant influence on employee performance and partially mediates the relationship between transformational leadership and employee performance. These findings indicate that inspirational, intellectual, and individualized leadership behaviors enhance employees’ enthusiasm, dedication, and absorption at work, which in turn lead to higher performance outcomes. The study contributes theoretically by reinforcing the transformational leadership model as an effective driver of employee engagement and performance within the forestry industry context. Practically, the results suggest that PT. Rimba Hutani Mas should strengthen leadership practices that emphasize vision, motivation, and personal attention to foster a more engaged and productive workforce.
Analisis Persepsi Kepuasan Kualitas Pelayanan Transportasi Masyarakat pada Bus Trans Siginjai Dinas Perhubungan Provinsi Jambi
The purpose of this study is to analyze public perceptions of the quality of the Trans Siginjai Bus service provided by the Jambi Provincial Transportation Agency, and to identify and analyze factors influencing public satisfaction with the Trans Siginjai Bus transportation service in Jambi City. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the research results, public assessments of the Trans Siginjai Bus in Jambi City show two opposing sides. On the one hand, they are satisfied because the bus is affordable, practical, safe, and has strategic routes, so many continue to use it and recommend it. However, on the other hand, service issues are more prominent, such as dirty and damaged buses and bus stops, frequently late schedules, unfriendly drivers, and the lack of an easy way to complain. This makes people annoyed and less loyal in the long run. Their satisfaction depends on the balance between these advantages and disadvantages such as uncomfortable facilities, uncertain schedules, inadequate staff service, and a lack of attention to complaints. So, people appreciate the economic benefits but remain disappointed with the overall service quality.
Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR
This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
Empathy: Superpower Tersembunyi Bagi Gen Z untuk Menembus Gerbang Dunia Kerja
Generation Z is entering an increasingly dynamic and competitive workforce, where technical skills alone are no longer sufficient for achieving success. Social and emotional skills, particularly empathy, have become key to building effective and sustainable relationships. This article presents a literature review exploring empathy as a “hidden superpower” for Gen Z to navigate the gateway to the professional world. The research method employed is a systematic literature study, analyzing scholarly articles, journals, and recent publications related to empathy, leadership, emotional intelligence, and multigenerational interactions in the workplace. The analysis indicates that empathy strengthens interpersonal relationships, fosters trust, and supports effective communication, while also enhancing leadership effectiveness, emotional intelligence development, and organizational sustainability. Empathetic Gen Z individuals are better equipped to navigate cross-cultural interactions, handle work pressure, and balance digital and emotional intelligence, making it a unique social and competitive capital. These findings highlight the importance of developing empathy as a strategic competency in education and soft skills training to support career success and organizational resilience in the global work era.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada Madira Skin & Beauty Care
The purpose of this study to determine the effect of motivation and work discipline on employee performance at Madira Skin & Beauty Care. This research applies quantitative approach. Sampling techniques apply non-probability sampling which means that the sample used is all employees of Madira Skin & Beauty Care. Data obtained from observations, interviews, and questionnaires. Using validity test analysis techniques, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, Partial Test (t), and simultaneous test (f). The results of data analysis showed that motivation has a significant effect partially on employee performance, work discipline does not have a significant effect partially on employee performance, motivation and work discipline have a significant effect simultaneously on employee performance. This can be seen from the results of correlation analysis, namely: the value of R square 0.525 or 52.5% and the remaining 47.5% are influenced by other variables that are not included in the study.
Pengaruh Pengembangan Pegawai dan Motivasi Intrinsik Terhadap Kinerja Pegawai di Kantor Desa Sukaramai Kec. Muara Tembesi, Kab. Batanghari
This study aims to examine and analyze the influence of employee development and intrinsic motivation on employee performance at the Sukaramai Village Office, Muara Tembesi District, Batanghari Regency. The research used is quantitative research with a descriptive-verificative approach. The sample consisted of 30 respondents who are employees of the Sukaramai Village Office. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the aid of SPSS version 27. The results indicate that, individually, employee development (X1) has a positive and significant effect on employee performance (Y) with a significance value < 0.05. Similarly, intrinsic motivation (X2) has a positive and significant effect on employee performance with a significance value < 0.05. Simultaneously, both variables have a significant effect on employee performance. The results of this study indicate that the better the employee development and the higher the intrinsic motivation possessed, the better the employee performance at Sukaramai Village Office will be.
Pengaruh Keterlibatan Kerja, Budaya Organisasi dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Kecamatan Pesantren
This study aims to analyze the influence of work involvement, organizational culture, and work motivation on employee job satisfaction at the Pesantren District Office, Kediri City. The type of research used is quantitative research with a survey method, using a questionnaire as the main instrument. The population in this study consists of all employees at the Pesantren District Office, totaling 30 people, with a saturated sampling technique so that the entire population was used as the research sample. Data analysis in this study was carried out using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) to determine the partial and simultaneous effects of each independent variable on the dependent variable. The results of this study indicate that work involvement, organizational culture, and work motivation, both partially and simultaneously, have a positive and significant effect on employee job satisfaction. These findings emphasize the importance of enhancing employee involvement, building a conducive organizational culture, and strengthening work motivation to create a harmonious work environment and improve overall organizational performance.
Transformasi Pengelolaan Sumber Daya Manusia di Era AI: Peran Literasi Digital dan Budaya Organisasi di Universitas Galuh Ciamis
This study aims to analyze the influence of digital literacy and organizational culture on the transformation of human resource (HR) management in the era of artificial intelligence (AI), with a case study at Galuh University in Ciamis. The background of this research is based on the increasingly rapid development of digital technology that requires organizations, including universities, to adapt their HR management systems towards a more adaptive and data-driven model. The study used a quantitative approach with a survey method on 152 respondents consisting of lecturers and educational staff. Data analysis was conducted using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique to test the relationship between variables. The results show that digital literacy has a positive and significant effect on HR management transformation. Employees with high digital skills are able to utilize technology to increase efficiency, transparency, and work productivity. In addition, organizational culture has also been shown to have a positive influence on the success of digital transformation, where the values ​​of innovation, collaboration, and adaptation are strengthening factors in the application of AI technology in the workplace. Furthermore, organizational culture strengthens the relationship between digital literacy and HR transformation, indicating that digital competence will be more effective when supported by a work culture that is open to change. Overall, the results of this study confirm that the success of human resource management transformation at Galuh University in Ciamis depends on a balance between individual digital capabilities and organizational cultural values ​​that support innovation. The practical implications of this research are the importance of continuous digital literacy training and strengthening an adaptive organizational culture for universities to effectively transform in the era of artificial intelligence.
Implementasi Linear Programming Untuk Efisiensi Biaya Operasional Produk Sayuran Hidroponik Di Kecamatan Semen Kediri
This study aims to optimize hydroponic vegetable production strategies at KEA Farm through the application of the Linear Programming method using a quantitative descriptive approach. The main focus of the research is to determine the optimal production combination between lettuce and mint leaves by considering resource constraints, including working time (180 hours per month), land capacity (100 units), and production cost (Rp 110,000). Data were collected through observation, interviews, and documentation studies, and were then analyzed using the graphical method and validated with manual calculations. The results indicate two optimal production strategies. The first strategy involves the single production of 22 units of lettuce, generating a maximum profit of Rp 66,000 per cycle, with 100% cost utilization, 24% working time utilization, and 22% land utilization. The second strategy is product diversification, combining 16 units of lettuce and 5 units of mint leaves, resulting in a profit of Rp 53,000. However, this approach provides long-term strategic advantages through market expansion and reduced dependency on a single commodity. The implementation of the Linear Programming model proved effective in enhancing resource allocation efficiency and supporting production decision-making. This research offers practical contributions for micro agribusiness actors by providing an easily applicable analytical approach, as well as academic contributions through the integration of graphical visualization methods and mathematical precision in optimizing small-scale hydroponic production.
Pengaruh Strategi Pemasaran terhadap Meningkatkan Volume Penjualan Usaha Pabrik Roti Bhaiya Kelurahan Pasar Hilir
"The Influence of Marketing Strategy on Increasing the Sales Volume of the Bhaiya Bread Factory Business, Pasar Hilir Village, Panyabungan District, Mandailing Natal Regency" aims to find out the extent to which marketing strategies affect the increase in sales volume. The company was established to obtain maximum profit, so marketing effectiveness is an important component in attracting consumers and expanding market share. A good marketing strategy allows companies to build long-term relationships with customers, increase competitive advantages, and maintain business existence in the midst of increasingly fierce competition. In addition, implementing the right marketing strategy also helps companies understand consumer needs, position products more effectively, and adjust the marketing mix according to market dynamics. This study used a quantitative approach with the Accidental Sampling method on 96 respondents and simple linear regression analysis to test the influence of variables. The results of the study showed that marketing strategy had a positive and significant effect on sales volume with a significance value of 0.000 < 0.05. The value of the determination coefficient (R²) is 0.220, which means that 22% of the change in sales volume is explained by marketing strategy, while the remaining 78% is influenced by other factors such as product quality, price, location, consumer preferences, and the intensity of promotions carried out by competitors in the region.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Toko Aneka Bakery and Cake Shop Panyabungan Mandailing Natal
This thesis discusses the influence of service quality on customer satisfaction at Aneka Bakery and Cake Shop. The purpose of this study is to determine the extent to which service quality affects customer satisfaction levels. The research employs a quantitative method with 97 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, heteroscedasticity tests, partial tests (t-test), the coefficient of determination (R²), and simple linear regression analysis. The results indicate that service quality has a significant influence on customer satisfaction, as shown by a significance value of 0.00 < 0.05 and a t-count (23.525) > t-table (1.661). The coefficient of determination of 0.214 shows that 21.4% of the variation in customer satisfaction is influenced by service quality. The simple linear regression equation obtained is Y = 23.525 + 0.433X, meaning that every improvement in service quality will increase customer satisfaction at Aneka Bakery and Cake Shop.
Strategi Pengembangan Produk Tempe Berbasis Lokal pada UMKM di Desa Tanjung Tani Kecamatan Prambon Kabupaten Kediri
This study aims to analyze the development strategy of local-based tempeh products in MSMEs in Tanjung Tani Village, Prambon District, Nganjuk Regency. The focus of the research includes analyzing the internal and external conditions of the business and formulating strategies through the SWOT approach. The results showed that tempeh MSMEs have strengths in product quality and competitive prices, but face weaknesses in bookkeeping, digital marketing, and limited capital. Based on the Grand Strategy Matrix, MSMEs are in quadrant II, which indicates that development strategies need to be directed towards internal efficiency and adaptation to external challenges. Recommended strategies include utilizing local soybeans, improving HR skills, business legality, and product and packaging innovation. The analysis technique used in this research is descriptive qualitative analysis with the support of SWOT method, IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and Grand Strategy Matrix. Data were obtained through field observations, direct interviews with business actors, and distributing questionnaires to selected respondents. The IFAS and EFAS matrices were used to identify strengths, weaknesses, opportunities, and threats, which were then mapped in the Grand Strategy Matrix to determine the most appropriate development strategy direction for tempeh MSMEs in the study area.
Peran Biaya Peluang dalam Pengambilan Keputusan Usaha Mahasiswa Politeknik Negeri Medan
This study focuses on analyzing students' business decisions at Medan State Polytechnic, considering the role of opportunity costs. The approach used is a descriptive quantitative method, with 32 active students taken as samples through purposive sampling. The researcher used a questionnaire with a Likert scale of 1-5 for Opportunity Cost (X) and Student Business Decision (Y) respectively. The Opportunity Cost obtained an average of 3.85 and Business Decision 4.01, which are in the high category. This indicates that students are rational and thorough in their business decisions. This supports students' understanding of opportunity costs and student business decision making, which suggests that opportunity costs have a positive influence.
Implementasi Program Pelatihan Vokasi dan Produktivitas pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jambi
The purpose of this study was to identify the implementation of the Vocational Training and Productivity Program and to identify factors influencing its implementation at the Jambi Provincial Manpower and Transmigration Office. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the results, the implementation of the Vocational Training and Productivity Program in Jambi Province is not optimal, with two Van Meter and Van Horn indicators not being fully met. These include resource and budget limitations leading to reduced practice intensity, limited and outdated equipment, an unbalanced trainer ratio, and a lack of post-training mentoring. In terms of communication between implementers, although internal coordination was effective, communication with participants relied solely on a single channel (WhatsApp), and evaluations were conducted only once a year, resulting in inadequate feedback. This resulted in the program being effective only for basic training, but failing to create a sustainable impact on participants.