TRI INDAH SUSILOWATI; MARUJI PAKPAHAN; YUGI SETYARKO. Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok. Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital, [S. l.], v. 3, n. 1, p. 148–167, 2026. DOI: 10.61132/jimakebidi.v3i1.1287. Disponível em: https://ejournal.arimbi.or.id/index.php/JIMaKeBiDi/article/view/1287. Acesso em: 10 mar. 2026.